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International Wireless Communications Recycling Association IWCRA

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Best Buy Boys and Girls Club. Wal-mart local charities. RBRC. 30,000 collection points in US and Canada. Collection Methods. In-Store. Prepaid Envelopes ... – PowerPoint PPT presentation

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Title: International Wireless Communications Recycling Association IWCRA


1
International Wireless Communications Recycling
Association (IWCRA)
  • A Committee of the International
  • Association of Electronics Recyclers

Presents
The Recycling of Wireless Devices
May 10, 2006 San Francisco, CA
2
Wireless Recycling Key Drivers
2006 - 1.6 billion cell phone subscribers
worldwide. 200 million subscribers in U.S. 2010
Projected 2.0 billion cell phone subscribers
worldwide. 2006 915 million handset will be
sold. Annual growth rate 10-15
3
Wireless Recycling Key Drivers
  • Average users changes handset every 14-18 months
  • In U.S. approximately 80 of handset sales are
    replacements.
  • Multiple technologies create more waste
  • Cell Phones are small and easily disposable
  • More camera phones sold than digital cameras.

4
Wireless Recycling Key Drivers
  • Retired Handsets in U.S. estimated between
    100 million and 400 million.
  • Self-Sustaining Economic Model (very different
    than CPU/Monitor/Television)
  • High Re-use rate (60-65)

5
IWCRA Session Agenda
  • 1. The Economics of Wireless Recycling
  • Craig Boswell, VP Operations, Hobi
    International, Inc.,
  • 2. Collection Method Nonprofits
  • Marc M. Leff, Founder Chief Operating Officer,
    GRC Wireless Recycling, Miramar, FL

6
IWCRA Session Agenda
  • 3. Collection Method Carrier/Retail/Manufacturer
  • Jenifer Chambers, Director, Recellular, Dexter,
    Michigan
  • 4. Collection Method Consumer
  • James Mosieur, President, RMS Communications,
    Ocala, FL.

7
IWCRA Session Agenda
  • 5. Processing
  • Jenifer Chambers, ReCellular, Dexter, Michigan
  • 6. Regulatory Issues
  • Bob Tonetti, Office of Solid Waste, EPA

8
The Economics of Wireless Recycling
  • Craig Boswell
  • Vice President of Operations
  • Hobi International, Inc.

9
Outline
  • Cellphone Recycling Overview
  • Recovery Logistics
  • Economics and Reuse

10
Cell Phone Recycling
  • Basics of cellphone recycling are the same as all
    e-waste recycling

11
Cell Phone Recycling
  • Primary scrap recovery for cellular phones in
    precious metal recovery
  • Recovery process also yields mixed plastic
    stream, copper stream (primarily from A/C
    adapters), aluminum stream (unique to certain
    models), and batteries

12
Cell Phone Recycling
  • Parts recovery stream focuses on repair market
    for items such as LCDs, housings, antennas, and
    keypads
  • Additional parts recovery stream exists for
    integrated circuits for both repair and commodity
    parts markets
  • Significant percentage of phones are sent
    directly to PM recovery

13
Cell Phone Recycling
  • Potentially hazardous components for processing
  • Lead from tin/lead solder on electrical
    interconnects in phones and accessories
  • Batteries--NiCad, LiIon
  • Beryllium--potentially in copper-beryllium alloys
    on connectors

14
Recovery Logistics
  • Small size and low mass of cell phones minimizes
    logistics issues as compared with other e-waste
    items
  • Multiple transportation options are feasible
    including postal and package carriers

15
Economics and Reuse
  • Reuse is a key component to current self-funding
    recycling programs
  • The reuse process typically includes the testing
    and refurbishing of the phones
  • Accessories collected in the recycling process
    can also be part of the reuse cycle

16
Economics and Reuse
  • Reuse economic recovery is driven by many factors
  • Phone condition
  • Phone type (GSM, CDMA, TDMA,)
  • Market conditions

17
Conclusion
  • The unique nature of cellphone recycling efforts
    that make them primarily self-sustaining are
  • Small size of phones minimizes transportation
    costs
  • Dynamic reuse market for phones
  • PM value of non-reusable phones
  • Minimal hazardous constituents

18
Collection Methods - Nonprofits
  • Marc M. Leff
  • Founder Chief Operating Officer
  • GRC Wireless Recycling
  • Miramar, Florida

19
Why Cell Phones as a Fundraiser?
  • Cell Phones are Self Sustaining (the yield
    exceeds the processing cost)
  • Over 100 million retired cell phones in the
    U.S.
  • Easy to collect and ship due to small size.
  • Collectors/donors realize environmental benefit.

20
What Organizations are Eligible?
Domestic Violence Shelters, Social Service
Organizations, Religious Organizations, Schools,
Community Groups, Youth Organizations, Nonprofits
More.
21
How Does the Process Work?
  • Participating organizations sign up Shelter
    Alliance or Recycling Alliance, and receives
    marketing/logistics material.
  • Organization collects retired cell phones from
    members community.
  • Phones are shipped to GRC for processing.
  • Immediate payment is issued to participant.
  • Program is continuous and ongoing year- round.

22
Social Benefits
  • Over 2000 organizations in 50 states, Canada, and
    Puerto Rico actively engaged in recycling through
    GRC programs.
  • Close to 4,000,000 raised for their causes, all
    through the recycling of retired cell phones.
  • Over one million cell phones responsibly
    recycled.

23
Business Consumers Participate
  • Business Consumers recycle phones directly with
    GRC to benefit local charity partners.
  • GRC matches phone donor with one of our 2000
    participants (we usually match a donor with a
    charity in his/her hometown.)
  • GRC recycles the phones, funds forwarded directly
    to beneficiary
  • Close to 10 of funds raised come through 3rd
    party phone donors.

24
Nonprofit Collection The Process
Business Phone Donations
Schools Government
Corporations
Individuals

Nonprofit Participant

25
About GRCs Programs for Nonprofits
Shelter Alliance Started with single domestic
violence shelter in early 2002. Program has grown
to 1800 participants in 4 years. Over 80 of
the domestic violence shelters in the U.S.
participate. Recycling Alliance Launched in
2005. Expansion of Shelter Alliance program. 200
participants Tailored for schools, nonprofits,
religious and community groups.
26
About GRC Wireless Recycling
Located in Miramar, Florida Website
www.grcrecycling.com Founded in December
2001 Recycling Facility Capable of Processing
3,000,000 units annually Founding partners have
over 35 combined years in cell phone
industry Additional programs include Wireless
Scrap Recycling and Wireless Asset Recovery
(tailored for wireless dealers, distributors, and
repair centers)
27
Collection Methods Industry
Jenifer Chambers ReCellular Dexter MI
28
Agenda
  • Industry Players
  • Collection Methods
  • Collection Messaging
  • Future Trends

29
Industry Players
  • 1999 CTIA Wireless Foundation and Motorola
    launch first recycling program CALL TO PROTECT
  • 2001 Verizon Wireless launches first national
    retail program with HopeLine

30
Industry Players cont.
  • Carriers
  • SprintNextel - education
  • T-Mobile Huddle Up
  • Cingular launching in 2006
  • OEMs
  • Motorola - education
  • Nokia - reclamation
  • Retailers
  • Best Buy Boys and Girls Club
  • Wal-mart local charities
  • RBRC
  • 30,000 collection points in US and Canada

31
Collection Methods
  • In-Store
  • Prepaid Envelopes
  • Box
  • POS
  • Online
  • Corporate
  • Charitable Partners

32
Collection Methods What happens to the phones?
  • Industry Customer Care
  • Repair/Warranty centers
  • Insurance programs
  • Resold for Personal Gain
  • eBay
  • Buy one at a time
  • Phone swap
  • Donation/Recycling Programs
  • Wireless industry
  • Independent companies

33
Collection Methods Where do the phones go?
  • Reuse/Recycling
  • 65 of handsets reused in original form
  • 35 recycled for precious metal content
  • Domestic/International
  • 50 used domestically for replacement phones or
    prepaid programs
  • 50 exported for developing markets

34
How-To Guide Recycling doesnt just happen
  • Phone recycling is a product, and must be treated
    like a product
  • Product
  • Placement
  • Promotion
  • Price

35
How To Guide The Participation Pyramid
Low
Environmental
Participation Level
Charitable
Convenience
Financial
High
36
Future Trends
  • Recycling solutions at all retailers
  • Recycling solutions at all customer interfaces
  • Increase in employee awareness
  • Increase in consumer awareness

37
Consumer Collection
James Mosieur President RMS Communications Ocala,
FL
38
Why We Started
  • Number of cell phone users increasing
    dramatically each year
  • Lack of effective recycling options for consumers
    with old cell phones
  • Frustrated consumers throwing cell phones away in
    landfills
  • Our technical expertise was well suited to
    develop this product

39
About CellForCash.com
  • First direct from consumer cell phone buy back
    website
  • Launched November 2002
  • Over 500 models currently qualify for payment
  • Pay out between 4 and 200 per phone
  • Free recycling option for phones not qualifying
    for cash payment
  • No cost to users

40
How CellForCash.com Works
  • Consumer locates phone on website
  • Agrees to price offered, terms and conditions
  • Fills out form to generate order
  • CFC sends box to consumer
  • Customer mails phone to CFC
  • Customer receives payment

41
Key Site User Metrics
  • Demographics
  • Gender
  • Male - 51
  • Female - 43
  • Age Groups
  • 18-29 40
  • 30-39 23
  • 40-49 17
  • 50 and over 12
  • Average Transaction Data
  • Number of Phones 1.6
  • Phone Value 29.47

42
Site Survey Results
  • How often do you replace your cell phone?
  • 54 of users responded every 18 months or less
  • Are you committed to recycling?
  • 82 said Yes
  • Do you think recycling electronic equipment is
    important for the environment?
  • 59 said Yes
  • 38 said I dont care
  • Do you realize several states are considering
    making it illegal to throw an old cell phone in
    the trash?
  • 79 said No
  • Are you planning on replacing your cell phone
    before the end of the year?
  • 54 said Yes

43
About RMS
  • Electronics repair and sales specialists since
    1985
  • Senior managers have average of 12 years in the
    wireless industry
  • Two locations
  • 140 employees with 80,000 ft2 office and
    processing space
  • Ocala, FL
  • Corporate Headquarters
  • Processing facility concentrating on wholesale
    sales and end of life disposal
  • Dallas, TX
  • Technical services
  • Product refurbishment, software upgrades
  • Manufacturer returns, Warranty repair

44
  • Questions?

45
Processing
Jenifer Chambers Recellular, Inc. Dexter, MI
46
Collection Box Processing
47
Re-Use Process
48
Distribution Market Segments
  • Four Primary Distribution Channels
  • Carriers Resellers Repair Facilities Brokers

49
Distribution - Geography
  • United States 60
  • Prepaid applications, replacement units
  • Latin America 15
  • Low-cost alternative to brand new
  • Far East 20
  • Supplemental product
  • Other 5

50
Regulatory Issues
  • Bob Tonetti
  • Office of Solid Waste
  • EPA
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