Business Acumen

1
Business Acumen RMxV

• Joshua Berk
• Peter Bell John Clavin
• Perspectives In Management
• Due 15 January 2009

2
Apple, Inc.

• Designs, manufactures, sells
• Personal computers
• Portable digital music players
• Mobile communication devices
• As well as
• Related software, services, peripherals, and
  networking solutions worldwide
• Digital downloads

3
Microsoft Corporation

• Microsoft Corporation provides software products
  for computing devices worldwide.
• Windows (XP, Vista, 7 Beta)
• Additionally
• Hotmail
• Zune entertainment device
• Xbox video game system

4
Apple, Inc.

• Increasing Net Margin gtgt Greater profitability,
  lower costs
• Decreasing Asset Turnover gtgt Expansion
  (Increasing assets market share)
• Increasing Financial Leverage gtgt Greater
  debt/equity
• Increasing Return on Assets/Equity gtgt Increased
  profitability

5
Microsoft Corporation

• Steady Net Margin gtgt Consistent costs/sales
  (ratio)
• Increasing Asset Turnover gtgt Increasing sales
  (reducing assets?)
• Increasing Financial Leverage gtgt Greater
  debt/equity
• Increasing Return on Assets/Equity gtgt
  Cost-cutting, reducing assets/equity? (or simply
  increased sales profitability)