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Keys to Recruiting and Retaining Members

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When Thomas Edison invented the light bulb, he tried over 2000 experiments ... Thomas Edison. Rotary International 11/03. An example of leadership... Edison NJ ... – PowerPoint PPT presentation

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Title: Keys to Recruiting and Retaining Members


1
Keys to Recruiting and Retaining Members
Adapted from a presentation by Robert W. Nelson,
RIMC 2002-2004
2
What excuses do we hear about Membership?
  • Recruiting has been difficult
  • Younger people dont seem to have the time
    available for Rotary
  • Changing economy
  • Membership attrition

3
Recruitment and Retention
  • In business we spend a significant effort in
    recruiting and inducting new staff members
  • We also invest a lot of time and effort in
    recruiting new customers.

4
Lets meet our membership goalswith
provenformulas...
5

membership
  • E3R
  • Extend
  • Recruit
  • Retain
  • Revitalize

6
Extend Form New Clubs
  • Opportunity for more people to participate in
    Rotary by offering more options in your
    community
  • Time of day
  • Day of Week
  • Location
  • Club Size
  • Open Classifications

7
Recruit New Members
  • Set a challenging goal for your club
  • How do you feel when you see a low or no growth
    goal?
  • Do you feel energized and really challenged?
  • How about a goal of 3? 6? 9? 12 15 more??

8
Recruit New Members
  • Recognize the urgency of Rotary Membership
  • Utilize pre-induction orientation gatherings to
    brief entire family before induction

9
Retain Your Current Members
  • Members are the life blood of a Rotary Club
  • Your clubs most valued asset is its members
  • Nurture and grow your membership!

10
Orient the new member properly
  • Member and spouse if possible
  • Evening of Rotary orientation
  • Club History and Projects
  • Four Avenues of Service
  • Rotary International
  • The Rotary Foundation

11
Induct new members properly
  • Significant ceremony with spouse
  • Provide (options)
  • Four Way Test
  • Object of Rotary
  • Rotary Basic Library
  • Certificate of Membership
  • Pin, Badge, Banner
  • Publications

12
Educate the New Member
  • Most members who leave were never really
    Rotarians in the first place
  • Up to 80 of a typical club members know very
    little about Rotary

13
Educate the New Member
  • Rotary program once a month
  • Good Rotary speakers
  • Slides and videos about Rotary
  • Ambassadorial Scholars, youth exchanges, RYLA
    participants, GSE, Rotaract, Interact

14
Involve the Rotarian in
  • Club Committees
  • Fund Raisers
  • Board Meetings
  • Club Meetings
  • Club Social Activities

15
Assign the new club member
  • As a delegate to the district conference and have
    them report to the club

16
Ask the new member
  • To find two or three other new members from among
    his/her peer group

17
What can be done for small clubs?
  • Continue with current recruiting/retention
    approach?
  • Merge with another club?
  • Give up charter and disband?
  • Answer Revitalize!

18
Revitalize a small club
  • Evaluate current logistics
  • Draw up a demographic profile
  • Compile a classification survey listing business
    and professional activities in your community
  • Are you making full use of all types of
    membership?

19
Revitalize a small club
  • Invigorate programs and activities
  • focus on service projects that make a vital
    contribution to the community
  • establish good working relationships with the
    local media
  • What are your clubs best assets?
  • Use methods similar to new club extension where
    existing nucleus is weak

20

membership
  • E3R
  • Extend
  • Recruit
  • Retain
  • Revitalize

21
Why Join Rotary?
  • The Opportunity to Serve
  • Professional Networking
  • Personal Growth and Development
  • Friendship
  • Cultural Diversity

22
Why Join Rotary?
  • Good Citizenship
  • World Understanding
  • Entertainment.
  • Family Foundations
  • Ethical Environment

23
When Thomas Edison invented the light bulb, he
tried over 2000 experiments before he got it to
work...
24
I never failed once.It just happened to be a
2000-step process. - Thomas Edison
25
An example of leadershipEdison NJ USA Rotary
Club
  • July 1997
  • 18 members
  • November 1998
  • 58 members
  • Sponsored a Rotaract Club
  • Sponsored Seven Interact Clubs

26
Light up your club with new members!
27
Additional resources are available at
www.rotary.org
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