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Mainstreaming sustainable tourism principles: The global sustainable tourism baseline criteria initi

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Title: Mainstreaming sustainable tourism principles: The global sustainable tourism baseline criteria initi


1
Mainstreaming sustainable tourism principles
The global sustainable tourism baseline criteria
initiative
  • Dr. Stefanos Fotiou
  • United Nations Environment Programme
  • Division of Technology, Industry and Economics

2
Contents
3
Decoding tourism
Consumption of resources
Production of resources
  • Transportation
  • Land, water energy use
  • Carrying capacity
  • Waste
  • Nature conservation
  • Development
  • Employment
  • Local income

Production of tourism services
Consumption of tourism services
4
What is happening today
  • Sustainability and the tourism value chain
    Complex and unclear relations.
  • Industry dominated by SMEs sustainable is
    costly
  • Fragmented responsibilities of the public
    authorities
  • Consumers that they dont really care
  • Environmental and social negative impacts
  • Great potential ability of tourism to contribute
    to sustainable development

5
What we would like to happen
  • Tourism supporting sustainable economic
    development production of fairly distributed
    wealth creation of employment opportunities
  • Society and environment absorb and benefit from
    the positive effects of tourism in a sustainable
    way
  • The negative environmental, socio-cultural and
    economic impacts of tourism are addressed and
    reduced or counterbalanced with concrete
    contributions.

6
Sustainable tourism development
7
Why is not happening now?
  • Inertia
  • the resistance to change presented by economic
    systems, social structures and business models
  • The socio-economic environment of today is the
    product of decades of forces acting on it and
    resulting in a natural inertia
  • Economic Inertia
  • Social Inertia
  • Capital Inertia

8
Contents
Sustainable tourism challenges
The role of UNEP
1
2
3
4
The initiative
Critical issues
9
Production and Consumption Patterns
  • A combination of political, technological,
    business and individual choices (preferences)
  • Focus on economic growth
  • Foster human development
  • Working business as usual
  • Promote and use innovative solutions
  • I prefer biological products
  • I want the most appealing packaging in my
    products

10
The mission statement
  • Mainstream sustainability in tourism by fostering
    a pragmatic and demonstrative approach on the
    basis of sustainable consumption and production
    patterns in the tourism value chain.

11
The objectives
  • Support the integration of sustainability in
    tourism development policies.
  • Promote sustainable production and consumption
    patterns in the tourism industry.
  • Encourage demand for sustainable tourism
    services.

12
Expected Accomplishments
  • Resource efficiency is increased and in the
    tourism value chain.
  • Investment in sustainable tourism is increased
    through public policies and private sector
    action.
  • Consumer choice favours more resource efficient
    and environmentally friendly tourism products and
    services.

13
Our main instruments
  • Advisory services
  • Partnerships
  • Capacity building, training and awareness raising
  • Horizontal / supporting activities
  • Policy recommendations, publications, promotion
    of legal instruments, etch.

14
Contents
Sustainable tourism challenges
The role of UNEP
1
2
3
4
The Initiative
Critical issues
15
The needs
  • Tourism companies are seeking advice on
    identifying internationally recognized
    sustainable tourism criteria
  • Consumers are becoming more and more conscious
  • Voluntary sustainable tourism initiatives need
    credible references to developing their own
    programs
  • Mutual recognition and reciprocity among programs
  • Governmental agencies need support

16
The response
  • A global partnerships to develop the Sustainable
    Tourism Criteria with the purpose of identifying
    common sustainable tourism requirements from
    initiatives across the world

17
The uses
  • Serve as basic guidelines for businesses of all
    sizes to voluntarily adopt and become more
    sustainable.
  • Help tourism operators and lodging providers
    orient sustainable tourism programs to fulfill a
    generally accepted baseline international
    criteria.
  • Serve as the underlying criteria for accrediting
    sustainable tourism certification programs.

18
The uses
  • Serve as common denominator for media to
    recognize sustainable tourism providers.
  • Serve as guidance for travel agencies in choosing
    suppliers and sustainable tourism programs.
  • Help consumers identify sound sustainable tourism
    programs and businesses.

19
The Process
  • The initial partnership (coordinating group)
  • Establishing the initial list of Criteria
  • Consultations (various versions)
  • Establishment of a Steering Committee (SC)
  • Launching of the Public Version by the SC
  • Pilot Projects and additional consultation
  • Development of Indicators
  • Industry Launching
  • Global Launching (IUCN conference)
  • Outreach and integration with other initiatives
    (STSC)

20
The Partnership
  • Under the leadership of the UN Foundation, UNEP,
    UNWTO, IUCN and Rainforest Alliance formed the
    partnership and created the Coordinating Group
    with the participation of the CBD Secretariat and
    ICOMOS.
  • Endorsement of the partnership by the
    organizations executive management

21
Initial list Highlights
  • Dozens of documents consulted
  • UNEP-UNWTO 12 principles Mohonk agreement World
    Heritage Alliance principles CBD guidelines
    UNWTO Indicators for Sustainable Tourism
    Certification TOI VISIT Certification Network
    of the Americas etc.
  • 500 criteria compared and evaluated
  • 26 criteria with performance indicators

22
Consultation highlights
  • Online surveys and phone interviews
  • 1500 industry visits in the web site
  • Full membership of IUCN
  • Comparison with over 5000 individual criteria
    from 12 sets of general guidelines and 55
    certification standards
  • 2 meetings (DC) and a number of conference calls

23
The steering committee
  • The coordinating Group
  • International Hotels and Restaurants Association
  • Tourism Concern
  • The International Ecotourism Society
  • Federation of Tour Operators
  • Conde Nast Traveler
  • Ecotrans
  • Conservation International
  • Sabre holdings
  • Caribbean Alliance on Sustainable Tourism
  • Expedia Inc.
  • Solimar International

24
The public version
  • 38 Criteria in 4 Categories
  • A. Demonstrate effective sustainable management
    (11 Criteria).
  • B. Maximize social and economic benefits to the
    local community and minimize negative impacts (9
    Criteria).
  • C. Minimize negative impacts to cultural heritage
    and maximize benefits (4 Criteria)
  • D. Minimize environmental negative impacts and
    maximize benefits (14 Criteria).

25
Next Steps
  • Pilot Projects and additional Consultation
  • Development of Indicators
  • Industry Launching
  • Global Launching (IUCN conference)
  • Outreach and integration with other initiatives
    (STSC)

26
The Criteria and the STSC
  • The criteria will be a major input for the STSC
  • The STSC Board should use the Criteria as a
    technical basis for the STSC accreditation system
  • There will be adjustments but the overall
    concept, spirit and basic content of the criteria
    should be kept

27
Elements of success
  • Pragmatic approach
  • Initiative driven by existing needs and demands
    from the private sector
  • The value behind these criteria emanates mostly
    by the process that was followed to develop and
    peer-review them
  • Not to substitute existing initiatives enhance
    them

28
Balance
  • Need to create a list of criteria that should, at
    the same time, be comprehensive, have a practical
    meaning, be representative of the values of
    sustainable tourism
  • Need to reach consensus among the steering
    committee of the initiative.

29
Contents
Sustainable tourism challenges
The role of UNEP
1
2
3
4
The initiative
Critical issues
30
Demonstrate value for stakeholders
  • Governments
  • Planning of tourism development capacity
    building consultation
  • Private sector
  • Improve operations management reputation
    increase visibility
  • Consumers
  • Assist them making better choices

31
Additional challenges
  • Climate change adaptation and mitigation in the
    tourism sector
  • Community tourism development participatory
    planning of tourism
  • Application in developing and less developed
    countries
  • Focus on emerging destinations
  • Tourism and biodiversity cultural heritage

32
Sustainable tourism and economic efficiency
  • Decrease the cost of handling the impacts
  • To increase profits
  • Conserve the assets of the tourism development
  • To assure future profits
  • Diversify the tourism products and thus target
    new markets
  • To generate new profits

33
For more information
  • www.sustainabletourismcriteria.org
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