Selftest Question 1

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Self-test Question 1

• Which pricing strategy would be most appropriate
  for a marketer of luxury designer brands
• a) gray market
• b) skimming
• c) penetration
• d) market holding
• e) cost based

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2
Self-test Question 2

• If company managers decide to set the export
  price for a particular product at an amount
  equivalent to the home country price, they would
  be using which approach to pricing
• a) ethnocentric
• b) polycentric
• c) regiocentric
• d) geocentric

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Self-test Question 3

• The unauthorized distribution of trademarked
  goods to exploit price differentials in world
  markets is known as
• a) market skimming
• b) black marketing
• c) gray marketing
• d) dumping
• e) licensing

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Self-test Question 4

• In the late 1990s, the U.S. Justice Department
  fined two European pharmaceutical companies
  hundreds of millions of dollars for conspiring to
  suppress competition and set high prices for
  vitamin supplements marketed in the United
  States. What was the issue in this lawsuit
• a) price skimming
• b) market penetration
• c) price bundling
• d) price fixing
• e) transfer pricing

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Self-test Question 5

• Excelsior Corp. launches a new hand-held
  personal digital assistant (PDA) for busy
  corporate executives. The initial retail price is
  set at 699. One year later, in an effort to
  reach a broader market, the price is lowered to
  299. Which of the following describes the
  pricing strategies used by Excelsior Corp
• a) skimming strategy followed by penetration
  strategy
• b) penetration strategy followed by cost based
  strategy
• c) penetration strategy followed by skimming
  strategy
• d) penetration strategy only
• e) skimming strategy only

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