Connecting with the Library

1
Connecting with the Library

• Northwestern University Library Resources and
  Services for EMP Students

2
Introduction

• Who can help you?
• Jami Xu, Reference Librarian and Liaison to KSM
  from Northwestern University Library
• [phone]
• jamixu_at_northwestern.edu
• Jeannette Moss, Reference and Instruction
  Librarian from Northwestern University Library
• [phone]
• j-moss_at_northwestern.edu
• Staff at the Reference Desk
• [phone]
• refdept_at_northwestern.edu

3
Overview of services and resources

• In the student intranet at http//www.kellogg.nort
  hwestern.edu/emp/intranet/ look under
• Online Resources, then click on Library Research
  to find
• Business Research Databases and Internet Sources
• Guides to Business Research
• NUcat, the librarys online catalog of books and
  other materials
• Other library information such as hours,
  contacts, services such as interlibrary loan and
  research consultations, and collections
• A link to Kellogg Research Computing (Kellogg
  Information Systems) and Kellogg databases
  http//www.kellogg.nwu.edu/researchcomputing/

4
Outline for this session

• How to
• Connect to resources from outside the library
• Find books
• Find articles in journals, newspapers or
  magazines
• Find other business information such as
• Company profiles and background
• Analyst reports
• Industry information
• Market research
• Global and country information

5
Connecting to resources from outside of the
library

• NUcat is accessible from any location without a
  netid and password
• Research databases require a netid and password.
  You will automatically be prompted through the
  librarys EZProxy system as you log into a
  database.
• More information is available at
  http//www.library.northwestern.edu/help/proxy/

6
Finding books

• Use NUcat, the library catalog, to find books,
  journals by title, sound recordings, films,
  government publications and other documents.
• Searches can be done by title, author, keyword,
  subject, and many other ways.

7
Keyword search tips for article searching pt. 1

• Use connectors, proximity operators, and/or
  truncation to broaden or narrow your
  search--symbols and commands used vary from
  database to database.
• Connectors a.k.a. Boolean Operators
• and toyota and ford
• or sports utility vehicle or SUV
• not java not coffee
• Proximity Operators
• w/x software w/3 license (within 3
  words of each other)
• w/s oil w/s refinery (within the
  same sentence)
• Truncation
• ? telecom? (finds telecom,
  telecommunications, etc.)
• market (finds market,
  marketing, etc.)

8
Keyword search tips for article searching pt. 2

• Depending on the database, you may need to use
  around a phrase to indicate that you want to
  search it as a phrase and not as separate words.
  
• sports utility vehicle
• Use parentheses ( ) to indicate what part of a
  search is to be read as one distinct concept.
• (sports utility vehicle or SUV) and (market w/2
  strateg?)
• Keywords may be searched in the title field,
  author field, subject field, full text field,
  etc. Most often, the default is to the fields
  other than full text.

9
Finding articles

• Use various research databases to find articles
  from scholarly and trade journals, newspapers and
  magazines such as
• ABI/Inform ProQuestacademic, trade and news
  journals
• Business Source Premieracademic, trade and news
• Business Industry Databasemostly trade
  journals
• Lexis Nexis Academic (select News)
• --mostly US and international general and
  business news sources
• Factivamostly US and international business news
• (click on Find It _at_ NU button if the article is
  not full text within the database)

10
Company profiles and background

• Hoovers Online --Public and private cos.
• SP Net Advantage--Public and private cos.
• Investext Plus--analyst reports
• Datamonitor Reports in Business Source Premier
• Mergent OnlineIn-depth reports on public cos.
• ISI Emerging Marketscompany info from emerging
  market countries
• Articles

11
Analyst reports and other investment Information

• Investext Plus
• ISI Emerging Markets (analyst reports for
  companies in emerging market countries)
• SP Net Advantage (Stock Guide, Bond Guide, Stock
  Reports, Mutual Fund Reports, The Outlook)

12
Industry information

• SP Net Advantage (Industry Surveys)
• Business Industry Database (specify industry
  overview as document type)
• Investext Plus (trade association and analyst
  reports)
• Mintel (market research)
• Marketresearch.com (market research)
• ISI Emerging Markets (for developing countries)
• Gartner Intraweb (tech-related industries)
• Lexis Nexis Statistical (to identify sources of
  industry stats)
• Articles

13
Market research

• Mintel (US and foreign)
• Marketresearch.com (mostly US)
• Gartner Intraweb (tech-related industries)
• Investext plus
• Choices III (Simmons study of media and markets.)
  (CD Rom available in the library)
  (Demographics/Psychographics/Media use)
• Articles

14
Global and country information

• Economist Intelligence Unit (EIU Online)
• ISI Emerging Markets Database
• Stat USA / Globus
• Mintel
• Portals to the World from the Library of Congress
• http//www.loc.gov/rr/international/portals.html
• Mergent Online (includes foreign public company
  info)
• Articles

15
In conclusion

• These and several other resources for business
  research are listed at
• http//www.library.northwestern.edu/reference/ksm/
  busresearchdb.html
• Or search for a database by title in our
  Electronic Resources site at
• http//er.library.northwestern.edu/
• Finally, stop by the Reference Department in the
  Main Library to check out many valuable resources
  in print such as directories, statistical
  handbooks, encyclopedias, etc. Many worthwhile
  resources are not yet available online!