Norwegian Environmental Technologies Market opportunities in Russia Seminar in Telemark November 19,

1
Norwegian Environmental Technologies - Market
opportunities in RussiaSeminar in
TelemarkNovember 19, 2008
Industry and Environment Department IN Moscow
2
IN Moscow Environmental perspectives in Russia
for Norwegian CompaniesSelected fields of
activity

• Water treatment
• Cleaning of drinking water different types of
  filters
• Mobile and immovable stations for portable water
  complete treatment
• Wastewater treatment processes
• Industrial wastewater purification (specific
  pollutions)
• Waste management
• Effective technologies for solid waste
  processing
• Effective technologies for liquid waste
  collection and processing
• Optic sorting of solid wastes
• Energy saving
• Local and autonomous heating
• Optimization of energy consumption,
  modernization of centralized heating systems
• Renewable energy resources

3
Internal investments to environmental protection

• In accordance with State Statistic Committee data
  the fixed capital expenditure for environmental
  protection and rational use of natural resources
  (all kinds of economic activities) is about 60
  billion RUR (2,5 billion USD) and distributed as
  follows

4
Volumes of air pollution segments from
stationary sources
Volumes of air pollution from stationary
sources.
The city of Moscow
The city of Chelyabinsk (Urals)
5
Volumes of waste water disposal into the rivers,
lakes, seas.
Moscow uses 7 million m3 of fresh water per
day 81 - population (400 litres/person), 11 -
industry, 8 - municipal needs.
6
Strong and weak points of possible Norwegian
business activities in the field of environment
in Russia

• Strong points
• Norwegian RD and innovative companies have
  leading forefront technologies within certain
  environmental fields and niches.
• Russian companies lack experience and
  technologies subsequently they need assistance
  in solving existing environmental problems
• Russian authorities are paying increasingly more
  attention to environmental problems.
• Initial Public Offer of huge Russian industrial
  companies.
• Weak points
• Non-completed legal regulations of environment
  aspects Long-term perestroika (reorganization/
  restructuring) of Ministry of Natural Resources
  and Ecology i.e. new structure with new key
  persons, new laws.
• In Russia there exists almost no pressure from
  buyers with preferences to use environmental
  friendly goods/ services/ technologies
• Russian investors still do not understand or
  participate in environmental projects - even
  projects with fast payback time (for example,
  energy saving projects)
• Traditionally, the environmental issues in Russia
  have not been given sufficient high priority

7
Main steps to organize and implement
Environmental projects
8
Main steps to implement Environmental projects
9
Market Segment Environmental Protection -
Market opportunities and requests from Russian
areas/regions (Norwegian environmental
technologies)

10
Market Segment Environmental Protection -
Market opportunities and requests from Russian
areas/regions (Norwegian environmental
technologies)

11
Market Segment Environmental Protection -
Market opportunities and requests from Russian
areas/regions (Norwegian environmental
technologies)

12
Market Segment Environmental Protection -
Market opportunities and requests from Russian
areas/regions (Norwegian environmental
technologies)

13
Market Segment Environmental Protection -
Market opportunities and requests from Russian
areas/regions (Norwegian environmental
technologies)

14
The most perspective regions in Russia

• 1. Kaliningrad city and region Energy, Water
  Treatment
• (North-West of Russia)
• 2. Arkhangelsk city and region Energy, Water
  Treatment, Waste management
• (NorthWest of Russia)
• 3. Moscow and Moscow region Water Treatment,
  Waste management
• 4. Krasnodarsky Kray Energy,
  Water Treatment, Waste management
• (South of Russia)
• Sochi Olympic Games 2014 Construction
  works
• 5. St. Petersburg and Leningrad region Energy,
  Waste management
• (North-West of Russia)

15
WASMA/OGE-2008 International Exhibition Moscow

• Taking into account that Norwegian Companies
  are not ready to exhibit products/visit the
  exhibition on 10-13 November 2008, IN Moscow
  represented them at the informative stand.
• IN Moscow has informed the potential Russian
  clients about advanced Norwegian technologies and
  products in the field of environment and
  collected data about visitors interested in
  co-operation with Norwegian Companies.
• More than 60 Russian companies visited
  exhibition have requested for more detailed
  information about Norwegian companies and their
  products and technologies.

16
Norwegian Companies participation in
International Exhibitions (IN Moscow recommends
to compare the prices for individual Company
stand and common (4) Companies stand) Mining
world 2007 International exhibition, Russia,
Moscow, Crocus-Expo
Why to pay more 40 for being alone?! Save
Company money for other events, other exhibitions!
17
Environmental exhibitions - 2009

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Conclusion

• Huge market opportunities for Norwegian
  companies in the field of Environment in Russia
  (Germany, Italy, Sweden, Finland and China
  already are the active players in water treatment
  and waste management according to participation
  in exhibitions, seminars, workshops, Governmental
  agreements and projects all around Russia)
• Increasing focus of Russian Authorities and
  Russian Industry on environmental problems to
  solve them by use of advanced foreign
  technologies
• Norwegian companies presentations, participation
  in the most important events to become known in
  Russian regions (North-West region is No 1).
• Visits to Russia, at sites, direct contacts with
  potential clients, relevant Authorities,
  ecological organizations with IN Moscow
  participation and assistance.