OmnAuto All Car

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OmnAuto(All Car)
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Members
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OmnAuto

• Define the Problem
• US Government Issues
• Define the Solution
• Market Identified
• Issues and Risk
• Funding and Scheduling
• Conclusion

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Societal Problem Defined

• The U.S. National Traffic Safety Administration
  states that one in three vehicles are unknowingly
  being driven with one or more significantly under
  inflated tires.

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Problem Characteristics

• In a survey of 2,350 drivers
• 66 of drivers dont know where to find
  recommended tire pressure
• 45 of drivers think you can visually inspect a
  tire for low pressure
• Only 9 of drivers accurately and regularly check
  their tire pressure

Rubber Manufacturers Association
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Safety is at Risk

• 23,000 crashes per year caused by tire blowouts
• 535 of those are fatal

National Highway Traffic Safety Administration
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Federal Mandates

• Transportation Recall Enhancement Accountability
  and Documentation Act (TREAD Act)
• Tire pressure monitoring Section 13
• Monitoring will be phased in

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Federal Mandates Issues

• Provisions for direct and indirect monitoring
• Declared ineffective and must be rewritten for
  only direct monitoring

Detroit News
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Alert Level Federal Mandates
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Proposed solution identified

• The OmnAuto system provides the capability to
  alert the driver of low pressure relative to
  temperature and maintains a history of pressure,
  temperature, vehicular speed, and mileage.

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Objectives

• Operation when the key is in the on position
• Record tire pressure, temperature, vehicle speed,
  and mileage every 2 minutes while vehicle is on
• Data is recorded in separate memory unit

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Objectives Continued

• Method to record significant equipment changes
  tire replacement or repairs
• Availability of data to consumers
• Availability of data to mechanics
• Use of Graphs to analyze data

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Historical Data Output
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Component Diagram
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Pros

• OmnAuto will save lives
• Pressure will be monitored more frequently than
  consumers currently average
• Will meet the Federal Mandate as currently
  written, and the changes ordered by the Federal
  Appeals Court
• Required technology is already available

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Pros Continued

• Tires will wear more evenly
• Increased fuel efficiency
• Tire and Auto designs will both benefit due to
  the valuable Real-World historical data
• Consumers can play an active role in the safety
  of their vehicle

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Cons

• 67 will rely on the system instead of checking
  tire pressure manually
• Relies on existing vehicle electrical system
• Human interaction to upload data from the system
• Reprogramming required on tire change or rotation

Rubber Manufacturers Association
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What Our Solution Will Do

• Monitor for temperature and pressure, and alert
  driver based on both
• Maintain history of pressure, temperature,
  vehicular speed, and mileage
• Data will be available to any service provider
  with industry standard equipment

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What Our Solution Will Not Do

• Adjust tire pressure
• Prevent sensor failure
• Monitor Tread wear
• Indicate level of under pressurization

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Market Defined and Analyzed

• It is already apparent that there are several
  courses of action required for this to be
  successful but they all are dependent upon a
  better-informed consumer.
• -- John Bolegoh, SmarTire - February 2001
  Comments to the National Highway Traffic Safety
  Administration

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Market Defined

• Safety is critical to consumers
• New safety devices will be quickly embraced

Dohring Company
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Market Defined - 2

• Federal Mandates Must be OEM equipment
• Our solution raises the bar on safety must
  appeal to manufacturer

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Market Defined - 3

• 11,425,000 vehicles produced in 2001
• 1,142,500 by Nov 2004
• 3,998,750 by Nov 2005
• 7,540,500 by Nov 2006
• 100 of all cars built after Nov 2006

Bureau of Transportation Statistics
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Competition Matrix
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Technical Issues

• Connections to odometer, speedometer, and keyless
  entry system
• Processor Chip/Board
• Memory
• Housing
• Integrated Software

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Management Methods Issues

• Obtaining a contract with automaker
• Coordination of software and hardware teams
• Employee Lifecycle
• Legal issues
• Project Deadline

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Risk Issues

• Liability if the sensors are not functioning
  properly
• Proprietary protocols for existing car networks
• Government Mandates
• Time to market

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Resource Issues

• Existing sensor manufacturers meeting our
  production needs
• Maintain project schedule
• Initial development funding prior to establishing
  a contract

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Time Feasibility
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Monetary Feasibility
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Cost Per Unit
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Market Share Required
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Conclusion

• Tires are not properly inflated
• Federal Mandate is not strong enough
• If data is available, safety will improve, both
  long and short term
• If we save only one life, OmnAuto will be a huge
  success.

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