P1247176258LZjbC - PowerPoint PPT Presentation

1 / 21
About This Presentation
Title:

P1247176258LZjbC

Description:

CBT SPRING Goals ... Improve the access of CBT projects to UK RT' markets ... Criteria was developed to select CBT communities. RT policy document ... – PowerPoint PPT presentation

Number of Views:71
Avg rating:3.0/5.0
Slides: 22
Provided by: ASUS133
Category:

less

Transcript and Presenter's Notes

Title: P1247176258LZjbC


1
GMS Tourism Workshop 2- 3 October 2008 - Novotel
Hotel, Vientiane
Best practices in negotiating contracts between
local communities and the private sector
Potjana  Suansri Project Coordinator, CBT-I,
Thailand
2
1. Community human resource development and
participation
3. Conservation and sustainable natural
resource management
2. Empowerment of local cultures and traditional
ways of life
5. Increases community members income
CBT Objectives
4. Cultural exchange between hosts and guests.
3
Community Lose control
Community Benefit
Appropriate Marketing?
4
Manageable numbers of appropriate types of
tourists
5
CBT SPRING Goals
  • Increase understanding and proactive support for
    Thai CBT among actors in the UK-Thai rural
    tourism supply chain.
  • Improve the access of CBT projects to UK RT
    markets
  • Build capacity of CBT projects to coordinate
    effectively with tour operators
  • Increase the capacity of CBT projects to manage
    tourist volume sustainably

6
CBT SPRING Process
7
CBT SPRING Linking Phase
CBT SPRING Follow up Phase
8
Criteria was developed to select CBT communities
  • Clear goals for CBT
  • Minimum of 2 years experience
  • Located within 2 hrs of a tourism hub
  • Prepared to accommodate group of 15 pax
  • Commit to the project process

9
UK partners were selected based on the
following criteria
  • RT policy document
  • Evidence of tangible actions taken by the
    operator to support local community and
    environment work
  • Evidence that the company is committed to
    training staff in RT and working sensitively and
    effectively with local communities

10
Thai TOs partners were selected based on the
following criteria
  • RT principles
  • Staffs development
  • Paid a fair price to the communities
  • Orientation tourists about code of conduct
  • Have the capacity to work with a UK TOs

11
(No Transcript)
12
Marketing Training
  • Analyzed, identified and prioritized
    3 types of target tourists
  • Defined the capacity of their communities

13
Matchmaking Process
1. Needs of UK tour operators type of target
tourists, type of program, preferred
location, approximate number of guests per year.
2. Needs of community (from their experience)
types of tourists, numbers of tourists
(apr) 3. Ground operator with expertise in the
area (preferably specifically with that
community)
14
CBT SPRING Workshop
UK Panel
Thai Panel
Community needs from operators
All partners responding to needs
15
Site visits to experience CBT and develop
program further
16
(No Transcript)
17
(No Transcript)
18
TRUST
wo way communication
Answer mail, Dont let people forget you
elationship
Show that you can be trusted by doing the job
nderstanding
Find out exactlytourists profile/trip style/need
atisfied
Compromise which is acceptable,workable,marketable
Take time
ime
19
  • Product
  • Meets needs, high quality, safety, suitable for
    target group
  • Needs to be a good value for the money,
    (Community Fund)
  • Location on the way, understand ops current
    itineraries.
  • Enough capacity for group sizes CC, operations,
    coordination, communication, fax, phone,
    e-mail etc
  • FAM trip Experience operation first hand
  • Operation
  • Must be able to work well with main ground agent
  • May require a specialist for some types of
    product
  • Need to help different partners to work together

20
Lessons Learn and Success Factors
21
We need to wait and see, Listen, Learn, Work hard
and Hope for the best.
Write a Comment
User Comments (0)
About PowerShow.com