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Gap Inc.

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Gaps' main competitors are Abercrombie and Fitch and Tommy Hilfiger. Gap Inc. ... One of Gap's main competitors is Abercrombie and Fitch. ... – PowerPoint PPT presentation

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Title: Gap Inc.


1
Gap Inc.
  • Gap Inc. consists of three distinct brands
  • Gap
  • Banana Republic
  • Old Navy
  • Gap Inc. is a financial powerhouse relative to
    their competitors.
  • Gaps main competitors are Abercrombie and Fitch
    and Tommy Hilfiger.
  • Gap Inc. has distributed their success all over
    the world.

2
Inside Gap Inc.
  • Gap Inc. consists of three stores Gap, Banana
    Republic and Old Navy.
  • Banana Republic is targeted at those who are
    willing to pay a great deal to look great.
    Banana Republic generates 25 of Net Sales for
    Gap Inc.
  • Old Navy is targeted mainly at teenagers. Old
    Navy is nice clothes at a cheap price. They
    generate 35 of Net Sales for Gap Inc.
  • Gap is targeted at teenagers and those in the
    early to mid twenties. Gap offers stylish and
    quality clothes at a price between Banana
    Republic and Old Navy. Gap generates 40 of Net
    Sales for Gap Inc.

3
Financial Analysis
  • As of 52 weeks ending Jan. 30, 1999 Gaps Net
    Earnings were 824,539.
  • As of 52 weeks ending Jan. 29, 2000 their Net
    Earnings were 1,127,065.
  • As of 53 weeks ending Feb. 3, 2001 their Net
    Earnings were 877,497.

4
Competition
  • One of Gaps main competitors is Abercrombie and
    Fitch.
  • They cater to the same target market as Gap.
  • They offer high quality clothes at an expensive
    price.
  • They had Net Earnings of 158,133 as of Feb. 2001.
  • Gaps other main competitor is Tommy Hilfiger.
  • Tommy caters to the crowd that is willing to pay
    to look good.
  • They target males in their high teens to upper
    twenties.
  • They had Net Earnings of 172,358 as of Feb. 2001.

5
Worldwide Success
  • Gap takes pride in the fact that they have more
    than 3,000 stores in U.S., Canada, France,
    Germany, Japan and the United Kingdom.
  • Each brand Gap Inc. offers has its own marketing
    team, and they focus on denim, fleece, khakis and
    woven clothing.
  • Gap Inc. was founded in 1969 by Don and Doris
    Fisher.
  • Gap Inc. is currently in their maturity stage
    dominating the market place and will continue
    success for many years to come.
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