The Power of Private Label Is it right for you

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The Power of Private LabelIs it right for you?

• Todd Dreith

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The Power of Private Label

• Why Private Label?
• Product Differentiation and Exclusivity.
• Increased Profitability.
• Control of Product Specs and Design.

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The Power of Private Label

• Whats In a Name?
• A real example of the private labels power.
• Payless Shoe Source Mens Shoes.

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The Power of Private Label

• Why Not Private Label?
• Lose the Power of National Brands.
• Vastly Increased Logistic Requirements.
• Loss of Vendor Assistance.

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The Power of Private Label

• Dealing Directly with Factories/Agents
• The Perfect Storm in China
• Labor Laws
• Energy Cost
• Leather Prices
• Electronics and Automotive Factories
• Shrinking Work Force
• Weak Dollar

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The Power of Private Label

• Different Models for Private Label
• True First Cost Only for the Big Guys.
• Landed First cost plus some extras.
• Landed/Branded Pseudo Private Label

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The Power of Private Label

• Whats Next For You?
• Questions and discussion on how to best
  incorporate a Private Label dimension in to your
  business.