2007 European Members Meeting

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2007 European Members Meeting
Conference08-10 October - Lausanne
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Thought Leadership Program  Deploying Converged
Networks in Hotels

• Bryan Steele Jireh-Tek Ltd (Moderator)
• Jeremy Ward JJW Hotels Resorts
• Nick Price Mandarin Oriental Hotels
• Fraser Hickox Peninsula Hotels

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The Market Direction

• Voice and data convergence
• Triple Play
• VOD, HSIA and IP Telephony for the guest
• Infrastructure convergence
• Wired and wireless
• Business and guest applications on a single
  Ethernet Infrastructure

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HTNGs IRT Group

• HTNGs In Room Technology Group
• Operating since 2005
• 60 members
• Applications Device Integration Team
• Infrastructure Team
• IP Telephony Team
• In-Room Guest Controls Team
• Media Content Team

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Convergence Some thought processes
Jeremy Ward CIO, JJW Hotels and Resorts
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Convergence
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Utopia
Reduced T.C.O.
Accountability
Control
Innovation
Creating the USP
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Examples

• Layer 1 Physical
• Cabling Choices
• Layers 2 and 3 Data and Network
• Active Component Decisions
• Layer 7 Applications
• Telephony Decisions

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Layer 1

• Cabling Choices
• Fiber - Backbone, To Room ?
• Multi Mode, Single Mode, Blown Fiber, Diverse
  Routes
• Copper Horizontal, Vertical ?
• CAT3, CAT5/5e, CAT6, CAT7
• Hybrid
• New Build, Retro Fit
• Procurement Strategy
• Manufacturer, Reseller, Warranty

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Some of the Cabling Choices
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Layers 2 and 3

• Active Component Decisions
• Technical Requirements
• Layer 2/Layer 3 functionality, VOIP, IPTV, QOS,
  IGMP
• Procurement Strategy
• Manufacturer, Retailer, Systems Integrator,
  Tender
• Technical Design
• VLANs, Routing, Security, Redundancy
• Support
• Component Level, Port Level, Remote Access, SLAs

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Active Component Decisions
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Active Components
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Layer 7

• Telephony
• Solution
• VOIP, TDM, Hybrid, New/Existing PBX
• Procurement Strategy
• Manufacturer, Retailer, Systems Integrator,
  Tender
• In Room
• Handsets, SIP, 3rd Party, Wireless, DECT
• Integration
• Call Logger, NMS, Voice Mail, PMS, LCS, UM, EM
• Support
• Ports, Hardware, Software, SLAs

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Some Telephony Decisions
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A couple of Key Issues facing Vendors

• They know their product very well
• They know some products quite well
• They know a little about a few products
• They know nothing about the rest
• Who owns the network?
• Who manages the network?
• Who supports the network?

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A few Key Issues facing Hoteliers

• Nobody does it all
• Co-ordination and definition of the role of each
  vendor is crucial
• Avoid the blame culture, one throat to choke
• Cost justification selling the ROI
• The solutions can change faster than the decision
  making process
• Innovating and creating the USP (Wow Factor)
• Believing the hype, be diligent

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Some Real-World ExperienceNick PriceCIO/CTO,
Mandarin Oriental Hotel Group
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MO Miami (2000)
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MO Miami (2000)
CCTV
POS
FTG TV
Phone
BMS
HSIA
Admin Data
Shared IP Network
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MO Miami (2000)

• Non-converged LAN for PMS and BoH apps
• Application specific networks with incompatible
  cable types
• Pros
• Simple to manage
• Highly resilient due to separation of networks
  and applications
• Cons
• Difficult to expand coverage or add services
• Low bandwidth/dumb RS-232 interfaces
• At the mercy of cellular carriers for coverage

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MO New York (2003)
DAS
Mobile
CCTV
FTG TV
BMS
POS
VoD
Phone
Admin Data
HSIA
Shared IP Network
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MO New York (2003)

• Converged network w/POS, DVOD, Guest Internet and
  Telephony
• DAS for cell coverage, WiFi, Trunk radio
• Pros
• Improved DVOD and phone quality due to IP
• Service delivery everywhere, on demand
• Rich XML-based interfaces
• Cons
• Higher CAPEX due to need for high resilience
• Active network management required and internal
  expertise insufficient

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MO Hong Kong (2006)
DAS
Mobile
FTG TV
POS
BMS
CCTV
VoD
Phone
FTG TV
HSIA
Admin Data
Guest IP Network
Admin IP Network
Firewall
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MO Hong Kong (2006)

• IPTV added to the converged network
• Separate, securely interconnected admin and guest
  networks
• Pros
• Perfect TV signal in every room
• Mandarin specific HD virtual channels
• Network management simplified and security
  concerns reduced
• Cons
• CAPEX increased due to need for two resilient
  networks and increased vertical cabling

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MO Las Vegas (2009)
DAS
Mobile
CCTV
BMS
FTG TV
POS
VoD
Phone
Admin Data
HSIA
Shared IP Network
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MO Las Vegas (2009)

• CCTV added to the converged network
• Single network managed by MGM NOC across
  CityCenter campus
• In-room switch in every room
• Zigbee based wireless room controls
• Pros
• Services shared across CityCenter
• Less cable to the room and in the room
• High bandwidth per room gives future flexibility
• Cons
• Requires active management by experts

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MO Hong Kong (2006)
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MO Las Vegas (2009)
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The Peninsula Tokyo Experience

• Fraser Hickox
• GM Research Technology

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• Almost there but not quite there
• Telephony broadband and wifi now converged
• The IP TV network stands on its own
• Shanghai will hopefully make the quantum leap

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The Future

• Television without Borders challenging the VOD
  operators
• Enter Sling Media and Location Free
• Sling hotels now a reality, bandwidth on demand
• Major TV Networks now competing
• The EchoStar factor
• Narrow casting the next phenomena

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• New Appliances in the Guest Room
• Shorter evolving life cycles will result in
  constant change- what has the legs to last.
• Internet shift from PC function centric to
  appliance centric
• OLED TV, paper thin much sharper resolution but
  size does matter
• Surface computing as an entertainment media
• Stimulating other senses the Sony development
• Reinventing payment per service