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New and Improved

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The trial Version for Today – PowerPoint PPT presentation

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Title: New and Improved


1
Proposal for aWorking Partnership
2
Meeting Objective
  • Define the challenge.
  • Present credentials and capabilities.
  • Demonstrate our thought leadership.
  • Explore the benefits of a working partnership.

3
The Electrolux Challenge
  • Electrolux is about to launch a major marketing
    effort for its line of high-end home appliances
    and would like to maximize the lines exposure to
    taste-makers and influencers in the home-design
    community nationwide.

4
About Us
  • DesignIntuit (www.DesignIntuit.com)
  • Interactive media and consultative company
  • Publisher of online magazine (DesignIntuit.com)
  • Leader in branding and experiential marketing for
    the architecture and design industries
  • Associated Talent Management Licensing
    (ATM)(www.atmlosangeles.com)
  • Full-service personal management company
  • Industry leader in licensing and brand
    development
  • Well-regarded for its work in the area of
    packaging television programs and the development
    of new media opportunities.

5
About Us
  • Tera Crain Barnes
  • Founder of DesignIntuit and DesignIntuit.com.
  • 20 years marketing, communications, and special
    event experience.
  • Produced special events for Fortune 100
    companies, top philanthropic organizations and
    international trade associations.
  • Developed brand campaigns for British Airways,
    KPMG, Xerox.
  • Created and directed first interactive brand
    image the Smithsonian.
  • Successfully built online magazine recognized as
    leader in Designer Show House coverage.
  • Extensive relationships with leading influencers
    in the Architecture and Design Communities, trade
    associations, and media.
  • Developed product placement opportunities for
    KitchenAid, JennAir, Cambria USA, Kohler and
    Mercedes-Benz.
  • Produced co-branded media, customer and industry
    events extending placement investments and
    increasing brand awareness.

6
About Us
  • Daniel J. Levin
  • Founder and principal of Associated Talent
    Management Licensing.
  • Developed and packaged programming and talent for
    AE, Discovery Channel, Discovery Home Channel,
    TLC, HGTV, FOX, TV Land, GSN (Game Show
    Network), Fit TV, Pearson/Fremantle, and many
    others.
  • Created the Christopher Lowell brand and
    successfully spearheads its multi-million-dollar
    licensing and multi-media business.
  • Developed and manages licensing relationships
    with Office Depot, Burlington Coat Factory,
    Flexsteel, 3 Day Blinds, Catalina Lighting, Home
    Shopping Network, QVC, Colwell Industries, Maxim
    Lighting, Jo-Ann Craft Fabric Stores, Shop NBC,
    and Better Life Media, among others.
  • Additional credentials include over a decade of
    experience as an entertainment branding and
    licensing attorney.

7
DesignIntuit ATM
  • Conduit to Architecture and Design Communities
  • Marketing and Networking Think Tank
  • Solution Provider
  • Strategic combination of experts, influencers,
    events, and media relationships.

8
Our Strategic Advantage
9
AD Industry Influencers
  • Renowned architects, builders, interior
    designers, and decorators
  • Media (TV, magazines, Webcasts, internet sites)
  • Top AD photographers
  • Celebrity designers and artists
  • Associations (ASID, NKBA, NAHB)
  • Philanthropic organizations
  • Industry press and public-relations leaders
  • Licensing and branding agents
  • Industry and trade event organizers

10
Marketing Channels Networking Opportunities
  • Celebrity product endorsements
  • Corporate sponsorships
  • Participation in Show House events
  • Product placements in events and media
  • Industry events
  • Philanthropic corporate sponsorships
  • Licensing and branding activity
  • Media events
  • Special-event marketing

11
Product Placement
  • Direct connection with market makers and industry
    influencers.
  • Exact target-marketing to a captive audience.
  • Brand and products are featured in an exclusive
    venue.
  • Product features and benefits are experienced
    up-close and in person.
  • Uncluttered environment with implied designer
    endorsement.
  • On-site special events to media, trade, and
    consumers leverages investment .
  • Builds consumer trust through the association
    with established local philanthropic
    organization.
  • Products support the image, quality and value
    associated with the brand.

12
Optimum Product Placement
13
The Show House Process
14
Branding Licensing
  • Increases consumer familiarity with the brand.
  • Broadens promotional opportunities.
  • Differentiates the brand from competition.
  • Builds consumer trust which leads to ongoing
    revenue potential.
  • Licensed products support the image, quality and
    value associated with a clients trademark.
  • Licensing is an effective way to monetize the
    value of intangible assets and intellectual
    property by using a companys most critical
    asset, the brand name.
  • Translates the inherent value of the brand name
    into a new brand experience.
  • Captures new customers who may or may not know
    your brand, who are always looking for brand
    value.
  • Strengthens brand credibility.

15
Case Study 3 Day Blinds
  • Challenge
  • In 2001, retailer/manufacturer 3Day Blinds was
    eager to differentiate itself in
    the highly-fragmented 6 billion window-covering
    industry and re-launch its business.
  • Solution
  • Associated Talent Management (ATM)
    represents designer, author, and
    Emmy-Award-winning television host Christopher
    Lowell and developed his highly regarded license
    brand of pre-coordinated  products for the home
    that today include alliances with retailers and
    manufacturers Office Depot, Shop NBC, Jo-Ann
    Craft Fabric Stores, Flexsteel, RED Textiles,
    Wrights, Leisure Arts and many others.
  • ATM engineered a relationship between 3 Day
    Blinds and Christopher Lowell to create an
    exclusive line of window coverings to compete
    with the then industry leader, Hunter Douglas.
  • Christopher Lowell became a spokesperson for 3Day
    Blinds in television commercials, print and other
    media and also promoted child safety in the
    window covering industry. Christopher appeared at
    major events, including book tours, show houses,
    employee functions, and media tours.
  • Outcome
  • 3 Day Blinds launched its Christopher Lowell
    Collection of window coverings in 2002 and
    quickly became the industry gold standard.
  • Five consecutive years of positive comps
  • 50 increase in revenue
  • 400 improvement in EBITDA
  • 500 increase in average order size
  • The Christopher Lowell Collection has helped
    expand 3 Day Blinds into strategic relationships
    with partners such as The Great Indoors, Sears,
    Interior Specialists, Jo-Ann Craft Fabric
    Stores, and Costco Wholesale.
  • 3 Day Blinds became the first (and remains the
    only) competitor in its field to introduce truly
    premium product lines with highly recognizable
    brands. Christopher Lowell leads this business,
    and the success of Christophers collection has
    led to branding relationships with Eddie Bauer,
    Laura Ashley, and others.

16
Meeting the Electrolux Challenge
  • Develop and implement innovative marketing
    opportunities for the brand campaign.
  • Leverage our relationships within the
    Architecture Design communities to increase
    product awareness.
  • Connect Electrolux brand directly to your
    customers.
  • Provide national, regional, and local support for
    brand launch.
  • Utilize expert production capabilities for brand
    consistency.

17
Getting Started The Next Steps
  • Determine scope (number of targets, events,
    locations, budget availability or constraint).
  • Gain brand knowledge.
  • Create detailed approach to carrying out the
    necessary activities of the next phases of work.
  • Assess resource requirements.
  • Define assumptions and expected results.
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