Case Study : Yamaha Motors - Mumbai

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Case Study Yamaha Motors - Mumbai
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Case Study Yamaha Motors

• Objectives
• Reaching out to customers in the rural areas to
  create top-of-mind awareness of the brand and
  organize test drives to generate leads.
• Strategy
• Agency developed, managed executed a
  comprehensive campaign which included mobile
  showrooms created at various locations in the
  target markets. It involved collapsible tents
  along with tables, chairs, branding items,
  vehicle displays and a branded truck which
  carried all these items. It involved
• Pre event activities for 3 days at each
  locations
• Event activities for 3 days at each locations
  and
• Post event activities for 3 days at each
  locations
• Activity flow chart was devised in such a manner
  that there is optimum usage of manpower.

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Case Study Yamaha Motors
Results Enquiries generated
1236 Hot Prospects 748 Bikes delivered during
campaign 442
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
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Case Study Yamaha Motors
Activity Pictures