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Whole Foods Market


Whole Foods and The Long Tail. Each store designed uniquely for its locale ... The tremendous success of Whole Foods Market has provided me with far more money ... – PowerPoint PPT presentation

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Title: Whole Foods Market

Whole Foods Market
  • By Jesse Carter

Some Questions
  • How many of you have shopped at Whole Foods
  • How many of you shop there regularly?
  • Why?

Background Information
  • Founded in 1980 in Austin, Texas
  • 1984 expansion out of Austin began
  • Opened new stores from the ground up
  • Throughout the 90s, acquired other natural food
  • Global expansion starting in 21st century
  • Currently has 39,000 employees and 193 stores

First Whole Foods Market
Image from http//www.wholefoodsmarket.com/company
  • Motto Whole Foods, Whole People, Whole Planet
  • Declaration of Interdependencecreated originally
    in 1985
  • Core values, quality standards, and future plans
    are extensive lists

Whole Foods and The Long Tail
  • Each store designed uniquely for its locale
  • Natural/organic food market is its own niche
  • Ability of customers to spend time in store doing
    things other than shopping
  • Major brands and the niche market
  • Whole Foods is still a supermarket

Whole Foods and Democratizing Innovation
  • Offered 10 million in low-interest loans to
    small farmers who grow their crops organically
  • Allow each stores locale to determine its
    specific attributes

Whole Foods and Democratizing Innovation
  • Democratization of payCEO (Mackey) is no
    longer paid for his services
  • Do you think he is a lead user doing his work for
    the pure enjoyment of it?
  • The second part of today's announcement has to
    do with my own compensation.... The tremendous
    success of Whole Foods Market has provided me
    with far more money than I ever dreamed I'd have
    and far more than is necessary for either my
    financial security or personal happiness.... I am
    now 53 years old and I have reached a place in my
    life where I no longer want to work for money,
    but simply for the joy of the work itself and to
    better answer the call to service that I feel so
    clearly in my own heart. Beginning on January 1,
    2007, my salary will be reduced to 1, and I will
    no longer take any other cash compensation....
    The intention of the board of directors is for
    Whole Foods Market to donate all of the future
    stock options I would be eligible to receive to
    our two company foundations.

Whole Foods and The Wealth of Networks
  • Space provided for the common community of
    shoppers to get together
  • Whole Foods website
  • John Mackeys blog, where users can read and
  • http//www.wholefoodsmarket.com/blogs/jm/
  • Podcasts
  • http//www.wholefoodsmarket.com/podcasts/

Laws of Simplicity (Fitting)
  • Reduceonly organic products
  • Organizelayout groups certain items together
  • Timemake waits more tolerable with free sample
  • Differencessimple philosophy with complicated
    partsprovides balance
  • Emotionspeoples strong feelings about healthy
    foods and healthy environmental practices met
  • Trustconsumers trust grocery store model
    generally and Whole Foods specifically

Laws of Simplicity (Not Fitting)
  • Reduceoffers huge range of organic food
    products, natural body supplements, skincare
    products, etc.
  • Organizeeach store is unique to its locale, thus
    each store is organized differently
  • Timenot designed to get you in and out quickly

Any Questions?
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