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Whole Foods Market

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Whole Foods and The Long Tail. Each store designed uniquely for its locale ... The tremendous success of Whole Foods Market has provided me with far more money ... – PowerPoint PPT presentation

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Title: Whole Foods Market


1
Whole Foods Market
  • By Jesse Carter

2
Some Questions
  • How many of you have shopped at Whole Foods
    before?
  • How many of you shop there regularly?
  • Why?

3
Background Information
  • Founded in 1980 in Austin, Texas
  • 1984 expansion out of Austin began
  • Opened new stores from the ground up
  • Throughout the 90s, acquired other natural food
    chains
  • Global expansion starting in 21st century
  • Currently has 39,000 employees and 193 stores

4
First Whole Foods Market
Image from http//www.wholefoodsmarket.com/company
/history.html
5
Philosophy
  • Motto Whole Foods, Whole People, Whole Planet
  • Declaration of Interdependencecreated originally
    in 1985
  • Core values, quality standards, and future plans
    are extensive lists

6
Whole Foods and The Long Tail
  • Each store designed uniquely for its locale
  • Natural/organic food market is its own niche
  • Ability of customers to spend time in store doing
    things other than shopping
  • Major brands and the niche market
  • Whole Foods is still a supermarket

7
Whole Foods and Democratizing Innovation
  • Offered 10 million in low-interest loans to
    small farmers who grow their crops organically
  • Allow each stores locale to determine its
    specific attributes

8
Whole Foods and Democratizing Innovation
  • Democratization of payCEO (Mackey) is no
    longer paid for his services
  • Do you think he is a lead user doing his work for
    the pure enjoyment of it?
  • The second part of today's announcement has to
    do with my own compensation.... The tremendous
    success of Whole Foods Market has provided me
    with far more money than I ever dreamed I'd have
    and far more than is necessary for either my
    financial security or personal happiness.... I am
    now 53 years old and I have reached a place in my
    life where I no longer want to work for money,
    but simply for the joy of the work itself and to
    better answer the call to service that I feel so
    clearly in my own heart. Beginning on January 1,
    2007, my salary will be reduced to 1, and I will
    no longer take any other cash compensation....
    The intention of the board of directors is for
    Whole Foods Market to donate all of the future
    stock options I would be eligible to receive to
    our two company foundations.

9
Whole Foods and The Wealth of Networks
  • Space provided for the common community of
    shoppers to get together
  • Whole Foods website
  • John Mackeys blog, where users can read and
    comment
  • http//www.wholefoodsmarket.com/blogs/jm/
  • Podcasts
  • http//www.wholefoodsmarket.com/podcasts/

10
Laws of Simplicity (Fitting)
  • Reduceonly organic products
  • Organizelayout groups certain items together
  • Timemake waits more tolerable with free sample
  • Differencessimple philosophy with complicated
    partsprovides balance
  • Emotionspeoples strong feelings about healthy
    foods and healthy environmental practices met
  • Trustconsumers trust grocery store model
    generally and Whole Foods specifically

11
Laws of Simplicity (Not Fitting)
  • Reduceoffers huge range of organic food
    products, natural body supplements, skincare
    products, etc.
  • Organizeeach store is unique to its locale, thus
    each store is organized differently
  • Timenot designed to get you in and out quickly

12
Any Questions?
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