The New Gamer

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The New Gamer
Closing Gaps in Our Industry
Michael D. Gallagher President and
CEO Entertainment Software Association 2008
D.I.C.E Summit Las Vegas, NV February 7
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The New Gamer
Closing Gaps in Our Industry
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Industry Successes

• Video game industry has become mainstream

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Industry Successes

• Economic prosperity has followed

• In 2003-04 and 2005-06, exceeded GDP share by
  more than 41
• From 2003-06, more than doubled the U.S.
  economys real growth rate
• During 2007, recorded 9.5 billion in game sales

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Industry Successes
Opening Sales Revenue
Millions of Dollars
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Gamer Transformation

• Expanded beyond traditional base

• Typical gamer no longer exists

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Gamer Transformation

• Gaming population now includes

• Senior citizens
• Emergency responders
• Business executives
• Hospital patients
• Military veterans

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Gamer Transformation

• Recent statistics convey the change

• Average gamer is 33 years old
• People older than 50 represent 24 of gamers
• Women represent 38 of gamers
• Half of American parents game with their children

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Build A New Tomorrow

• Expand what we do

• Tell our story

• Support our interests

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Expand What We Do

• Remember our base

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Expand What We Do

• Welcome new gamers

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Expand What We Do

• Embrace active game play

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Expand What We Do

• Foster entertainment relationships

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Expand What We Do

• Broaden Uses of games

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Tell Our Story

• Expand marketing

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Change What We Say

• Engage parents

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Support Our Interests

• Advance our policies

• Stop unfair taxes
• Growth incentives
• Defend IP rights
• First Amendment protections

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Support Our Interests

• Join the Video Game Voters Network

http//www.videogamevoters.org/
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Support Our Interests

• Encourage young game developers

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The New Gamer
Closing Gaps in Our Industry
Thank You