The CocaCola Company

1
The Coca-Cola Company

• Patrick Kelley
• Todd Miller
• Deland Basora

2
Coca-Cola Dominance

• Leading Distributor
• 160 beverages in 197 countries
• 4 of the top 5 beverages
• Dow Jones Industrial Average
• Olympics
• 5 International Sectors

3
International Aspects

• The 3 P Strategy
• Preferred Brands
• Pervasive penetration
• Price relative to value
• 80 of profits from outside US
• China up 30
• 1 billion servings per day
• 50 million in Latin America
• Top international company

4
Competition

• Pepsi
• Universal Studios
• Dole, Ocean Spray, and Gatorade
• Sports drinks and juices
• Cadbury Schweppes