Corporate Philanthropy in CEE addressing trends

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Corporate Philanthropy in CEE addressing trends

• WINGS CI meeting, Bangkok

2
Czech Donors Forum

• Membership and consultancy since 1997
• 65 donors as members 17 corporations
• 45 companies as clients in CZ
• Clients include T-Mobile, Vodafone, Telefonica
  O2, SAB Miller, Citibank, GSK, Erste Bank,
  Pfizer, Tesco Stores etc.

3
CEENERGI Central and Eastern European Network
for Responsible Giving

• CEENERGI network in 8 countries Bulgaria, Czech
  Republic Romania, Slovakia, Ukraine, Poland,
  Hungary, and Russia.
• Network to promote responsible corporate giving
  and partnerships in CEE countries.
• Membership of responsible companies, Top giving
  lists, regional approach, events and materials.
• Local and regional expertise on corporate giving,
  non-profit sector and multi-sector partnerships.

4
Corporate giving situation in CEE

• Corporate giving is developing rapidly in all the
• CEE countries
• 67 companies giving
• 1/3 is donated by TOP 30 corporate givers.
• New ways of giving (CRM, employee)

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Corporate giving situation in CEE

• Multinationals operating in CEE bringing
• the CSR approach though regionally
• different.
• TOP giving lists multinationals comparisons.
• Multinationals give more in countries where CSR
  is a trend (JJ 14 from pre-tax profit in CZ).
  
• Corporate foundations locally (Erste Bank, GSK
  Fund, Siemens).
• CEENERGI benchmarking and publishing.

6
Corporate giving situation in CEE

• There are already local CEE models and
  conditions.
• CEE multinationals CEZ group (6 countries in
  CEE) complete strategy in CDF partnership.
• Donors Message System (SMS donations) CDF
  with Vodafone, T-Mobile, O2 (4,6 mill. EUR)
  Slovakia, Bulgaria...

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Corporate giving situation in CEE

• There are still obstacles lack of social
• recognition, lack of trust towards NGOs,
• lack of experience on both sides
• (corporate and non-profit).
• Strong communication strategy of DF and other
  players.
• Clubs of corporate donors - standards.
• Media analyses, measuring and CSR reporting.
• Tax environment.