DTS. Incorporated

1
DTS. Incorporated

• Business Plan

2
The Team

• Moe Anabtawi
• Adam Gooch
• Willie Hicks

3
Mission Statement

• The DTS Mission.
• For business and organizations that are
  challenged with protecting the safety and health
  of their employees or customers in high risk
  enclosed environments.
• Our mission is to fill the market need for
  systems that can determine the safety condition
  of a location, track workers, or individuals and
  aid search and rescue teams in the task of
  locating victims after a disaster.

4
Business Concept

• DTS Inc's primary product is a real-time location
  service and environmental sensing system that
  will allow for the monitoring of air quality and
  safety, along with other environmental factors. 
  This system is designed using active RFID
  technologies and "off the shelf" wireless and
  odor/chemical sensors.  The product will allow
  for the detection of harmful gases, and the
  ability to locate individuals within the
  specified parameters.

5
Market Summary

• The Market
• According to current research or the overall
  market there are over 900 mines in the US
  and thousands of other mines globally . 
• Although our initial market is limited in size
  and buying power government grants and the
  renewed focus on mine safety offers an
  opportunity for some potential quick wins. 
• The market for our location service can quickly
  grow into other areas such as theme parks, ski
  resorts, office building in large metropolitan
  areas that have a potential for natural or man
  made disasters.

6
Market Segments
7
Opportunities

• Very few companies are working on miner tracking
  / communication equipment.
• There is a push by state and federal government
  to implement advanced technology.
• There are opportunities to use these concepts in
  other industries.
• Recreation / theme parks
• Large resorts
• Large urban office complexes

8
Competition

• Wireless Communication and Sensing
• Mine Site Technologies
• Sensor Technologies
• Mine Safety Appliance Company
• Advanced Sensor Technologies
• App - Tek International
• IPackets International

9
Strategy and Implementation Summary

• DTS Inc. marketing strategy will be to initially
  concentrate on the U.S. mining sector
• Our goal will be to capture 10 of the existing
  market in the first three years
• As part of our on-going IT strategy, DTS will
  also pursue partnerships with sensor
  manufacturers.
• DTS long term strategy will be the creation and
  promotion of a set of core values.

10
DTS Core Values

• Emphasize Customer Service
• To differentiate ourselves from other safety and
  recovery management services.
• Build a Relationship-Oriented Business
• Build long-term relationships with clients, not
  just an occasional visit.
• Deliver
• We can't just market and sell services and
  products. We must deliver!!

11
Promotion Strategy

• Demonstrations
• DTS will create a mobile demonstration kit that
  can be shown at customer sites.
• Industry Expos
• Partnering with Integrators

12
Sales Forecast

• The sales forecast for DTS Inc. centers on its
  flagship product O.A.T.S.
• The O.A.T.S. product line will form the
  foundation for other lines to serve other market
  sectors
• Resort market
• Theme Parks
• Large office complexes

13
Milestones
14
Financial Plan

• Our financial plan is based on raising 450,000.00
  (USD) by way of private equity to create our
  prototype systems, achieve MSHA
  approval, develop our control software, and
  establish a customer base.
• We will achieve profitability in just over two
  years. 
• Our assumptions are based on a base cost of
  58,000 (USD) per systems (For a 100 node system)
• DTS will charge 84,000 (USD) for installation
  and one years maintenance of the system
• See handout for details

15
Competitive Edge

• O.A.T.S. will be certified by the Mine Safety and
  Health Administration
• O.A.T.S. addresses many concerns that have been
  brought on by recent tragic events
• A means to track and locate individuals within a
  known space
• A means by which to monitor and report on
  environmental conditions that could pose a risk.
• A mechanism to help rescue workers quickly locate
  survivors of a disaster
• O.A.T.S. will be cost competitive and use well
  established standards and protocols.

16
Resource Requirements

• Currently DTS requires the following resources
• A Wireless engineer
• A contract geologist who understands the effects
  of the rock strata our systems will encounter.
• Technology that can counter and or exploit the
  effects of the rock strata we will encounter.
• Funding (To be determined)
• A Distribution Channel
• A demo system

17
Risks and Rewards

• Our primary risk is not attaining certification
  of our product.
• The reward if we overcome this hurtle is being
  only the second product of this class to receive
  certification.

18
Key Issues

• Near term
• Creation of a working prototype system.
• With out a working test model this project will
  not move forward.
• Long term
• MSHA certification.
• With out certification our system will not be
  permissible in any US mine.

19
Questions?