Stewart Regan, Chief Executive, Yorkshire CCC Helen Whitrod Brown, Associate Dean, Leeds Met The Hea

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Stewart Regan, Chief Executive, Yorkshire
CCCHelen Whitrod Brown, Associate Dean, Leeds
MetThe Headingley Carnegie PartnershipThursday
13th November 2008
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Why partner with a County Cricket Club?

• Build the Carnegie brand nationally and
  internationally
• Student recruitment global exposure through
  Headingley connection
• Enhance the student experience (placements,
  projects, volunteering, research)
• Rubbing shoulders with champions staff,
  students, governors, partners
• Provide inspirational learning environments
• High performance sport (BUCS, curriculum)
• Enhance competitive advantage in highly
  competitive educational marketplace

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Carnegie acquisition of sporting properties

• Joint ownership of
• Leeds Carnegie (Rugby Union - National One)
• Official Partner to
• Yorkshire County Cricket Club
• Bradford City F.C.
• Brazilian Soccer Schools / ICFDS
• Leeds Rhinos (Rugby League)
• Leeds United Ladies F.C.
• Scottish Rugby Union
• Rugby League Ireland.
• Rugby League Football
• Official Sponsor of
• Carnegie Challenge Cup (Rugby League)
• Carnegie World Club Challenge (Rugby League)
• Naming Rights
• Headingley Carnegie Stadium

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So whats the deal?

• 10 year naming rights agreement Headingley
  Carnegie in return for significant investment
  into YCCC by the university (in kind and cash).
• Ground advertising rights including international
  cricket matches
• Shirt advertising Yorkshire County Cricket Club
• Naming rights to One Day Team Yorkshire
  Carnegie
• Hospitality including Leeds Mets own executive
  suite

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Benefits to Yorkshire CCC

• Cash and in kind support (sports science,
  academic and student expertise e.g. Legends DVD
  project)
• Investment in our future
• Access to resources both from a sporting a
  business perspective
• A true partner working on a daily basis on a
  range of initiatives
• Development of non-cricketing revenues Opera,
  Training seminars, Team-building events and so
  on.
• Allows us to present a more professional image to
  players, sponsors, parents, local clubs and so on.

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A sporting perspective....
PHYSIOLOGY John
OHara Kevin Till Sports Science
Support Lab/Field Based Testing
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The Carnegie Pavilion

• 14m investment by Leeds Met
• State of the art media centre, players
  facilities and office accommodation for YCCC
• Part of the campus doubling up as teaching
  accommodation
• School of Tourism, Hospitality Events
• Press Box becomes lecture theatre for 150 people
• Corporate boxes become seminar rooms
• Catering kitchen to teach students in hospitality
• Media students to use In-vision TV studio, radio
  commentary boxes etc

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A business perspective....
Staff Student production of range of Legends
DVDs 11.99 from www.yorkshireccc.com
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A business perspective.....
Members Loyalty Programme 3-way partnership
between Leeds Rugby, YCCC and Leeds Met Collect
points to redeem against tuition fees,
merchandise, money cannot buy offers and so on.
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A business perspective.....
A new range of training development seminars
under the banner Winning in the Business Game
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A Win Win Partnership

• Sport science cross-fertilisation (Carnegie
  Faculty)
• Injury prevention and rehabilitation (Health
  Faculty)
• Media and technology support (Innovation North)
• Media and public relations training (Business
  Faculty)
• Cultural events (Arts Society / International
  Faculties)
• Educational opportunities for players and staff
• Staff development
• Student placements

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In summary.....A sport and educational
partnership which provides a perfect opportunity
to add value to both partners through the
exchange of knowledge, skills, products and
services. It provides unique opportunities for
students, staff and players from both
organisations to engage in shared opportunities
which enhance personal and professional
experiences.It is both people and product
orientated leading to a competitive advantage in
two highly competitive arenas A win-win
arrangement.