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Fishermans Wharf Community Benefit Districts 2009 Town Hall Meeting

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Title: Fishermans Wharf Community Benefit Districts 2009 Town Hall Meeting


1
Fishermans Wharf Community Benefit Districts
2009 Town Hall Meeting
2
Fishermans Wharf CBD 2009 Town Hall Meeting
  • AGENDA
  • Topic Presenter
  • CBD Educational Seminar Lisa Pagan, MOEWD
    Program Manager Karen Bell, Executive
    Director
  • Welcome by President Rodney Fong, President
  • Mission Statement of FWCBD and
  • Introduction of Board Members Karen Bell,
    Executive Director
  • Financial Report Tim Losch, Treasurer
  • Marketing Update Kathy Paver, Committee Chair
  • Street Operations, Beautification
  • and Order Report David Berbey, Committee
    Chair

3
Fishermans Wharf CBD 2009 Town Hall Meeting
  • AGENDA
  • Topic Presenter
  • Central Division Police Update SFPD Captain
    James Dudley
  • Public Realm Review Chris Martin, Committee
    Chair
  • Preliminary Plans Neil Hrushowy, SF Planning
    Department
  • Importance of CBDs in Our City David Chiu, San
    Francisco President of
  • the Board Supervisors
  • Audience Questions Rodney Fong Karen Bell

4
Community Benefit Districts (CBD)
  • Partnerships for Economic Development
  • and Commercial District Vitality
  • Presented By
  • Lisa Pagan
  • San Francisco Office of Economic and
  • Workforce Development

5
What is a Community Benefit District?
  • A CBD is a public/private partnership in which
    property and or business owners make annual
    contributions to fund supplemental services for
    the maintenance, development and promotion of
    their mixed use commercial area
  • CBD Business Improvement District (BID)
    includes residential and mixed use properties

6
Benefits of a CBD
  • Improve conditions for business in a specific
    area
  • Improve the quality of life for those who use the
    district
  • Attract and retain business, office and
    residential tenants
  • Generate jobs

7
Benefits of a CBD
  • Provides steady stream of local investment
    capital over time
  • Everyone who benefits pays
  • Locally managed/stakeholder driven
  • Increases private and public investment

8
CBDs Maintain Increase Property Values
  • A recent study of New Yorks BIDs found that
    after a
  • BID is formed, the value of commercial property
  • within the BID increases by an average of
  • approximately 15 percent above the value of
  • comparable properties inside the neighborhood but
  • outside of the BID.
  • 1 Furman Center for Real Estate Urban
    Policy, The Benefits of Business Improvement
    Districts Evidence from New York City, Policy
    Brief, July 2007,
  • Ellen, Ingrid Gould, Amy Ellen Schwartz, and
    Ioan Voicu, The Impact of Business Improvement
    Districts on Property Values Evidence from New
    York City, Furman Center, Working Paper 07-01,
    May 2007

9
CBDs Decrease Crime
  • A recent study by the RAND Corporation found that
    neighborhoods in Los Angeles that have adopted
    Bid's have experienced significantly reduced
    rates of robberies
  • 1 MacDonald, John, et al, Neighborhood Effects
    on Crime and Youth Violence The Role of Business
    Improvement Districts in Los Angeles,
  • 2 Safety and Justice Program, RAND
    Infrastructure, Safety, and Environment, 2009.

10
CBDs are Renewed Expanded
  • Union Square 1999, 2004, 2009
  • Of New York Citys 60 BIDs, none has ever been
    dissolved. Some Bids date back to the 1980s.

11
North American Cities with CBDs
  • United States 450
  • Canada 350
  • New York 55
  • Toronto 40
  • Los Angeles 30
  • Vancouver 20
  • Philadelphia 10
  • San Francisco 10

12
(No Transcript)
13
Fishermans Wharf CBDInformational Review
Karen A. Bell, Executive Director,
14
Fishermans Wharf CBDInformational Review
  • Why was the Fishermans Wharf Community Benefit
    District Created?
  • To make physical improvements to the Wharf
  • Institute a sense of community pride among
    residents, property and business owners to work
    side-by-side for the common good
  • Expand the marketing efforts for the area
  • Beautify the Wharf and keep it secure
  • Increase visitations to Fishermans Wharf

15
Fishermans Wharf CBDInformational Review
  • ABOUT YOUR CBDs
  • Fishermans Wharf Community Benefit District is
    made up of two land areas
  • Land-side 125 Properties
  • Established in May 2005
  • Port-side 52 Business
  • Established in June 2006

16
Fishermans Wharf CBDInformational Review
  • How Money is Paid into the CBD?
  • Budget is approximately 800,000 from assessments
  • Based on a fiscal year from July 1st through June
    30th
  • Land-side CBD Pays 590,000
  • Assessments based on size of property
  • Assessments are included on property tax
    statements payable in
  • two installments (December and April)
  • Port-side CBD Pays 187,000
  • Assessments based on annual retail sales of
    business
  • Some businesses are charged an annual flat rate
  • Assessments are charged annually in May
  • CBDs staff also augments annual budget by
    securing grants and sponsorships
  • The CBD also receives in-kind donations from
    business owners and corporations to off-set
    expenses

17
Fishermans Wharf CBDInformational Review
  • Major Accomplishments
  • Successfully fought the opening of a medical
    cannabis dispensary
  • Supported the passage of Proposition A - that
    will lead to a 9M waterfront park in the core of
    the Wharf
  • Urban Planning - Created the momentum necessary
    for the City to spend 400,000 for the Jefferson
    Street upgrade
  • Transportation Plan Started the process to
    bring order to the excessive Tour Bus problem
    that compromises the Wharf

18
Fishermans Wharf CBDInformational Review
  • Major Accomplishments
  • Successfully fought the opening of a medical
    cannabis dispensary
  • Supported the passage of Proposition A - that
    will lead to a 9M waterfront park in the core of
    the Wharf
  • Urban Planning - Created the momentum necessary
    for the City to spend 400,000 for the Jefferson
    Street upgrade
  • Transportation Plan Started the process to
    bring order to the excessive Tour Bus problem
    that compromises the Wharf

19
Fishermans Wharf CBDInformational Review
  • CBD Highlights
  • Created New and Innovated Marketing Programs
  • Assisted in the Removal of the Free-standing
    Newspaper Racks
  • Seasonal Street Cleaning Quarterly Steam
    Cleaning

20
Fishermans Wharf CBDInformational Review
QUESTIONS and/or COMMENTS
21
2008 AccomplishmentsPresidents Report
Rodney Fong, President The continuing
success of Fishermans Wharf requires
generational change!
22
2008 AccomplishmentsPresidents Report
  • Fishermans Wharf is flourishing with Benefits
    from the Community Benefit District
  • Expansion of Marketing Efforts
  • Working Towards Planning for a new Public Realm
  • Beautification of our District with installing
  • A Day in the Life Street Banners
  • Hanging Flower Baskets
  • Topiary Flowers in the Planter on Bay Taylor
  • Improved Security by SFPDs Central Division
  • Emergency Preparedness with the PIERsafe Group
  • Way-finding Signage for Pedestrians and Cyclists
  • Graffiti Abatement
  • Street Maintenance and Steam Cleaning

23
  • Looking Towards the Future!
  • Installation of 7.7 million Waterfront Promenade
    at Pier 43.
  • New Public Realm design for Jefferson Street and
    the Wharf Area is needed.

24
Looking Towards the Future!Presidents Report
  • Future Challenges!
  • Build-out of Seawall Lot 337
  • State-of-the-Art Cruise Ship Terminal at Pier 27
  • Competing areas of San Francisco, The Mission,
    Fort Mason Center, the Central Subway
  • Potential Lost Opportunity if proactive action is
    not taken a Generational Change is needed.

25
Fishermans Wharf Community Benefit Districts
Statement of Purpose
  • The purpose of the Fishermans Wharf Community
    Benefit District is to preserve and enhance its
    vast waterfront landscape and multi-cultural
    heritage, while integrating modern efficiencies
    to enrich the experience of visitors from both
    near and far through Market Research, Brand and
    Destination Marketing, Sidewalk Operations,
    Beautification and Order, Traffic and Urban
    Planning and Emergency Preparedness

26
2008 2009 Executive Committee Members
President Rodney A. Fong, Wax Museum at
Fishermans Wharf Vice President Steve
Wiezbowski, PIER Restaurants
L.P. Secretary David Berbey, SF Portco,
Inc. Treasurer Tim Losch, CFM Foundation of
the American Academy Ophthalmology
27
2008 2009 Board Members
Frank Alioto, F A Properties Nunzio Alioto,
Aliotos 8 John Cannizzaro, Jefferson Building,
Inc. Tom Creedon, Scomas Restaurant Jacqueline
Douglas, Wacky Jacky Sport Fishing Aline
Estournes, Northpoint Shopping Centre David
Harrison, The Cannery Chris Martin, Bay Delta
Center Paul Miller, Boudin Bakery Jan Misch, Best
Western Tuscan Inn Joe Nootbar, JMA
Ventures Kathy Paver, PIER 39 David von Winckler,
Argonaut
28
2008 2009 Community Representatives
Katharine Arrow, Port of San Francisco Lynn
Cullivan, National Park Service Mike LaRocca, A.
LaRocca Seafood
29
2008 AccomplishmentsFinancial Report
  • JULY 2008 DECEMBER 2008
  • FINANCIAL REPORT
  • Tim Losch

30
2008 AccomplishmentsFinancial Report
  • July December 2008 Budget
  • 2007 / 2008 Carryover
  • 185,135
  • Land-side Port-side
  • 313,019 186,589
  • Program Sponsorship Misc. Annual Total Budget
  • 31,795 716,538

31
2008 AccomplishmentsFinancial Report
July 1, 2008 through December 31, 2008
32
2008 AccomplishmentsFinancial Report
33
2008 Accomplishments
  • This report presents the progress made by the
    Fishermans Wharf Community Benefit during 2008.
  • District Identity and Street Improvements
  • DISI
  • Street Operations, Beautification and Order
  • SOBO
  • Public Realm

34
2008/2009 Accomplishments
District Identity and Street Improvement (DISI)
Committee Chair, Kathy Paver
35
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • KKSF Smooth Jazz Sunday Brunch
  • September 2008 February 2009
  • Fishermans Wharf Destination Brochure
  • 500,000 copies printed
  • CBDetails newsletter issued
  • September 2008
  • Brown Bag Lunch- March 11, 2009
  • Terrific Tuesdays Happy Hour
  • 13-week campaign through May 5, 2009
  • 2 ads per week in SF Examiner

36
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Holiday Lights Sights Marketing Campaign
  • Lighting of fishing, sports and historical boats
  • Boats lit from PIER 39 to Jefferson Hyde
    Streets
  • Street banner program
  • Displayed from The Embarcadero to Jefferson
    Hyde Streets
  • 3 banner changes--Lifestyle, Crab Season, Holiday
  • Holiday decorations on Jefferson Street trees
  • Decorated planter box with topiary
  • Located on Taylor Bay Streets at the Cable Car
    Turnaround

37
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Holiday Lights Sights Boat Parade
  • December 19, 2008 with over 70 participants
  • Participants from Fishermans Wharf, PIER 39
    Marina and
  • St. Francis Yacht Club
  • Media coverage
  • 13 TV segments aired by local televisions
    stations
  • Aired from December 18th December 22nd
  • Headline feature December 20th issue in the Bay
    Area section of the San Francisco Chronicle

38
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Crab Season
  • Homepage banner advertisement on
    www.visitfishermanswharf.com
  • Highlights Dungeness crab recipes from
    Fishermans Wharf restaurants
  • Features link to the individual restaurants in
    Fishermans Wharf
  • Banners promoting Crab Season at the Wharf hung
    along The Embarcadero
  • 100 30 TV spots on Comcast Cable TV February/
    March
  • 25 30 TV spots on the Food Networks Rachael
    Rays Tasty Travels February/ March
  • CBD sponsored the show
  • TV spot placed on the homepage of
    www.visitfishermanswharf.com
  • 25,000 unique visitors during February and March

39
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Sunday Streets Fishermans
  • Wharf Fitness, Health Safety Fair
  • As part of Sunday Streets on April 26th, the
    FWCBD will be hosting a fair from 10am to 4pm at
    Aquatic Park.
  • Activities for kids include a rock climbing wall,
    face painting, clowns and more!
  • Demonstrations from SF Fire, SFPD Homeland
    Security
  • Receive great tips on health and fitness and
    sustainable living from the experts!
  • Kids Free Day- Invitation to CBD members to
    participate.

40
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Public Relations
  • Participated in the California Travel and Tourism
    Commission Media Marketplace
  • Event held in
  • San Francisco, April 2008
  • New York, February 2009
  • Los Angeles, April 2009
  • Promoting Wharf activities and businesses
  • Submit story ideas and event press releases to
    media on on-going basis

41
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • MARKETING
  • Website
  • Website launched in July 2007
  • www.visitfishermanswharf.com
  • Integrated sweepstakes element to increase unique
    visits
  • Added online booking engine- ARES
  • Promote incremental sales for hotels, attractions
    and tour companies
  • Initiated online photo library for members and
    media
  • Visits on the website continue to grow at record
    numbers even with the current economic conditions
  • 140,000 unique visitors in 2008
  • 30 increase over 2007
  • Website Functionality and Content Review
  • Hired Destination Partners
  • Project began February 2009

42
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • Website (www.visitfishermanswharf.com)

43
2008 AccomplishmentsDistrict Identity and Street
Improvements (DISI)
  • GRANT DEVELOPMENT, FUNDING and SPONSORSHIP
  • Grants Secured
  • 13,050 San Francisco Community Challenge Grant
    (Jan. 08)
  • Purchase and maintenance funding of hanging
    flower baskets
  • 24,207 Grant from Mayors Office of Economic and
    Workforce Development (MOEWD) (July 08)
  • Distribution of 250,000 Fishermans Wharf
    destination brochures throughout the state of
    California
  • 25,000 Sponsorship from the Port of San
    Francisco
  • Financial support for partnership in various
    marketing programs
  • i.e. Holiday Lights Sights, KKSF Smooth Sunday
    Jazz Brunch, Crab Season online promotion and
    website recognition
  • Grants Types Sought
  • Circulation, Clean Air
  • Pedestrian and Vehicular Signage, Static and
    Electronic
  • Police Funding Enhancements, funds for radios
  • Emergency Preparedness Response
  • Street Beautification

44
2008 Accomplishments
Street Operations, Beautification and Order
Committee Chair David Berbey
45
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Beautification
  • Fall Hanging Flower Baskets
  • South side of Jefferson Street
  • Flower Planter on Taylor and Bay Streets
  • Improved with anchor-style topiary and plants
  • Welcome to Fishermans Wharf Sign Installed
  • Maintained and watered on a daily basis
  • New A Day in the Life Banners Installed
  • North side of Jefferson Street

46
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Street Maintenance
  • Quarterly steam cleaning
  • South side of Jefferson Street
  • Graffiti Abatement
  • 175 hours removal of vandalism
  • 5,600 paid for labor and materials in 2008
  • South side of Jefferson Street
  • Security
  • SFPD 10B off-duty police coverage during high
    season periods
  • Coverage for entire Wharf CBD community
  • Invested 29,400 for SFPD Police coverage in 2008

47
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Transportation Taskforce
  • Committee formed in October of 2008 to address
    the following tour vehicle transportation issues
    in Fishermans Wharf
  • Short-Term Problems
  • 1. Tour busses double-parking
  • 2. Tour busses unloading into oncoming traffic
  • 3. Operators selling tickets on the street
  • 4. Tour busses idling
  • 5. Bus operators creating congestion on Jefferson
    Street
  • 6. Other operators contributing to congestion
    (e.g. Segways, bicycles, horse-drawn carriages
    and etc.)
  • 7. Lack of parking for tour busses

48
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Transportation Taskforce
  • Long-Term Problems
  • 1. Lack of governance over tour operations. Work
    with MTA for the formation of Transportation
    Authority to manage the number of operators,
    where they operate and how they operate
  • 2. Campaign to DPT to enforce the current laws
  • 3. Development of a system of communication so
    that visiting tours operators know where to go to
    load, unload and park

49
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Transportation Taskforce
  • 1. In the process of standardizing all bus
    loading zones to 20 minutes to improve loading
    and unloadingof passengers while decreasing
    traffic congestion.
  • 2. In process of installing signs at each loading
    zones directing tour operators to appropriate
    long term parking facilities at Pier 30 and 32.
  • 3. Procured agreement from various operators to
    convert English Style buses to improve safety
  • 4. Working closely with bicycle operators to
    improve bicycle safety throughout the area
  • 5. Working to establish close communications
    with the California PUC to limit number of
    operators in San Francisco area.

50
2008 AccomplishmentsStreet Operations,
Beautification Order
  • Upcoming Projects
  • 1. Securing a San Francisco Community Challenge
    Grant to turn Joseph Conrad Square into a
    childrens playground
  • 2. Improve Lighting on Taylor Street Corridor
  • 3. Procurement and installation of Christmas
    Tree at Triangle Parking Lot during Holiday
    Season

51
2008 Accomplishments
Partners in Emergency Response (PIERsafe)
Chair, Joe Burgard
52
2008 AccomplishmentsStreet Operations,
Beautification Order
  • PIERsafe
  • Weekly FishNet Communication System Testing
  • Free San Francisco Fire Department (SFFD)
    Neighborhood Emergency Response Training (NERT)
    certification sessions held on
  • April 9th and April 13th (2008) with 39 graduates
  • October 3rd and October 10th (2008) with 45
    graduates
  • Free Incident Command Systems (ICS) training held
    on August 22nd with over 50 attendees
  • 2nd Annual Emergency Preparedness Drill held at
    Aquatic Park on October 17, 2008
  • Over 100 participants
  • City personnel from SFFD, SFPD, Department of
    Emergency Management, NERT along with the
    American Red Cross participated in the drill
  • Television coverage on four local television
    stations
  • Reported on two local radio stations

53
2009 Accomplishments GoalsStreet Operations,
Beautification Order
  • PIERsafe
  • Continue Production of Quarterly PIERsafe
    Newsletters
  • Increase Participation FishNet Radio Network
  • Maintain Emergency Supply Trailer
  • Continuing of Free San Francisco Fire Department
    (SFFD) Neighborhood Emergency Response Training
    (NERT) certification sessions
  • January 6 and January 13th (2009) with 55
    graduates
  • Three Additional Sessions to be scheduled
  • Produce Annual Fitness, Health Safety Fair
  • Complete Wharf Emergency Response plan
  • Continuing Free Incident Command Systems (ICS)
    training
  • American Red Cross First Aid Training
  • 3rd Annual Emergency Preparedness Drill at
    Aquatic Park on Friday, October 16, 2008

54
2008 AccomplishmentsSecurity Report

San Francisco Police DepartmentCentral
DistrictCaptain James I. Dudley
SFPD CompStat January 2009
55
2008 AccomplishmentsSecurity Report
Population (Census 2000) Approx. 68,814

Area Approx. 1.8 sq. miles
Pop. Density per Sq. Mile Approx. 37,399 Four
Radio Car Sectors Four Full Time Foot Beats Two
Housing Authority Properties Three Quality of
Life Officers One P-2 Officer
56
2008 AccomplishmentsSecurity Report
  • Central Station Personnel
  • Sworn Personnel by rank watches
  • Total 1 Q-80-4 Q-60s-16 Q-50s-96 Q-2s
  • Days 1 Captain, 2 Lts.,5 Sgts, 42 Q-2s.
  • Nights 2 Lts., 10 Sgts. 54 Q2s
  • 5 Civilians
  • 122 Total Personnel
  • 0 Modified duty
  • 0 Disability, 2 Long Term SP
  • 1 Military Leave, (not counted in totals)

57
2008 AccomplishmentsSecurity Report
  • Central Station Personnel
  • Captain James I. Dudley
  • Platoon Commander Day Watch (2)
  • Sergeants Day Shift (5)
  • Night Commander Night Watch (2)
  • Sergeants Night Shift (5)
  • Sergeants Midnights (5)
  • Administrative Sergeant
  • Subpoena Officer
  • Permit Officer
  • Facility Officer
  • Station Clerk
  • 4 PSAs
  • 1 VMO

58
2008 AccomplishmentsSecurity Report
  • Central Station Personnel
  • Sergeants Day Shift (5)
  • 34 Officers
  • 2 Recruits
  • Operation Outreach (3)
  • Sergeants Swing Shift (5)
  • 30 Officers (Cars and Beats)
  • 6 Officers (1800 0400)
  • Sergeant Midnights (5)
  • 23 Officers (Cars)
  • 4 Recruits

59
2008 AccomplishmentsSecurity Report
60
2008 AccomplishmentsSecurity Report
61
2008 AccomplishmentsSecurity Report
62
2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
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2008 AccomplishmentsSecurity Report
70
2008 AccomplishmentsSecurity Report
71
2008 AccomplishmentsSecurity Report
72
2008 AccomplishmentsSecurity Report
73
2008 AccomplishmentsSecurity Report
74
2008 AccomplishmentsSecurity Report
  • Seven Captains Complimentary Reports
  • Armed Robbery Arrest at Boston Properties Garage-
    Gun, suspect, vehicle and cash recovered
  • Chinatown Gun arrest at Fair Event
  • Burglary Arrest Made- 1000 Pine
  • Auto Boost Arrest- Sansome/California
  • ATM Robbery Arrest- Fishermans Wharf
  • Lower Nob Hill Gun Arrest- 700 block of Post
  • Grab and Run Felony Arrests Made on Union Square

75
2008 Accomplishments
Urban Planning Public Realm Committee
Chair, Chris Martin
76
2008 Accomplishments
San Francisco City Planner, Neil Hrushowy
77
2008 Accomplishments
Supervisor Board President David Chiu
78
2008 Accomplishments
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