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What is your Digital Footprint

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Title: What is your Digital Footprint


1
What is yourDigital Footprint?
2
Sunshine State Standards
  • Information and Media Literacy
  • The student comprehends the wide array of
    informational text that is part of our day to day
    experiences.
  • The student uses a systematic process for the
    collection, processing, and presentation of
    information.
  • The student develops and demonstrates an
    understanding of media literacy as a life skill
    that is integral to informed decision making.
  • The student develops the essential technology
    skills for using and understanding conventional
    and current tools, materials and processes.

3
Digital Footprint
  • On the Internet, digital footprint is an
    expression used to describe the trail or trace
    that you leave in cyberspace when you are working
    online. The footprint, sometimes called your
    digital shadow happens when you purchase items,
    get on mailing lists, surf, email, post to a
    blog, upload digital pictures or even have your
    picture taken by surveillance cameras at airports
    or traffic crossings.

4
Digital Footprint
  • Your digital footprint can include text,
    photographs, audio and/or video clips.

5
Digital Footprint
  • More and more people have begun to actively
    search out the digital footprint of a peer.
    Their opinions and actions are effected by what
    they find.

6
Digital Footprint
  • Unlike paper trails, which can be destroyed, your
    digital footprint is recorded and stored in
    remote locations that you might not even know
    about.

7
Digital Footprint
  • Digital footprints, like digital information are
    considered to be permanent in part because of
    near-complete cyberspace archives

8
Digital Footprint
  • Pew Internet Project says that 2/3 of online
    teens use video, photos, blogs and message boards
    to create content about the minutiae of their
    lives. Offline, teens are more discreet.
  • By comparison, most adults EDIT their
    self-presentation depending upon their audience.

http//www.pewinternet.org/
9
Digital Footprint
  • Think about what, if anything, you would say
    about a 3-day school suspension to
  • Your best friend
  • Your boss at your part-time job
  • Your minister
  • Your favorite aunt in Iowa
  • Your neighbor

10
Digital Footprint
  • In a world of ubiquitous internet access, and
    near-permanent, archived cyberspace digital
    content, the concept of digital hygiene is
    increasingly important.
  • What does ubiquitous mean?
  • What does digital hygiene mean?

11
Digital Footprint
  • This is an era of email, text messaging, blogging
    and social networking. Trying to hide your
    digital footprint is almost impossible. You can
    change your identity but your digital shadow
    can still be traced to your phone or your
    computer.

12
Digital Footprint
  • A Pew Internet Project study in 2007 found that
    half of Americans have done self-searching
    looking for information about themselves on the
    web.

http//www.pewinternet.org/
13
Digital Footprint
  • in other words, the Pew Internet Project study
    found that one out of every two people in your
    life is looking at your digital footprint and the
    footprint of your friends and family!

14
Digital Footprint
  • The following slides have some different
    scenarios, all taken from magazine, newspaper and
    web articles. Review the scenarios and discuss
    what it means to have a Digital Footprint!

15
Index
  • Social Networking 6 slides
  • Bullying Online 5 slides
  • Future Employer 5 slides
  • Outrageous 2 slides
  • Customized advertising 2 slides
  • Politics 3 slides
  • So, you want to go to college? 2 slides
  • a new business 3 slides
  • Digital Hygiene

16
Social Networking
  • A 2007 NSBA study from Virginia found that,
    despite the fact most school systems block access
    to social networks, 9 to 17 year-olds spend as
    much time a week using the Internet for social
    activities as they spend watching TV.

17
Social Networking
  • Students in New York Citys Staten Island borough
    were arrested as graffiti artists after posting
    pictures and video of their tags on social
    networks.

18
Social networking
  • A principal in Minnesota did not plan on policing
    student activity on the Internet until someone
    mailed him a computer file containing photos of
    students drinking alcohol. The photos had been
    posted online to a social-network. The principal
    could not ignore the rule-breaking.
  • After interviewing 43 students, 13 were
    disciplined because they
  • belonged to athletic teams
  • or school clubs that had
  • specific prohibitions and
  • penalties for underage
  • drinking.

19
Social Networking
  • The web site was public, said the principal.
    We didnt go looking for it but when someone
    sends us something, we are obligated to take
    action.

20
Social Networking
  • Eden Prairie High has been pro-active. They have
    talked to families about monitoring
    social-networking sites. They have established
    guidelines, and they have consulted legal counsel
    so they know how to react if they
  • receive notice of improper student
  • activity on the web.

21
Social Networking
  • Should a schools authority reach out to that
    wacky party on Saturday night that was documented
    by cell phones and posted on the web?
  • Is it fair to discipline students differently if
    they belong to a club or team that has rules
    about things like not drinking and smoking?

22
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23
Bullying Online 1 of 5
  • Cyber socializing by students inevitably affects
    what happens at school. In April, a principal at
    a high school in Maryland had to deal with two
    separate physical fights that started with
    taunting and name-calling on a social network.

24
Bullying Online 2 of 5
  • One of the problems, said the principal, is
    that people are more willing to say things online
    than they ever would to a persons face. If two
    kids are name-calling on a social network, their
    friends are watching and inciting the situation.

25
Bullying Online 3 of 5
  • Last year, 13-year-old, Megan Meier,
  • from Missouri, committed suicide after
  • being the victim of virtual bullying.
  • Never respond with Just turn off the computer,
    says an expert. Thats completely missing the
    essential nature of what it is to be a young
    person today.

26
Bullying Online 4 of 5
  • A new Maryland law adds cyber bullying to the
    legal definition of bullying in that state and
    requires school boards to write anti-bullying
    policies by 2009.

27
Bullying Online 5 of 5
  • How would you handle bullying online?
  • Should states have laws that empower schools and
    courts to impose penalties for cyber bullying?
  • Should school monitor social networks to prevent
    bullying online?

28
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29
Future Employer 1 of 5
  • Employers are beginning to search the web to
    screen job candidates. In a December 2007 survey
    conducted by CareerBuilder.com, 45 of employers
    reported they did searches or checked social
    networks to research job candidates. 63 decided
    not to hire someone based on their findings.

30
Future Employer 2 of 5
  • Cherie said she wasnt worried about employers
    looking at her profile. She had already gone in
    and removed pictures employers might find
    unprofessional. I cleaned it up for the time I
    was interviewing, she said.

31
Future Employer 3 of 5
  • Brad, while applying for jobs, set his social
    network profile to private and removed
    unprofessional pictures and comments. I dont
    want employers to see me acting up with my
    friends and stuff like that, he said.

32
Future Employer 4 of 5
  • One employer likes to look at social networks to
    see what groups a candidate belongs to.

33
Future Employer 5 of 5
  • Is it fair for an employer to judge you on things
    you did in high school or college?
  • Is online networking
  • different from other activities?

34
(No Transcript)
35
Outrageous 1 of 2
  • Today kids are posting their outrageous video
    clips on the Internet looking to be the next
    star. They are filming themselves performing all
    kinds of stunts like riding their bikes off roofs
    into swimming pools. These videos will exist
    indefinitely in some shape or form.

36
Outrageous 1 of 3
  • Palm Beach Post, Thursday, June 5, 2008, Page 2A
  • In La Crosse, Wis., a 17-year-old boy was
    charged with child pornography, sexual
    exploitation of a child and defamation after
    allegedly posting nude photos of his 16-year-old
    ex-girlfriend on the web. The girl had taken the
    pictures at her mothers home and emailed them to
    the boyfriend.

37
Outrageous 2 of 3
  • Do you think the Internet encourages kids to be
    exhibitionists because it rewards outrageous
    behavior?
  • Do you think kids who post dangerous stunts are
    only thinking about short-term
    notoriety and not long-term
    ramifications?

38
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39
Customized Advertising 1 of 2
  • You can change your identity on the Internet
    but your digital footprint will still follow you.
    The technology knows that your mobile phone
    number and your computer IP address regularly
    access sports news, video games, Sudoku puzzles
    and movie reviews.

40
Customized Advertising 2 of 2
  • What type of advertisements will show up as you
    surf the web?
  • Is it ethical for companies to develop software
    that tracks every click of your mouse? Is it a
    violation of your privacy to do so?

41
(No Transcript)
42
Politics 1 of 3
  • New York governor Eliot Spitzer resigned after
    being caught in an illegal act on a federal
    wiretap.
  • Detroits mayor, Kwame Kilpatrick was caught
    sending romantic text messages to a staffer.
  • The New York Times reported that the mayor of
    Arlington, Oregon, was voted out of office after
    she left provocative pictures of herself on her
    unrestricted web page.

43
Politics 2 of 3
  • Spitzer did not understand that all of his shady
    financial dealings on the Internet could be
    traced, cross-referenced and exposed.
  • Kilpatrick thought that deleting messages from
    his PDA was enough to erase them from digital
    reality.
  • Its my space! said the naïve mayor about the
    pictures she posted on the web.

44
Politics 3 of 3
  • Should politicians be held to a different
    standard?
  • Is it ethical for the news media to deliberately
    search for a politicians digital footprint?

45
(No Transcript)
46
So, you want to go to college?
  • In 2008, the University of Massachusetts Center
    for Market Research found that 26 of college
    admission offices use search engines to research
    applications.

47
So, you want to go to college?
  • How will a college admittance office view your
    digital footprint?
  • Should you be yourself online or should you
    create an image you want a recruiter to see?

48
(No Transcript)
49
a new business 1 of 3
  • ReputationDefender is a company pioneering online
    reputation management. They try to do three
    things
  • Find every piece of online content on an
    individual
  • Work to get unwanted or inaccurate content
    removed to avoid damage to the individual
  • Enable individuals to gain greater control over
    how their digital footprint looks

50
.a new business 2 of 3
  • Is it ethical to change a digital footprint?
  • What happens when people create a digital
    footprint that is not real?
  • Is that the same or different
  • then creating a digital footprint
  • to market yourself?

51
.a new business 3 of 3
  • How long will it take until the digital footprint
    is an expectation?
  • What will your digital footprint look like?

52
(No Transcript)
53
Digital Hygiene
  • Companies like ReputationDefinder are beginning
    to make a lot of profit from reputation
    management.
  • There are some things you can do right now to
    avoid having to pay a lot of money for these
    services.

54
How to create digital hygiene
  • Always remember that, given enough time, access
    and interest, a motivated searcher can find
    anything about you that was ever posted to the
    Internet

55
Digital Hygiene
  • Make sure all posted pictures and videos are G
    rated!
  • Think about what you put in text
  • Think about what graphics you use
  • Always remember, YOU are NOT anonymous

56
Digital Hygiene
  • Never post anything you wouldnt want your
    grandmother, grandfather, your boss or your worst
    enemy to see.

57
Digital hygiene
  • Who are your friends?
  • Posting to hundreds of casual friends may make
    you look popular but it is like putting the same
    information on a highway billboard

58
Digital hygiene
  • Are you using privacy tools?
  • Most social network services offer tools that
    allow members to screen their profiles and filter
    the level of access for different kinds of
    friends.

59
Digital hygiene
  • What do you want your reputation to be?
  • This can be tricky because your answer today
    could be very different 10 or 20 years from now!
  • How do you want a college to see you?
  • A future spouse?
  • A favorite uncle?
  • Your own child?

60
Digital hygiene
  • Have you searched for yourself lately?
  • Search engines can find not only what you post
    but also what others have posted about you.

Hello! Am I out there?
61
Digital hygiene
  • What can you do about mistakes or problems?
  • Spend a lot of money with a reputation management
    company
  • Try some of the tips in Not Just Your Space, a
    free e-book written by Tim Dugan
  • http//www.naymz.com/blog/?p32
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