Promotion and Advertising Region VIII Meeting Toronto February 2005

1
Promotion and AdvertisingRegion VIII
MeetingToronto February 2005

• Branko Tosic CPIM CIRM
• VP Marketing - Toronto Chapter

2
Press Release

• Industry Publications
• Canadian Machinery and Metalworking
• CHEM! Materials, Process and Control
• IT for Industry Magazine
• Plant Canadas Industry Newspaper
• Purchasing B2B
• Canadian Transportation Logistics Magazine
• Associations Newsletters
• Supply Chain and Logistics Canada
• Purchasing Management Association of Canada

3
Advertising

• Materials Management and Distribution
• MMD Canadas Supply Chain Magazine
• www.bizlink.com/materialsmanagementdistribution
• 19,000 circulation
• CME Magazine
• The Magazine for Canadian Manufacturers and
  Exporters
  
• www.cme-mec.ca
• 10,000 circulation

4
Materials Management and Distribution

• MMD Magazine - Circulation 19,000
• ¼ page ad 4 colours
• 4 issues (Apr, Jun, Sep, Nov)
• 1,641 per issue
• MMD e-Newsletter Circulation 15,000
• 1,000 for 30 days
• Special Offer to APICS
• 7,559 for Magazine and e-Newsletter (60days)

5
Canadian Manufacturers and Exporters

• CME Magazine - Circulation 10,000
• 1/4 page ad 2 colours
• 3 of 6 issues (Mar/Apr, Sep/Oct, Nov/Dec)
• 1,100 per issue
• CME Online - 45,000 unique visitors / month
• 10,000 / year banner and link to our site
• Partnership announcement
• Ottawa e-Newsletter for 1 year
• Special Offer to APICS
• 11,000 for both Magazine Online

6
Advertising Investment

• Materials Management and Distribution
• 4 ads to 19,000 readers
• 4 e-newsletters to 15,000 readers
• 7,559
• CME Magazine
• 4 ads to 10,000 readers mostly management
• 1 year online banner and link
• Partnership status
• 11,000

7
Advertising Investment

• Dilemma?
• Materials Management and Distribution
• 7,559
• Or
• Canadian Manufacturers and Exporters
• 11,000

8
Advertising Investment

• Dilemma?
• Materials Management and Distribution
• 2.52 of members fee
• Or
• Canadian Manufacturers and Exporters
• 3.57 of members fee

9
Advertising Investment

• Answer
• - Go for both!
• - Its only 6.19 of members fee

10
Advertising Investment

• Can We afford NOT to?