Marketing Objectives

1
Marketing Objectives

• What do you want to accomplish
• What marketing problems do you have?
• Quadfest examples..

2
Strategies Tactics

• What are you going to doideas
• How will you carry out the ideas
• How will you utilize the promotions mix
• Sales promotions incentives
• Advertising
• Publicity
• Personal Selling
• Example.

3
Strategies Tactics

• Quadfest
• Encourage groups to have giveaways (sales
  promotions incentives) at their booths
• Send news releases to the Vidette (Appendix B)
• Post flyers in all academic buildings on campus
  (Appendix D)
• Purchase 500 promotional cups to be handed out
  the first week of classes on the Quad

4
Use of Promotions Mix

• Sales promotions incentives
• Quadfest cups
• Advertising
• Vidette Ads
• Flyers
• Publicity
• News release to Vidette
• PASs to all local radio stations
• Personal Selling
• Meet with campus groups to encourage
  participation in Quadfest