Music

1
Music Movies at Duke

• Duke Student Government
• October 18, 2006

2
Services on the Market
3
Market Size

• Music Download business 650 million
• Movie Download business
• 50 million

According to Parks Associates
4
Recent Developments

• MPAA becoming less strict with internet based
  services a sign that the movie space on the
  internet will continue to grow.
• iTunes to kick off new movie service 75 Disney
  titles- in November.
• Apple and Wal-Mart considering partnership.

5
Duke Leading the Way

• Cable 13 established in 1976- the first student
  TV station started in the nation.
• Duke Digital Initiative (DDI) major technology
  pilot project involving iPods, digital video and
  audio content, and course videos of student
  skits.
• Duke in Los Angeles intensive training program
  for students interested in pursuing a career in
  entertainment.

6
CABLE 13 in 2006

• Orcun Unlu has taken it to the next level.
• 96 movies per academic year, 12 per month.
• Nearly 100 people work for Cable 13.
• Earn endowments to advance TV production at Duke.
• Not reaching a large enough audience.

7
CABLE 13 of the future

• Currently in talks with Swank Motion Pictures
  regarding streaming as well as on-demand video
  content.
• Collaborating with OIT on streaming capability
  and incorporating NetID requirement.
• Developing multi-pronged entertainment platform.

8
Coming soon

• We have tentatively entered into an agreement
  with the Ruckus Network.
• Because Duke is on the NC network they use, they
  are offering us access to their 1.5 million song
  online library at zero cost.
• Waiting for the official nod from OIT.

9
In a theatre near you

• As Director of Media Content Distribution, I
  will pursue partnerships with available online
  movie services.
• Very possible Duke could get a discount on movie
  rentals/purchases.

10
The Vision

• Duke-Apple Pilot Program
• Such a project would require high level contacts
  and planning between Duke and Apple.
• A TV in every commons room

11
Stanford has one- why dont we?