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sportsnet.ca Media Kit
Stay connected on your desktop, or on-the-go
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Were your key to
Have A Look At Our

• Advertising Opportunities
• Sportsnet Video
• Integrated Sponsorships
• Audience Profile
• Demographic Breakdown

• Access to more than 1 million page views per day
• Have access to a national audience with a
  regional voice
• Deliver your message online, mobile, email,
  video
• Associated with market leading, well established
  brand

Key Numbers
Contact Us
For more information on how we can assist in
developing a program that will help meet your
marketing needs and objectives, please contact

• 25.3 million page views a month
• 1.1 million unique visitors per month
• 4.9 pages per visit on average
• 4.16 minutes average time on site
• Most males 18-49 are on sportsnet.ca
• Source Google Analytics Mar 08
• Source MediaMetrix Feb 08

Perry Di Iorio 416 764 6426
perry.diiorio_at_sportsnet.rogers.com
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Our Partners
You demand it. We provide it. Extensive coverage
of all the major sports leagues, teams and
players that matter to you. On your desk or on
the go, sportsnet.ca delivers.
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Advertising Opportunities
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Our Site
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sportsnet.ca provides the passionate Canadian
sports fan exciting and regionally relevant
breaking news, analysis, insight, scores,
schedules, and more. Using the Your Home Team
First concept, our Web site is made up of 4
regional sections (Pacific, West, Ontario, East)
giving priority to the Home Team. No other
Canadian Sports Specialty Web site has this
unique content delivery strategy.
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Sponsorships
Site Features

• Fantasy Games
• Photo Gallery
• Power Polls
• Stats/Scores/Skeds
• E-Newsletter
• Breaking News Alerts

• National News
• Regional Stories
• Blogs
• Video Gallery
• Photo Gallery
• Stats/Scores/Skeds
• Fan Forums
• Daily E-Newsletter

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Key Numbers

• 5.3 million page views
• 118 minutes on average

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Source Google Analytics Mar 08
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Sportsnet Video
sportsnet.ca's online videos are the most watched
by the highly sought after male 21-34
demographic. Our broadband offering includes
high quality game highlights, player interviews,
and Sportsnet produced broadband shows like our
Fantasy Hockey show.

• Highlights from every Canadian NHL game
• Pre Post game coverage
• Practice reports features
• Hockeycentral at Noon content
• Comprehensive MMA coverage
• Expert analysis of NHL, NBA, MLB, MMA and other
  sports
• Connecteds Inbox featuring Daru Dhillon

Key Numbers

• Unique page views 97,000
• Videos started per unique user 2.39

Source Sportsnet Video Stats Pack Mar 08
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Integrated Content Sponsorships
The sportsnet.ca storytelling experience aims to
increase the time a person stays with us, as well
as the amount of content they consume. Integrated
sponsorships, for advertisers, can yield more
time spent with your ads.
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• Customizable sponsorship packages created to
  target your audience
• Own an entire sports category for great reach and
  frequency
• Examples Sponsor the entire hockey section or
  just the scores schedule section and send your
  message to every person that visits them

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Mobile Sponsorships
Sportsnet Mobile offers users headlines
customized to the region of their choice, the
most up to date scores, team schedules, and hard
hitting opinion pieces from our award winning
columnists. MMA Mobile Ad Standards -
sportsnet.ca's mobile site includes all standard
ad sizes, including 305x64, 215x34, 167x30,
112x20

• Mobile sponsorships that drive directly to your
  mobile Web site
• Target specific content sections ie hockey and
  football
• Connect with tech-savvy consumers while on-the-go

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Email Sponsorships
Let sportsnet.ca deliver the top stories, scores
and opinion pieces that matter to you most direct
to your inbox every morning. Our regional, daily
newsletters gives the power to the people to
customize and receive stories for only what they
are want to read.

• Customizable and regional content sent daily
• Optimized for computers, laptops and mobile
  devices such as the Blackberry and iPhone

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Fantasy Games
Fantasy hockey is a highly engaging game where
players build a team that competes with other
players. It is based on the statistics generated
by NHL hockey players. Players typically visit
the site to update their team on a daily
basis. New for this season, Sportsnet launched
Fantasy Hockey Commissioner style. This game is
free for users and was promoted extensively off
Sportsnet TV and sportsnet.ca. Check out this
game and others to see how you can connect your
brand with our die-hard hockey fans from across
the country.
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Breaking News Alerts
Morning, noon, or night sportsnet.ca sends
Breaking News Alerts to diehard fans about their
favourite Canadian teams. Available in SMS and
e-mail versions, these alerts find their
subscriber wherever they are and deliver the
news. Available for NHL (Canucks, Flames,
Oilers, Leafs, Senators, Canadiens), Blue Jays,
Toronto FC, and Raptors.

• Game scores
• Breaking team news
• Delivered 365 days a year
• Coverage includes
• NHL, NBA, MLB, MLS
• Special events such as NHL tradedeadline day.

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Audience Profile Demographics
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Audience Profile
25 Million
Affluent Users
Average page views a month are registered on
Sportsnet.ca. Our homepage received 5.3 million
page views in March 2008.
22 of Sportsnet.ca audience are affluent
Canadians and have a HHI over 100k. 35 of our
audience are HHI over 75k.
Men 18-49
Smart Visitors
45 of our audience are males 18-49. Sportsnet.ca
is the top sports news site in Canada for
reaching this demo.
1 for average pages per visitorCanadians are
reading more pages of Sportsnet.ca per visit than
any other sports site in Canada.
Gender Breakdown
5 Million
Males 65 Females 35
Over 5 million Canadians visit the pages of
Sportsnet.ca. This accounts for 20 of Sports
category total visits.
Target your buy
Source ComScore MediaMetrix Sep 08Source
Google Analytics Mar 08
Ontario 41 B.C. 21 Prairies 21 East 17
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Demographics
Age Gender
Regional
Key Measures
Household Income

• 554,000 unique visitors
• 104,000 unique visitors per day (avg.)
• 2.3 reach of online universe

• Males 21-34 account for 32 of the Sportsnet.ca
  audience.
• This demos Unique Visitor Composition Index is
  287.

Household Size
Source comScore Media Metrix, All Locations,
Mar 08