The Peace Journey

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The Peace Journey

• 20022004
• A sponsorKIDS Production
• July 7, 2002

Rock the Castle Peace Journey--the international
effort to foster world peace, cultural
understanding and care for the earth.
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Contents sponsorKIDS The Peace Journey
Challenge Structure Education The Tall Ships
Sail Rock the Castle Events Grassroots
Events Promotions The Internet Sponsorship The
Best in Production Make Hope Happen Peacekeepers
Awards Educating the World for Peace Proposal
Barcelona and sponsorKIDS Unite Supported by
International Partners Worldwide Event Series
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Peace Journey Structure
Rock the Castle Peace Journey - The
international effort to foster world peace,
cultural understanding and care for the earth.

2
Imagine
Team and Contact Information
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3
sponsorKIDS

• Comprises (1) an entertainment marketing company
  and (2) a nonprofit organization specializing in
  national/international events and promotions to
  raise funds for local nonprofits, focused on
  creating a better world for children
• Works through allied not-for-profit organizations
  with a focus on peace, education, the environment
  and health, with a special focus on HIV/AIDS.
• Financially benefits through multiple revenue
  streams

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The Peace Journey Challenge

• Educate youth (ages 6-20) to Make Hope Happen
  and to understand and promote world peace
• Become active peace-keepers
• Put a human face on peace
• Create a living body of worka mosaicthat
  connects the world
• Raise money to support not-for-profits that
  promote peace and cultural understanding
• Recognize the power to change the worldone child
  at a time

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Structure

• Education
• International tall ships sail
• Rock the Castle musical events
• Peace Journey grassroots events on land and sea
• Peace-keeper Awards/Promotions
• The Internet

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Education

• A grassroots, long-term plan to change the world
• Cyber-curriculum/on-site events
• (history, social studies, math, science, the
  arts/culture, sports)
• Prizes, sweepstakes, scholarships
• Action plans to Make Hope Happen

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The Tall Ships Sail

• Led by classic and historic Tall Ships
• Launches from Ellis Island 2003
• Symbolizes peace, freedom, cultural
  understanding, care for the earth and its people
• Sailing into more than 40 international ports
• Participating in major Tall Ship Sails and major
  cultural events throughout the world

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Rock the Castle Events

• Represent magical places where dreams are made
  and battles are fought to preserve freedom
• Today will be sites of musical events to bring
  people together for rock, classical, hip hop,
  blues, jazz and cultural experiences
• Include major celebrities and artists from around
  the globe lead by award winning NY Director and
  Producer David Stern

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Grassroots Events

• The Peace Journey bus tour
• Port Events -- street events
• Partner with Local, regional, national,
  international fairs and celebrations
• Computer kiosks/events at each port engaging
  children in the peace process

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Promotions

• Partner with bureaus of tourism and cultural
  ministries
• Education/culture-related materials (books,
  videos, music, games/toys)
• Promote trade through specially produced
  arts-and-crafts from represented countries
• Introduce The Peace Court animated characters

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The Internet

• The most powerful tool to communicate worldwide
• Base for education activities
• Vehicle for special Peace Journey webcasts and
  internet radio
• Network of connections
• Build international peacekeeper pals

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Sponsorship

• Educates and engages kidsand adultsin
  peacekeeping
• Builds corporate reputation, enhances social
  investment/responsibility and drives social
  change
• Increases visibility
• Provides research, consumer perspectives
• Enhances peace-marketing efforts of countries

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IMAGINE
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The Best in Production
?led by David Stern, emmy award-winning
international director and producer

• USA - Brief Career Highlights
• ABC New York City Times Square New Years Eve
  Annual Ball Drop
• 911 Tribute -- Yankee Stadium with Bette Milder,
  Lee Greenwood, Oprah and more.
• NBC Super Bowl NFL pre game showsMajor League
  Baseball... An Inside Look, series
• World Series pre game shows
• Brian Boitanos Holiday Show, starring Al Jarreau
  Linda Eder
• Starskates Salute to Broadway, starring Ben
  Vereen Betty Buckley
• CBS 1992, 1994, 1998 Winter Olympic Videos,
  Olympic Winterfest
• Fox Goodwill GamesUSA/Mobil Track Field
  ChampionshipsPenn Relays CarnivalDavis Cup,
  Australian, Paris French OpensLegends
  SkatingNancy Kerrigans Halloween SpecialWorld
  Gymnastics Trials ChampionshipsOlympic Games,
  Atlanta

• EUROPE - Brief Career Highlights
• Olympic Games... Lillehammer, Norway
• Olympic Games... Albertville, France
• Tour de France... France, Luxembourg,
  Switzerland, Italy, Spain, Belgium
• French Open... Paris
• Paris Open... Paris
• Davis Cup Tennis... Stuttgart, Germany
• Wimbledon UK Tennis... London
• Italian Open... Rome, Italy
• All-Ireland Hurling Championship... Dublin,
  Ireland
• Skijumping Championship... Holmenkollen, Norway
• World Downhill Ski Championship... Val D'isere,
  France
• "24 Hours of Midnight's"... from Times Square,
  NY... included in BBC worldwide millennium
  coverage

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The Best in Production

• USA European Production Team --sponsorKIDS
  and Stefi AE
• sponsorKIDS Key Team

Major Record Label and Music Industry Support -
BMG, Virgin, Sony, Warner Brothers and
more. TeamKIDSWorld Advisory Board Mike Binder,
HBOs Mind of a Married Man Mandla Mandella,
S.Africa Adrienne Belafonte Biersmeyer Susan
Sarandon Lamont and Barbara Dozier Johnny Taylor
Viacom/Paramount Kym Nelson, MTV Networks Tanya
Braidman, Clear Channel and Katz
Marketing (Complete Board of Directors List
online.)
Jeannette Kravitz - Chicago/USA Executive
Director David Stern - New York Executive
Director and Producer Stefi Cine Productions
TV Distribution Europe England, Spain,
Greece Alan Roy Scott - Los Angeles Music
Director/Noted Songwriter Adrienne Belafonte
Biersmeyer Child Physiologist HIV/AIDS
Special Projects Patti Lock - Chicago Tall
Ships Great Lakes Marketing
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Make Hope Happen Peacekeepers Awards
sponsorKIDS Charities 501 C3 Make Hope Happen
Campaign engages charity partners to facilitate
the work at hand and benefit from their
participation.

• Nation-by-Nation
• Children choose the Best Peacekeeper from their
  country
• Governments and Children choose the best
  organizations doing the best work for peace
• Award International Peacekeepers with the Make
  Hope Happen for Peace Award.

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Educating the World for Peace

• Education - Action Plans - Internet -
  International Peacekeepers
• Lifestyle Leadership, Conflict Resolutin,
  Career Development
• Peace-Ambassador Pals for Life
• Country by Country
• Worldwide - Grassroots
• Conflict resolution, cultural understanding
• Drive social change

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Imagine..Kids around the world and sponsorKIDS
unite to lead the way for world peace and
understanding


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A Program Supported by International Partners

• European corporate partners
• Nonprofit organizations and foundations
• Individual giving
• Country - by - Country

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Worldwide Event Series Invitation Only By
Peacekeepers Worldwide
USA Sailing Events - Ship 1 May 25, 2003
(Memorial Day Sunday) New York City - USA
Sail Sail for America (thousands of
ships to be in harbor.) Concert Venues Under
Consideration Ellis Island, June,
2003 West Palm Beach- USA Sail Peace
Journey Invitational Sail Concert
(Currently Negotiating) July 1- 2003 Miami
Florida - USA Sail Peace Journey
Invitational Sail Concert Viscaya
Castle Atlantic and Caribbean Sailing Events -
Ship 2 April 17 -22, 2003 Antigua - Caribbean -
South America Sail Antigua Classic Yacht
Regatta Concert Greem Castle Hill
May 3, 2003 Cape Verde Sail Peace Journey
Invitational Sail Concert Se Cathedral
Cidade Velha May 10, 2003 Trinidad Sail
Peace Journey Invitational Sail Concert
TBD May 24, 2003 Rio De Janeiro - Brazil
Sail Peace Journey Invitational Sail
Concert Pedro Ernesto Palace USA Sailing
Events - Ship 1 July 10 - 14, 2003 Cleveland Ohio
- USA Sail Great Lakes Tall Ship Challenge
Concert Rock n Roll Hall of Fame

Currently Underway. Sail Events May Be Revised.
Concerts will not be held at each port.
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Worldwide Event Series Invitation Only By
Peacekeepers Worldwide
USA Sailing Events May 25, 2003 (Memorial Day
Sunday) New York City - USA Sail Sail for
America (thousands of ships to be in
harbor.) Concert Ellis Island July 17 - 21,
2003 Toledo Ohio- USA Sail Great lakes Tall
Ship Challenge Concert TBA July 31
- August 4, 2003 Chicago - Illinois USA
Sail Great Lakes Tall Ship Challenge
Concert Rock The Castle Barge August 21 - 25,
2003 Detroit - Michigan USA Sail Great
Lakes Tall Ship Challenge Concert TBA
Canadian Sailing Events August 28 - September 1,
2003 Toronto - Canada Sail Great Lakes
Tall Ship Challenge Concert Casa Loma
September (Mid) 2003 Quebec City - Quebec,
Canada Sail Peace Journey Invitational Sail
Concert Frontenac Castle September (Mid)
2003 Montreal - Quebec, Canada Sail Peace
Journey Invitational Sail Concert Boldt
Castle, Queens Castle, University
(TBA) Africa, New Zealand Sailing Events
December 1, 2003 Capetown South Africa (World
AIDS Day). Sail Peace Journey Invitational
Sail Concert Sun City Castle

Currently Underway. Sail Events May Be Revised.
Concerts will not be held at each port.
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Worldwide Event Series Invitation Only By
Peacekeepers Worldwide
January 2004 Madagascar Sail Peace Journey
Invitational Sail Concert TBD February
2-29 Wellington/Hobart - New Zealand Sail
Tasman Festival Concert Larnach Castle,
Castle of The South Seas Asian Sailing Events
April 2004 Japan Sail Peace Journey
Invitational Sail Concert TBA April
2004 South Korea Sail Peace Journey
Invitational Sail Concert TBD

May 2004 Hong Kong China Sail Peace Journey
Invitational Sail Concert TBD May
2004 Vietnam Sail Peace Journey
Invitational Sail Concert TBA European
Sailing Events May 2004 Return and Sail August 12
- 15, 2004 Barcelona - Spain
Sail ISTA Tall Ships Race Mid June
2004 England Sail Peace Journey
Invitational Sail Concert TBD


Currently Underway. Sail Events May Be Revised.
Concerts will not be held at each port.
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Worldwide Event Series Invitation Only By
Peacekeepers Worldwide
European Sailing Events (continued) Late June
2004 Ireland Sail Peace Journey
Invitational Sail Concert TBD Late June
2004 Portugal - Lisbon Sail Peace Journey
Invitational Sail Concert Penn Palace,
Sintra Early July 2004 Morocco Sail Peace
Journey Invitational Sail Concert
Essaouira Hendrixs Castle in the
Sand Sail Concert Penn Palace,
Sintra July 12 - 15, 2004 Toulon - France
Sail ISTA Tall Ships Race Concert Loire
Valley (2 venues)
July 22 - 25, 2004 Catania - Italy Sail ISTA
Tall Ships Race Concert Ursino Castle
July 31 - August 3, 2004 Naples - Italy
Sail ISTA Tall Ships Race Concert
TBD August 13 - 29, 2004 Athens - Greece Sail
Event Peace Journey Invitational
Sail Return and Sail August 12 - 15, 2004
Barcelona - Spain Sail ISTA Tall
Ships Race More USA European Sailing and
Concert Dates to be added to take advantage of
the Olympic Events and other cultural event
opportunities.

Currently Underway. Sail Events May Be Revised.
Concerts will not be held at each port.
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Rock the Castle Peace Journey
The International Effort to Foster World
Peace, Cultural Understanding and Care for Mother
Earth.
For Further Information 411 West Ontario
Street Suite 719 Chicago, Illinois Tel
312.573.1113 312.573.1115 Fax www.sponsorKIDS.c
om sponsorKIDS_at_AOL.com Jeannette Kravitz x 33
Europe Production Associates Stefi SA 10-12
Himaras Street Maroussi 15125 Athens, Greece Tel
3010.6108910 x 390 3010 6108918 Fax
Currently Underway. Sail Events May Be Revised.
Concerts will not be held at each port.