English Language Communication Presentation by Mark Robertson President, Asia Blackwell Publishing

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English Language CommunicationPresentation by
Mark RobertsonPresident, AsiaBlackwell
Publishing

• IUPHAR, Beijing, July 2006

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What I will cover

• Why authors choose which journals
• Attitudes of Chinese authors to international
  journals
• Growth in output of research in China
• English language improvement

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Reasons for choosing last journal (n5,513)
An International Survey of Senior Scientists,
CIBER Research Report for International
Association of Science Technical and Medical
Publishers (STM), Sept 05
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Why Chinese authors submit to journals (n504)
Source Publishers Association survey of
Chinese authors, March 05, by Key Perspectives
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Attitudes of Chinese medical authors (n51)
Source Publishers Association survey of
Chinese authors, March 05, by Key Perspectives
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Reasons for submission by Chinese authors
international journals

• Journal has a good reputation 72
• Specific subject area covered by the journal 59
• High impact factor 44
• Fast time to publication 33
• Publisher has a good reputation 24
• Good previous experience with journal 22
• Journal was recommended by a colleague 17
• Journal offers English-language correction
  service 10
• Relationship with journal, editor or society 9

Source Blackwell Publishing survey of Chinese
authors to Blackwell journals, June 2005
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Rapid rise in science funding
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Annual growth in papers in SCI listed journals
Source 2004 Statistics of Chinese Scientific and
Technical papers, ISTIC 2005
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Research Output from China

• Source Thomson Scientific, National Science
  Indicators, Science Watch July/August 2005

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Change in output of research from Japan
Source Thomson Scientific, Science Citation
Index, by Key Perspectives
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Enablers/ barriers to submissions from China

• 94 agree publishing in foreign scholarly
  journals beneficial to academic career in China
• Yet only 29 submitted to a foreign journal in
  the past 12 months
• Barriers to submitting articles
• 48 said writing in English is not easy,
• 45 said publishing in Chinese journals is easier
• 36 reported that it can be difficult to
  communicate with the publisher
• 56 want the publishing process explained more
  clearly

Source Publishers Association survey of
Chinese authors, March 05, by Key Perspectives
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The Blackwell solution

• Education about submission and the process of
  publication
• Online editorial offices for most journals
  Manuscript Central making submission easy
• English language editing services for authors
• Selective support from the Journal at the
  editors discretion
• All applicable to any other country with growing
  science output
• Details will be on the Blackwell web site soon

Source Publishers Association survey of
Chinese authors, March 05, by Key Perspectives
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Where English improvement can occur
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English improvement services
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English improvement services
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THANK YOU

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• www.BlackwellPublishing.com