Title: Tobacco use
 1Tobacco use  Cessation among Asian Oregonians A 
community-based participatory approach for 
reducing tobacco related health disparities in 
the Asian Population
- Jennifer Kue, Elizabeth Takahashi,  Carrie 
Furrer  - APHA 2008, San Diego, California
 
  2Who are we?
- Asian Pacific Islander (API) Tobacco Prevention 
and Education Program (TPEP)  - Asian Family Center, a program of the Immigrant 
and Refugee Community Organization (IRCO)  - Non-profit community-based organization 
 - Specific population grantee of the Oregon DHS 
TPEP  - NPC Research, private research  evaluation firm
 
  3Goals of Presentation
- Describe project development process using a 
community-based participatory research (CBPR) 
approach  - Explain quantitative phase (mail survey) 
 - Explain qualitative phase (interviews) 
 - Preliminary findings 
 - Next steps/Lessons learned
 
  4What is CBPR?
- Approach to research  evaluation that engages 
community stakeholders in each project phase  - Promotes shared learning  power 
 - Iterative process 
 - Values community expertise, traditions, priorities
 
  5Collaborators
- Asian Family Center 
 - Oregon Tobacco Quit Line 
 - Oregon Department of Human Services 
 - NPC Research 
 - International Language Bank (ILB) 
 - API Health Network 
 - Community members 
 
  6What Is the Problem?
- 21 of adult Oregonians currently smoke 
cigarettes, compared to 10 of API adults (DHS, 
2007)  - Some evidence that specific API subpopulations 
bear a greater burden of tobacco use (e.g., 31 
for Korean men Lew  Tanjasiri, 2003)  - Gap in knowledge of tobacco use  cessation 
resource utilization among Asian Oregonians 
  7Project Overview
- What factors are related to tobacco use and 
utilization of cessation resources among Asian 
Oregonians?  - demographics 
 - linguistic acculturation 
 - perceptions of harm of tobacco use 
 - Two-phase mixed-methods research project to 
collect information 1) mail survey  2) 
in-person interview.  
  8Instrument Development Survey
- Brief assessment of 
 - tobacco use 
 - linguistic acculturation 
 - perceptions of harm 
 - attitudes toward and use of cessation resources 
 - Items adapted from 
 - Behavioral Risk Factor Surveillance System 
(BRFSS)  - California Korean Tobacco Cessation Survey 
 - Hmong Tobacco Use Survey Project
 
  9Instrument Development Translation
- Translated into Simplified Chinese, Japanese, 
Korean, Lao, Mien, Tagalog,  Vietnamese  - Iterative process with ILBs professional 
translators and community members  - Goal balance cultural appropriateness and 
consistency  
  10Instrument Development Interview
- In-depth assessment of 
 - attitudes toward tobacco use 
 - cultural use of cigarettes 
 - acculturation, perceptions of harm 
 - motivation to quit 
 - knowledge  utilization of cessation resources 
 - Goal Compliment and enrich information 
collected through brief survey. 
  11Instrument Development Interview
- Mix of qualitative and quantitative questions 
adapted from  - Behavioral Risk Factor Surveillance System 
(BRFSS)  - Diverse Racial  Ethnic Groups and Nations 
(DREAGAN) Study  - Hmong Tobacco Use Survey 
 - Iterative process, including pilot testing 
 - Conducted in English 
 
  12Research Design Mail Survey
- Selected 10 counties with the highest population 
of Asian Oregonians while maintaining 
geographical diversity  - 1100 addresses from Survey Sampling International 
 - Surnames identified as Asian 
 - List only included larger Asian ethnic subgroups 
 - Random sample within county 
 - 200 addresses from IRCO database 
 - IRB approval through Portland State University
 
  13Research Design Mail Survey
- Process 
 - Introduction letter 
 - Survey  2 incentive 
 - Reminder cards 
 - Second round of surveys 
 - 100 lottery incentive 
 - 45 response rate (N491) 
 - Acceptable range for mail surveys 45-55 
 
  14Research Design Interview
- Recruitment methods (N19) 
 - Press releases in Asian ethnic newspapers, radio 
stations, fliers, and mainstream media outlets  - Word-of-mouth 
 - Interview process 
 - Recorded 1-hour interviews 
 - Monetary incentive (20 gift card) 
 - Transcription 
 
  15Preliminary Findings Sample
N432
Number in parentheses   respondents of that 
ethnicity 
 16Preliminary Findings Sample
Number in parentheses   respondents from that 
region 
 17Preliminary Findings Sample
Number in parentheses   respondents in that age 
group 
 18Preliminary Findings Prevalence
- 12.6 currently smoke cigarettes 
 - 14.0 currently use some form of tobacco 
 - 8.6 current smokers (BRFSS definition) 
 - 100 cigarettes  currently smoke cigarettes 
 - Smoking prevalence among Asian and Pacific 
Islanders was 10 (DHS, 2004-05).  
  19Preliminary Findings Prevalence
Number in parentheses   respondents of that 
ethnicity 
 20Preliminary Findings Prevalence
N425
Number in parentheses   respondents in that age 
group 
 21Preliminary Findings Prevalence
Number in parentheses   respondents of that 
gender 
 22Preliminary Findings Prevalence
N426
Number in parentheses   respondents from that 
region 
 23Preliminary Findings Quit Line
- What is the Oregon Tobacco Quit Line? 
 - Telephone-based counseling service for tobacco 
cession (cognitive-behavioral therapy, 
educational materials, nicotine-replacement 
therapy).  - Less than 1 of the callers in the 200708 
contract year were APIs.  - 36 had heard of the Oregon Tobacco Quit Line, 
but varied for different groups of respondents.  
  24Preliminary Findings Quit Line
N405
Number in parentheses   respondents of that 
ethnicity 
 25Preliminary Findings Quit Line
N405
Number in parentheses   respondents of that 
gender 
 26Preliminary Findings Quit Line
N410
Number in parentheses   respondents with that 
level of education 
 27Preliminary Findings Quit Line
N413
Number in parentheses   respondents from that 
region 
 28Results from a CBPR Perspective
- AFC and NPC Research works together to develop 
research products  - Results shared with community members for 
feedback and interpretation assistance  - Products go to DHS for review 
 - Dissemination based on the needs of the 
community, DHS, AFC/IRCO 
  29Lessons Learned
- Need for collaboration 
 - Difficulty in accessing target population 
 - Challenges with translation 
 - How to get a satisfactory response rate from a 
mail survey with limited resources  - Challenges recruiting for interview 
 - Need for support in managing and analyzing data 
collected 
  30Contact Information
- Jennifer Kue, MPH  Elizabeth Takahashi, MPH 
 - Asian Family Center, 4424 NE Glisan St., 
Portland, OR 97213  - Phone (503) 235-9396 ext. 121 
 - jenniferk_at_mail.irco.org  elizabetht_at_mail.irco.org
  - www.irco.org 
 - Carrie Furrer, Ph.D. 
 - NPC Research, 4380 SW Macadam Ave., Ste. 530, 
Portland, OR 97239  - Phone (503) 243-2436 ext. 110 
 - furrer_at_npcresearch.com 
 - www.npcresearch.com