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Title: Presented by '


1
Group RD Introduction
  • Presented by .
  • xx month 2009

2
About Vodafone
  • Vodafone is the worlds leading mobile
    communications group by revenue with
  • Group revenue of 41.0 billion (March 31st, 09)
  • Approximately 303 million proportionate
    customers(as of March 31st, 09)
  • Equity interests in 27 countries across 5
    continents
  • Partner markets in more than 40 countries

3
CEO Europe
4
Group RD Footprint
5
Group RD Organisation
Research Prototypes
Technology
Consumer
Enterprise
Bernd Wiemann Günther Weber
Luke Ibbetson Trevor Gill
Paul Davey Patrick Waters
Reinhard Kreft David Pollington
  • Mobile Health
  • Machine to machine
  • Smartcards / SIM in everything
  • Social Networks Communities
  • Mobile Web Devices
  • Betavine
  • LTE
  • Core InternetTechnologies
  • Radio Modelling Energy
  • Fibre
  • Spectrum
  • MTHS

Michael Walker Group RD Director
  • Academia
  • Research Initiatives
  • EMAPA
  • Labs
  • Cloud computing

Standards Industry Engagement, Vendors
Reinhard Kreft
IPR Innovation Management Paul Davey
Technology Economics Security and Maths Luke
Ibbetson
Venture Capital Start-Ups Peter Barry
Programme Management MarComs Melanie Foyster
6
Driving Innovation in a Wireless World
by creating business opportunities from
technology
7
Group RD Remits
8
Industrial trends a world of change
Turmoil in Wireless/Internet
  • Worldwide industrial re-shaping
  • Accelerating change processes
  • Increasing mobile business

Apple
New drivers New players Open Innovation
Firefox
Enablers open new markets
  • Smart-Home, New Content
  • Health, Telemetric
  • Things 2.0 (RFID, Embedded SIM, )

Mobility remains the main Communication
Driver! Mobility enables a new Internet
experience!
9
New routes to Innovation
technology push vs. user pull
Open Software Engaging with the Internet
Community
  • Open Source
  • Open APIs
  • Open Licences
  • Open Behaviour

android
Open Innovation Innovate and deliver on our
customers total communications needs
  • User friendly design tools
  • Open Development process

10
Enterprise
11
Enterprise Machine-to-Machine and MHealth
  • Internet of Things
  • Leveraging our existing network technologies to
    provide services for the M2M market
  • Shaping and exploiting the emerging wireless
    sensor network technologies at the heart of the
    Internet of Things
  • Mobile Health
  • Developing and transferring the mHealth
    innovation pipeline into Vodafone
  • Enabling more cost effective and equitable
    healthcare through business partnership and VC
    investment

Sensor Networks
12
Enterprise SmartCards and Value Added Location
  • Banking and Finance
  • Exploiting the strengths of the SIM to provide
    secure identity and authentication
  • Engaging to deliver cost-efficient solutions to
    finance industry
  • Mobile Advertising
  • Prototyping scalable value added location
    enablers to enable zone-based advertising

Engaging to deliver solutions for self-managed
promotions for SMEs
13
Consumer
14
Activities organised around three Priority Areas
  • Developer engagement support (e.g., Betavine
    Widget Zone)
  • User engagement through beta testing of new Web
    service concepts technologies (VF Labs)
  • Evangelism open standards, mobile Web
  • Developer engagement events
  • Web Runtime standardisation evolution
    (JIL/BONDI)
  • New platforms technologies (Android, QT, HTML5)
  • Bringing the mobile Web to Emerging Markets
  • Taking user customisation to the next level
    (Shuzer)
  • Personalisation contextualised Web experiences
    intelligent services (lifestyle mgmt)
  • Automating simplifying online social
    interaction1
  • Comms 2.0 (Lifestreaming) flexibility, data
    privacy, intelligent filtering
  • Social graph, user needs and behaviour
  • Enhancing desktop experiences through leveraging
    the mobile
  • Utilising VF assets (e.g., identity,
    micropayments) to position VF as a Web player
  • Semantic Web Internet of things
    (physical/virtual interaction)

1 The diary that writes itself
15
Leveraging Open Innovation
Linux Driver for Vodafone Connect Card
523,868 downloads!
20,000 Prize
Research in the web 2.0 area
16
Technology
17
Technology Theme Scope
RAN Evolution
Core and Internet
Fibre Access and backhaul
  • IP Communications
  • Enablers for new
  • services
  • Core network
  • Managing traffic
  • growth
  • Field Trials
  • Access Evolution
  • Small cell networks
  • LTE-Advanced
  • Driving standards
  • Supported by modelling
  • Terminal feasibility
  • NGN strategy and economics
  • Innovative solutions to backhaul bottleneck

MTHS
Spectrum
Energy
  • Protecting our customers through
  • Measurement standards
  • Monitoring science
  • UHF band
  • Harmonised band plan for Europe
  • Minimize regional variations
  • Driving down network power consumption
  • Economic renewable power sources

RD China Collaboration
18
Fibre Access and Backhaul Energy
  • Future energy sources
  • Energy storage solutions
  • Assess Post DSL options (cable and fibre)
  • Economic models for fibre networks
  • Support for regulatory issues
  • Cost-capability comparison with mobile broadband
  • Reducing power consumption
  • Energy friendly standards
  • Innovative backhaul solutions

60GHz mesh 2.6GHz TDD IP synch solutions
19
Core and Internet MTHS
Mobile Telecommunications Health and Safety
  • IP Communications
  • Presence integration for Unified Communications
  • Links circuit-switched mobile/IMS and Microsoft
    domains
  • Mobile Broadband Content Delivery Acceleration
  • Solutions to improve packet delivery efficiency
  • Reduce broadband cost improve users QoE
  • Compliance at any Distance
  • Measurement standards for base stations and
    terminals
  • Science monitoring

Innovative Content Delivery Acceleration
Techniques
Innovative Content Delivery Acceleration
Techniques
Protocol Optimization
etc.
Caching
Internet, Content, Application, etc.
20
Research Prototypes
21
Identification and project ramp up Research
Agenda
Sources
Identification ofResearch topics
Research Project ramp up
Trendscouting
  • Proof of concepts
  • Feasibility activities / studies
  • Research initiatives
  • Prototypes

Icons, wording
Start-up Screening
Projects
Venture Capital
InternationalResearch centres
  • Search
  • Aggregation
  • Selection
  • Focusing
  • Shaping

Enterprise Consumer Technology CEAA Research align
ment
Academicpartners
Research Agenda
RD Relationships
Input from C,E,T,CEAA
Future Vision report
22
Current Research Initiatives Topics
Contextual Environmental Factors
Future HCI
Futureof Voice
FutureInternet
Enterprise 2.0
Sociological
ContextualSocialCommunities
Technological
Gaming
mobile 3DInternet
Hub_at_Home
CollaborativeSpaces
mHealth
FlexibleWorkSpaces
Cool Silicon
Product Piracy / RFID
Environmental
eEnergy
Innovativeness verticalintegration
Digital Divide
Ecological
Political / Regulatory
23
Group RDAcademic Relationships
  • Green radio
  • Fuel cells
  • Energy-
  • autonomous
  • base stations

Dealing with the Best our academic
relationships worldwide
Europe
US
  • Renewable energy

India
2009
Egypt
  • Smart metering
  • Energy services consumer and enterprise

South Africa
mobile ENERGY
Annual Academic Flagship Projects
2008
24
Emerging Market RD Activities
mHealth
South Africa community healthcare
Development and low-end data handset
Widgets
Six projects on networks, energy Internet
IIT Kharagpur
Energy
Off grid solutions / energy optimised network
Noise suppression and voice applications
Enhanced voice
Betavine Social Exchange for South Africa
Open innovation
Cloud computing
Virtualisation and thin client computing
User behaviour
Low end data user human computer interface
Emerging market universities collaboration
Academic relations
HSPA, LTE, LTE Advanced
Network evolution
25
Standards Industry Engagement
26
Industry thought leadership
Economies of Scale
Global Interoperability
Investment Protection
Time To Market
IPR Trolls
Internet Player Model
27
IPR Innovation Management
28
Intellectual Property Rights (IPR)
Maximize the commercial benefit Vodafone is able
to extract from the protection leverage of its
patent portfolio and other IP assets created by
Vodafone employees.
Vodafone Patent Portfolio Increased by 31 during
2008
40 Inventors with 3 patents to their name 800
Patents in the portfolio 323 New patent ideas
submitted in FY 2008/09 174 Patent applications
filed in FY 2008/09 500 Inventor reward payment
for filing a patent 750m Revenue saved through
defensive
Patents Licensed for 20 Equity in Start Up
Know How Licensed for 4.9 Equity Stake
  • The Key Revolution (TKR) Ltd
  • 20 equity stake in start up in return for
    licensing 3 patents
  • As a shareholder, Vodafone has the ability to
    steer TKR's work towards areas of business
    interest
  • TKR benefit from Vodafone's expertise and
    reputation
  • Vodafone benefits directly from TKR's success
  • Brilliant Telecom Inc
  • 4.9 equity stake in return for Vodafone know-how
  • Group RD assisting Brilliant Telecom to refine
    and improve their product
  • Accelerated the roll-out of IP/Ethernet backhaul
    infrastructure
  • Enabled 2,000 OPEX reduction a month per base
    station site in VF Portugal

29
Innovation

VODAFONE TECHNOLOGY
  • Builds industry leading Innovation Capability
  • Revitalises Innovation Culture in Vodafone
    Technology
  • Culture, Values
  • Entrepreneurship
  • Empowerment


Improvement, benefit (price,
functionality, features)
  • Virtual Teams
  • Across Vodafone
  • Open Innovation

Disruptive Innovation
Radical Innovation
HI

Avoid
Incremental Innovation
LO
LO
HI
  • Knowhow Management
  • Virtual team building
  • Virtual team support

Product Novelty and Risk
30
Venture Capital Start-Ups
31
Venture Capital and Start-Ups
  • Capture innovation by directing a lens onto the
    global VC ecosystem and bringing it into sharp
    focus for Vodafone
  • Invest in those innovative companies that could
    create significant strategic value for Vodafone
  • Group Functions
  • Developed Markets
  • Emerging Markets

32
Innovation Scans
Completed about 35 deep dives in specific areas
currently focusing on Green Technology and
Business Services
Technology
Optimization
Backhaul
CDN
Femtocells
Back-up and storage
Devices
Radio
Image recognition
NFC
Phone UI
Green Tech
Location
Business
Consumer
Mobile TV
Advertising
Gaming
MRM
Fleet Mgmt
Digital Home
Messaging
Rich voice
M2M
Health
Search
SocialNetworking
Call recording
Security
Mobile OS Widgets
Email
Travel
Sales Force
User Generated Content
Enterprise 2.0
3D and avatars
Payments
Address Book
33
Programme Management and MarCom
34
Programme Management MarCom
Group RD Management Reporting
Group RD Project Work and Demonstrations
Stakeholder Engagement
Group RD Publications Newsletters
Group RD Presentations Specials
Documentation and Collaboration Tools
Group RD Events Conferences
Coop Events Conferences
35
Thank you
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