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Social Entrepreneurship

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Introduce the Concepts and Methods of Social Entrepreneurship ... What do we ASS-U-ME? What research needs to be done? What skills are needed to run the project? ... – PowerPoint PPT presentation

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Title: Social Entrepreneurship


1
Social Entrepreneurship
  • An Introduction

2
Aims of Todays Workshop
  • Introduce the Concepts and Methods of Social
    Entrepreneurship
  • Demonstrate how these methods can be used to
    address issues in Lakewood

3
What is Social Entrepreneurship?
  • Social Entrepreneurship is the use of business
    practices such as business planning, project
    management, marketing and sales, for advancing
    social causes

4
Why Social Entrepreneurship?
  • These methodologies focus on results that can be
    measured enabling a group to see how successful
    its work is. Then take corrective action if the
    desired results are not being achieved.
  • NOTE Many businesses do not practice to these
    methods their loss
  • These methodologies work. Speaking from both
    research and practical experience, business
    methodologies, if implemented correctly, are
    extremely effective for getting things done.

5
To be Successful A Community Venture Needs
  • A clearly stated purpose
  • A governing structure, knowledgeable advisors
  • A solid Business Plan
  • Good Project Planning
  • A target audience
  • A source of money / resources to run and expand
    the organization
  • Good Communications, marketing and sales plan
  • Solid Leadership
  • A good working relationship with other community
    organizations

6
Clearly Stated Goals
  • This is often the single hardest part of the
    whole process
  • Ambiguous, unrealistic, or ill-defined goals have
    ruined many projects
  • Start with small, easily-obtained goals and build
    on your success.
  • Your goals will change as your project evolves

7
Useful Tool BODI Method
  • BODI stands for
  • Benefits
  • Other options
  • Drawbacks
  • Impacts/Consequences

8
Lakewood Goals
  • Three Modest Goals with BODI analysis

9
Governing structure
  • Complexity depends on whether the effort is a
    one-shot or part of an on-going effort
  • There needs to be clear rules
  • Co-operative, open decision structures work best
    give people a sense of ownership
  • Use arbitration service to resolve disputes in a
    situation when people cant agree

10
Governing structure
  • Lakewood

11
Council of advisors
  • In any venture it is easy to lose ones
    perspective
  • A council of advisors should be a part of any
    major project
  • Suggestions Directors of other non-profits,
    small business owners, leading members of
    professional organizations

12
Council of advisors
  • Lakewood

13
Business plan
  • Failing to plan is planning to fail
  • How the project is going to pay for itself?
  • Where to obtain the initial startup capital?
  • Who is the target audience for the system?
  • What do we ASS-U-ME?
  • What research needs to be done?
  • What skills are needed to run the project?
  • Have a current contingency plans. What is to be
    done if there is a major unforeseen disaster?
  • What are the weaknesses in our thinking?
  • Do we have enough resources to run and expand the
    project?

14
Business plan
  • Lakewood

15
Project Management
  • Turning Your Ideas into Reality

16
Steps in Building a Project
  • 1. Definition of goals
  • 2. Brainstorming of concepts and ideas
  • 3. Critique of concepts
  • 4. Mission statement
  • 5. Budget, projections, and timeline
  • 6. Reality check
  • 7. Project Planning

17
Project Management Tips
  • 1) An early plan is good to get started quickly.
    An early plan includes a pre-project launch,
    resource assignments and a plan to build a
    detailed project plan.
  • 2) Understand the scope of the project
    requirements before trying to break it down into
    specific tasks.
  • 3) Documentation is vital, especially when more
    than one person needs to work on parts of a
    project.

18
Project Management Tips (cont)
  • 4) Communication is very important and it never
    hurts to double or even triple check to make sure
    that you are properly communicating with your
    project team.
  • 5) Find ways to build up your team early, such as
    taking them out for dinner. You should have
    regular events to bring the team together. Just
    make sure that they are not too often.
  • 6) Meetings, when they occur at all, should be
    short and to the point.
  • 7) Show your leadership. Listen and learn from
    your team.

19
Defining Tasks
  • Tasks After defining your project, the next step
    is to break down it into specific tasks. In
    developing your task use the S.M.A.R.T method. S
    Specific, concrete objective M Measurable
    indicator of progress A Assignable to a
    specific person R Realistic T Time (how
    long the job will take and a specific date that
    it will be done by)

20
Project Planning
  • Lakewood

21
Defining a Target Audience
  • "Try to be all things to all people and you will
    end up be nothing to anyone"

22
Target audiences
  • Does your targets have enough capital
    (Money/resources/skills) to support your project?
  • If not you have two choicesa) Choose other
    target groupsb) Redesign your project so that it
    is affordable by your target groups

23
What to look for in a target audience
  • Enough members in the target who are interested
    in your project or are willing to learn about it
  • Resources (monetary or otherwise) to support it
  • Enough members to bring a substantial number of
    people the project
  • Enough connections to other groups so that you
    can grow your market

24
Target Audience
  • Lakewood

25
Sources of Money / Resources
  • Very detailed plans of where the resources are
    coming from and how they will be used
  • An experienced financial person should be
    involved to handle the monetary side
  • Need to have a very high confidence that
    resources will be available
  • Plan to Fail? Must have a ongoing detailed
    contingency plan.

26
Planning To Fail
  • What if few of your expected resources come
    through?
  • Your target audience is un-interested in your
    project
  • Another competing project comes along steals
    your thunder
  • Your project idea is simply to strange for people
    to understand

27
Planning To Fail (cont)
  • The project requires far too much time energy
    than you can give to it
  • In order for the project to succeed it requires
    far more resources than originally anticipated
  • Due to a major economic downturn, funds become
    tight for you target audience
  • Times change peoples interests shift to other
    projects

28
Sources of Capital/Resources
  • Lakewood

29
Planning To Fail
  • Lakewood

30
Communications/Marketing/Sales
  • Communications PR functions (i.e. inform of
    upcoming events)
  • Marketing get people to buy into your project
  • Sales get people organizations to give
    resources to your project

31
Communication Rules
  • KISS Keep it Simple ...
  • Keep it relevant to your project to your target
    audience
  • Make it professional
  • Make sure the message you are sending is
    consistent with the project

32
Communications
  • Lakewood

33
Marketing Strategy
  • Who are your target audiences?
  • What exactly are you trying to get those target
    audiences to do?
  • How can you make a message that these target
    audiences are most likely to respond to?
  • What are the best mediums to reach your target
    audiences?

34
Marketing Mediums
  • News Kits and News Releases
  • Sales Letters
  • Sales and Marketing Brochures
  • Advertisements
  • Web Sites
  • Speciality Items

35
Marketing Mediums (cont)
  • Sale Proposals
  • Goodwill Materials
  • Promotional Materials
  • Sales Kits
  • News Letters
  • Speeches
  • Your Imagination

36
Marketing
  • Lakewood

37
Sales Basic Steps
  • Find prospects (part of target audience)
  • Research prospects
  • Gain their attention
  • Build trust
  • Determine Common Ground, if any
  • Demonstrate understanding of prospect needs
  • Show how project can meet prospect needs
  • Moving from prospect to customer
  • Keeping commitments

38
Sales
  • Lakewood

39
Leadership
  • Good Leaders
  • Bad Leaders
  • What are some of the traits of a good leader?
  • What are some of traits of a bad leader?

40
Skilful Leadership
  • Without good leadership a great project can fail
  • With good leadership a weak project can often
    succeed
  • Leaders are made, not born
  • Anyone can become a leader if they are willing to
    learn

41
Features of Great Leaders
  • (from Kouzes Posner)
  • Challenge the Process
  • Inspire a Shared Vision
  • Enable Others to Act
  • Model the Way
  • Encourage the Heart

42
Features of Bad Leaders
  • Threaten
  • Indecisive
  • Refuse to listen to the people around them
  • Keep all the power for themselves
  • Refuse to learn or change

43
Leadership
  • Lakewood

44
Working other community organizations
  • Try and coordinate your effort with existing
    groups
  • Approach existing groups to see if there are ways
    of working together
  • Build up a network among community groups and be
    willing to help them with their projects
  • You scratch my back, Ill scratch yours

45
Community Organizations
  • Lakewood

46
Software Tools
  • Open Source Groupwarehttp//sourceforge.net/proj
    ects/hipergate/ http//sourceforge.net/projects/tu
    tos/ http//sourceforge.net/projects/moregroupware
    /
  • Warning While these tools are very powerful and
    are free they require a great deal a technical
    expertise to set up.

47
Available Professional Services
  • My associates and I can offer, Consulting and
    Training in all of the areas discussed in this
    presentation
  • I can provide, Computer Consulting if you should
    decide to install any of the groupware listed in
    the previous slide

48
Recommended Reading
  • Dont Get Caught In Risky Business by Steve
    Bareham (ISDN 0-07-560814-6)
  • Effective Project Management How to Plan,
    Manage, and Deliver Projects on Time and within
    Budget by Robert K. Wysocki et al. ISBN
    0-471-11521-5.

49
Recommended Reading
  • Smart Marketing on a Small Budget by S.J. Ross
    (ISBN 0-07-560469-8)
  • The Sales Advantage by J. Oliver Crom and
    Michael Crom (ISBN 0-7432-1591-5)
  • The Leadership Challenge by James M. Kouzes and
    Barry Z. Posner (ISBN 0-7879-0860-6)

50
How to Contact Tim Inkpen
  • E-Mail tinkpen_at_sympatico.ca
  • Skype tinkpen
  • Phone (613) 241-7394

51
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