Glenn Ferdman

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Library Newsletters the Easy Way!
Glenn Ferdman Norman and Helen Asher Library
Spertus Institute of Jewish Studies Chicago, IL
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Library Newsletters the Easy Way!

• Why a newsletter?
• improved PR
• for development or fundraising
• timely communication with users

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Library Newsletters the Easy Way!

• Audience
• local users
• library friends group
• local community
• international community

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Library Newsletters the Easy Way!

• Time Money Considerations
• what kind of newsletter can you afford?
• will production (writing, design) be done
  in-house or outsourced?
• how often do you want it to appear?

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Library Newsletters the Easy Way!

• Content
• new services, policies, procedures,
  collections, staff
• new acquistions
• special programs, lectures
• grants received
• items wanted, call for volunteers
• acknowledge gifts

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Library Newsletters the Easy Way!

• Design Software
• MS Word (simple easy)
• MS Publisher (greater sophistication, steeper
  learning curve)
• Adobe Pagemaker (professional quality steep
  learning curve )

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Library Newsletters the Easy Way!

• Graphics
• Sources (online)
• Microsoft Design Gallery (Free) (http//dgl.micros
  oft.com/)
• Art Today (weekly, monthly, annual
  subscription rates)
• (http//www.arttoday.com/)

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Library Newsletters the Easy Way!

• Marketing your newsletter
• Distribution channels
• Snail mail
• Email
• Ascii vs. html
• Via website as pdf file

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