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LAND ROVER

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JAGUAR S-TYPE SEDAN 35TH ANNIVERSARY ACCESSORY PACKAGE SUGGESTIONS ... Showcase LR/Jaguar vehicles around Toronto's most high end/exclusive night clubs ... – PowerPoint PPT presentation

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Title: LAND ROVER


1
LAND ROVER JAGUAR LIFE STYE PROGRAM
for the
GRAND TOURING 35TH ANNIVERSARY
2
GRAND TOURINGS 35 YEARS OF HERITAGE
  • Activities outlined are proposed to help
    celebrate Grand Tourings 35 years of heritage
    and service to the luxury car market.
  • To celebrate the 35th anniversary, we will focus
    on the following vehicles to promote customized
    accessories packages.
  • LR3, Range Rover, Range Rover Sport, Jaguar
    x-type (both sedan wagon) Jaguar S-type
    vehicles.
  • The goal of creating a 35th anniversary
    accessories package is to
  • Increase awareness to the Grand Touring
    dealership and its Land Rover and Jaguar
    offerings through advertising, media write-ups,
    and events.
  • Create exclusive packages to give Grand Touring a
    distinct marketing edge over other competitive
    dealers.
  • Create a program that will assist in increasing
    sales volume (accessories and vehicle sales)
    while creating an opportunity to retain a healthy
    level of gross profit per vehicle and have a
    positive affect on total operations revenue.
  • Accessorize vehicles under the VPS program to
    stimulate sales and profit levels for all Grand
    Touring internal departments including Sales,
    Service, Parts, FI. Implementation of
    accessories and KIT will add value by generating
    additional revenue streams to all internal
    departments.

3
LR3 35TH ANNIVERSARY ACCESSORY PACKAGE SUGGESTIONS
All cost shown are approximate retail/customer
cost (Canadian Dealer cost pricing is not
available). Final pricing would be verified.
4
RANGE ROVER 35TH ANNIVERSARY ACCESSORY PACKAGE
SUGGESTIONS
All cost shown are approximate retail/customer
cost (Canadian Dealer cost pricing is not
available). Final pricing would be verified.
5
RANGE ROVER SPORT 35TH ANNIVERSARY ACCESSORY
PACKAGE SUGGESTIONS
All cost shown are approximate retail/customer
cost (Canadian Dealer cost pricing is not
available). Final pricing would be verified.
6
JAGUAR X-TYPE SEDAN WAGON 35TH ANNIVERSARY
ACCESSORY PACKAGE SUGGESTIONS
All cost shown are approximate retail/customer
cost (Canadian Dealer cost pricing is not
available). Final pricing would be verified.
7
JAGUAR S-TYPE SEDAN 35TH ANNIVERSARY ACCESSORY
PACKAGE SUGGESTIONS
All cost shown are approximate retail/customer
cost( Canadian Dealer cost pricing is not
available). Final pricing would be verified.
8
Media Coverage Action Plan
  • 4 areas of media coverage to focus on
  • lifestyle and image accessories packages
  • Wheels Events
  • Driving events allow potential customers to
    experience the Land Rover Jaguar brand. Physical
    interaction adds emotion to the buying process
    and allows them to conceptualize the driving
    experience and lifestyle. (A powerful closing
    tool for prospects that are still unsure in the
    buying process and have not been closed yet.
    This can also help to increase the penetration of
    lease termination prospects/abandoned clients)
  • Automotive Journalist Test Drive Reviews
  • Add awareness and exclusive coverage by having
    an automotive journalist complete a write up on
    the 35th anniversary vehicles and special
    accessory packages.
  • Web Advertising (customized, reflecting on the
    35th anniversary)
  • Give increased awareness to the vehicles and
    accessory packages on the Grand Touring website.
    The goal will be to increase additional hits to
    the company web site and increase frequency of
    online inquiries and appointment requests.
  • Newspaper Advertising
  • This will promote the exclusivity and
    availability of the 35th anniversary accessory
    packages. (Include sample payments pricing)
    This is designed to give customers a pushto
    research the packages, call the store, visit the
    store, generate appointments and set the stage
    for accessory and KIT purchases.

9
Land Rover Jaguar Wheels Events
  • Suggested Packages
  • Spa get-away, ski passes, overnight Niagara
    attractions. These private wheels events could be
    held for most profitable customers or those who
    are new to LR/Jag and need an extra incentive to
    make the purchase.
  • Events Inclusions
  • Test drives both on/off road, w/factory reps
    available to answer customer questions about the
    vehicle, complete product demonstrations (ie,
    Nav, Bluetooth, Voice Recognition, DVD and
    entertainment, etc.) I would be able to assist
    with this aspect of the customer experience.
  • Customer Car Care Clinics (on site)
  • Factory trained representatives would be present
    to answer questions about vehicles and
    accessories while also performing live mobile
    multi-media demonstrations.
  • Trade Shows
  • Events centered around outdoor activities (ie
    Boat Show have a LR showcased with Trailer
    Hitch Outdoors/Fishing shows show case LR3 with
    factory day tent Golf show showcase Jaguars
    around lifestyle Wine/Food shows showcase
    Jaguars around lifestyle Home Shows showcase
    LR/Jag around lifestyle Toronto Film festival
    obtain rights to be official vehicle supplier for
    visiting celebrities either LR or Jaguar,
    delegates etc).
  • Entertainment District
  • Showcase LR/Jaguar vehicles around Torontos most
    high end/exclusive night clubs venues.
    Chauffeur visiting celebrities to these events.
    Keep with the theme 35 lucky people will get a
    chance to have a LR or Jag for a weekend.
  • Charity Events
  • ie. Hurricane Katrina relief, Christmas toy drive
    for kids etc. Have LR or Jaguar X-type wagons
    displayed at various high end malls/locations and
    launch initiative to load up each vehicle with
    charitable goods ie. Food, toys, clothing,
    emergency supplies, and have them delivered once
    filled or Fill up a LR day tent accessory. This
    showcases the LR KIT that are available.
  • Airport

10
GRAND TOURINGS 35TH ANNIVERSARY ACCESSORY
PACKAGES ARE A WIN-WIN!
  • The suggested vehicle packages have the
    flexibility to be altered and customized to meet
    the needs of customers and or the dealership.
  • Accessories packages outlined in this
    presentation are a sample of the options that can
    maximize additional revenue through higher Gross
    Profit Levels. The arrangement of accessories
    would be offered in a sensible and practical
    manner for clients by providing versatility,
    flexibility, usability and value.
  • LR dealers are in a positive situation where,
    they have the Upper Hand in terms of the
    current market situation. LR supplies are low,
    while the demand is high, and therefore, a
    customer is in a position where he/she would
    rather take delivery of a vehicle that is
    kitted and ready to be delivered vs submitting
    a factory order that could take in excess of four
    months.
  • This initiative will aim to be a spring board for
    renewed interest in the Jaguar brand and
    increased exposure for the Grand Touring facility
    thus assisting in increasing sales activities for
    not only the vehicles, but the accessories as
    well. Accessorization is a means to tap into a
    new revenue stream and everybody wins.
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