Consumer mood study

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Expenditure pattern this Diwali
Consumer spends up more so in North East.
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Expenditure pattern this Diwali
Spending follows trends of affluence. Spending up
among unmarried and married without children.
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Intention to purchase items this Diwali
South more upbeat.
Mood upbeat with 4 out of every 5 consumers
intending to buy some durable item.
In fact, in large non metro towns majority have
purchase plans this diwali.
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Top 5 items in buying list
Of those who are buying, apparel, Utensils, gold,
durables and painting the house tops their
wish-list.
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Whether postponing any purchases?
Some skepticisms is also there as 1 out of 3
consumers have postponed some of their purchases.
More so among affluent and Metro consumers.
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Items purchase deferred this Diwali - All
Of those deferring buying, durables and gold
jewellery is deferred the most.
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Expenditure on holidays
Decline in family holidays this year, more so in
North and South.
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Thank You