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Effective Presentation Slide Design


Art teachers can educate their colleagues re: good graphic design practices ... Designing for memory: Effective graphic design practices for digital ... – PowerPoint PPT presentation

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Title: Effective Presentation Slide Design

Effective Presentation Slide Design
  • Elizabeth Auger Ashworth Nipissing University,
    North Bay, Ontario, Canada

What is effective slide design?
  • Grabs and keeps attention
  • Information presented clearly
  • Information accompanied by related images
  • Uses good graphic design practices (e.g.,
    C.R.A.P. contrast, repetition, alignment,
  • Balance between good design and good content

Good slide design
  • high contrast
  • natural colors
  • consistent font style
  • limited number of
  • bullets
  • good amount of info
  • image related to
  • content
  • good border width

Poor slide design
  • low contrast
  • busy graphic
  • graphic unrelated to
  • content
  • needs an image
  • first two bullets have
  • too much information

Thesis question
  • Does the inclusion of effective graphic design
    practices really matter with regard to making
    presentation slides memorable?

  • 71 grade 10 media arts students (35 females, 36
    males, 3 with ADD)
  • All shown digital slide presentation of history
    of the Internet and tested on content
  • Presentation contained both well-designed slides
    and poorly-designed ones
  • All students given survey of how each slide
    helped them to remember content
  • ADD students were interviewed re retention of

  • Females results showed low significance re
    quality of slide design
  • Males results showed high significance re
    quality of slide design
  • ADD students results showed opposite results to
    accepted theories re graphics
  • All participants stated they liked few bullets,
    colorful designs, and images to help them remember

(No Transcript)
Implications for teachers
  • For female audiences, any choice of slide design
    is fine
  • For male audiences, use dark backgrounds, light
    text, and images
  • For ADD audiences, go bright with images
  • Art teachers can educate their colleagues re
    good graphic design practices
  • Apply these practices to other visual aids
  • Focus on needs of audience, not the presenter

Further research
  • Similar study with other age groups (e.g.,
    students in post-secondary institutions)
  • Similar study in other venues (e.g., business
  • Similar study expanding variables (e.g., use more
    elements and principles, animations, sound,
    timing, etc.)

  • Anderson, W. Sommer, B. (1997). Computer-based
    lectures using PowerPoint. The technology source,
    Michigan Virtual University. November 1997.
  • Duncan, E. (2005). Designing for memory
    Effective graphic design practices for digital
    slide presentations. North Bay, ON Nipissing
  • Hood, J. Togo, D. (1994). Gender effects of
    graphics presentation. Journal of research on
    computing in education. Vol.26(2), pp.176-183.
  • Nunley, K. (2003). Layered curriculum. Kearney,
    NE Morris Publishing.

  • Rabb, M. (1993). The presentation design book
    (2nd ed.). Chapel Hill, NC Ventana Press.
  • Rose, D. Meyer, A. (2002). Teaching every
    student in the digital age Universal design for
    learning. Alexandria, VA ASCD.
  • Simkins, M. et al. (2002). Increasing student
    learning through multimedia projects. Alexandria,
    VA ASCD.
  • Tufte, E. (1997). Visual explanations. Cheshire,
    CT Graphics Press.
  • Williams, R. (1994). The non-designers design
    book. Berkeley, CA Peachpit Press.

For more information
  • www.nipissingu.ca/education/liza
  • liza_at_nipissingu.ca
  • 705-474-3461 x.4463
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