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Title:

Intro to Graphic Design

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Graphic Design Fundamentals. Defining Graphic Design. Not about ... Basic Graphic Design Concepts. Perception. Dynamic Balance. Gestalt. Text Type. Layout ... – PowerPoint PPT presentation

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Title: Intro to Graphic Design


1
Intro to Graphic Design Multimedia
  • Definition of Graphic Design Multimedia
  • Technology Convergence
  • Design Process
  • Multimedia Production Cycle
  • Graphic Design Fundamentals

2
Defining Graphic Design
  • Not about Software (just tools)
  • Visual Communication
  • Problem Solving
  • Information Architects
  • The designer conceives, plans, and executes
    designs that communicate a specific message to a
    specific audience within given limitations

3
(No Transcript)
4
Defining Multimedia
  • What is it?
  • The presentation of a computer application,
    usually interactive, that incorporates media
    elements such as text graphics, video, animation
    and sound on a computer
  • TVs sensory power melding Computer interactive
    data
  • Delivered by computer or electronic/digitally
    manipulated means

5
Technology Convergence
  • What is convergence?
  • What does it mean?
  • Melding of tech/media into one appliance
  • PC- Cell Phone- TV- Radio- etc.

6
The Design Process
  • Defining the Problem
  • Research (Audience, Constraints, Goals)
  • Build your Visual Vocabulary- search for samples
  • Build on the work of others- combine in a new
    original way
  • Thumbnails
  • Roughs
  • Comprehensives
  • Presentation
  • Ready for Press

7
Multimedia Production Cycle
  • Project Planning and Costing
  • Storyboarding
  • Media Components
  • Preproduction/ Production/ Post production
  • Testing
  • Delivering

8
Key to Multimedia Production
  • Key Creativity Organization
  • True Multimedia requires different products in
    your development toolbox

9
It Starts With Creativity
  • Good design is created with a basic understanding
    of
  • - Design processes
  • - Theories and concepts of design
  • Designer/client relationship governs the entire
    design process

10
Fundamentals of Design
  • Design elements
  • Line, Shape, Value, Color, Texture, Space
  • Design principles
  • Balance, Proximity, Alignment, Unity, Emphasis,
    Rhythm

11
Basic Graphic Design Concepts
  • Perception
  • Dynamic Balance
  • Gestalt
  • Text Type
  • Layout
  • Color
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