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Defining Design

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Alec Issigonis Morris Minor 1000 - 1962. 19th Century 'Design' ... Norman Bel Geddes - Futurama' 1939 World's Fair. Horatio Greenough. American Sculptor 1739 ... – PowerPoint PPT presentation

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Title: Defining Design


1
Defining Design
Andrea Peach Stage 1 Contextual Critical
Studies
2
Definitions of Design
The meaning of the word design is much
contested
… as is … the definition of designer
3
Design The shorter Oxford English dictionary
v. to mark out to plan, purpose, intend … n.
a plan conceived in the mind, of something to be
done … n. adaptation of means to end …
4
Disegno
  • Renaissance drawing

Alec Issigonis Morris Minor 1000 - 1962
5
19th Century Design replaced with industrial
art decorative art or applied art
South Kensington Museum 1864
6
20th Century Design re-established
Norman Bel Geddes - Futurama 1939 Worlds Fair
7
Horatio Greenough American Sculptor 1739
Form follows function …
Louis Sullivan American Architect 1896
Form and function are one …
8
David Pye The Nature of Design 1964
The art of design, which chooses that the things
we use shall look as they do, has a very much
wider and more sustained impact than any other
art. Everyone is exposed to it all day long.
Indeed, in towns there is hardly anything in
sight except what has been designed. The man-made
world, our environment, is a work of art, all of
it, every bit of it. But not all good.
9
David Pye The Nature of Design 1964
6 Requirements of Design 1.It must correctly
embody the essential principle of
arrangement 2.The components of the device must
be geometrically related 3.The components must
be strong enough to transmit and resist process
as the intended
10
David Pye The Nature of Design 1964
6 Requirements of Design 4.Access must to
provided (as relates to 2) 5.The cost of the
result must be acceptable 6. The appearance must
be acceptable
11
Victor Papanek Design for the Real World 1970
(1995) Design is the conscious and intuitive
effort to impose meaningful order
12
Victor Papanek Design for the Real World 1970
(1995)
All men are designers. All that we do, almost
all the time, is design, for design is basic to
all human activity. The planning and patterning
of any act toward a desired, foreseeable end
constitutes the design process. Any attempt to
separate design to make it a thing by itself,
works counter to the fact that design is the
primary underlying matrix of life.
13
Design has become a range of goods, services,
shaped by the intervention of the designer
no longer refers to ordinary objects
14
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15
Pierre Bourdieu Distinction - A Social Critique
of the Judgment of Taste 1984
Cultural Capital The ability to make
distinctions between cultivated and vulgar
taste.
16
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17
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18
Ron Arad Fantastic Plastic Elastic 1997
The DESIGN OBJECT
19
Penny Sparke Design Pioneers of the 20th Century
- 1998
20
What are increasingly produced are not material
objects, but signs
21
Camouflage snipers gloves - 1917
22
Definitions of Design
Meanings of design are many and shift according
to the context in which the word is used
23
Guy Julier The Culture of Design - 2000
Design is Interdisciplinary Designers work with
product managers, researchers, marketing
specialists, advertising agents, public relations
consultants
Traditional demarcations between disciplines
(graphic, product, interior) have blurred
24
Mike Press The Design Experience 2003
Designer as Cultural Intermediary A designer
makes their own definition of what it is to be a
designer and how to use distinctive skills,
knowledge and thinking of design to find a place
in the world. This is particularly true in
todays age of the knowledge economy.
25
Definitions of Design
The meaning of the word design is much
contested
… as is … the definition of designer
26
Hella Jongerius 2003 a conversation that might
have taken place…
Louise How wide is the scope of design,
actually? Does design count for something in
society or does it operate only on the fringes of
the cultural landscape?
27
Hella Jongerius 2003
Hella It has to be about something. Commitment
is crucial. Mass-production industry has been
ruining the market with superfluous design
products for far too long. I think designers have
a role in this respect. We can do more than
supply industry with original ideas we could
have a wider social responsibility
28
Hella Jongerius 2003
Hella Designers have played a considerable part
in creating the consumer society, so it would do
us credit to instigate a new, more caring way of
thinking about products.
29
Andrea Möller Droog Design Bolle Box 1994
30
Marti Guixé Droog Design Oranienbaum candy
1999
31
Dont forget to download Worksheet 1
from http//www.studioit.org.uk Scroll down
to Contextual and Critical Studies / Support
Files CCS BA Stage 1 Critical Notebook Worksheet
1
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