A Better way to do Business

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A Better Way to do Business
Contact Rob Shreeve 020 7000 1999 rob.shreeve_at_on
ealfredplace.com
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THE PROBLEM

• Many people based outside London travel into
  London regularly on business.
• Unless they have a London office they have
  nowhere to meet clients
• They also have nowhere to work between meetings
• They also have nowhere to relax between meetings

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THE PROBLEM

• London trips need to be organised like a
  military campaign
• Time is wasted travelling to other peoples
  offices
• You have to carry a laptop and case wherever you
  go
• You are cut off from your office PAs, print
  room, postal facilities etc.

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COMMON SOLUTIONS

• Starbucks
• Hotel lobbies
• Bars and pubs
• Private Members Club
• The IoD
• A serviced office

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OPTION 1 HOTEL LOBBIES, BARS, PUBS COFFEE
SHOPS

• Unimpressive place to meet contacts
• Noisy, often messy and over-crowded
• Phone calls are difficult to make.
• Work on a laptop is difficult and poor wireless
  connectivity
• Impossible to recharge a laptop or phone
• Food and drink poor and/or expensive

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OPTION 2 RESTAURANTS

• Expensive as regular meeting places
• Only available at lunch or dinner
• Cannot be used for work between meetings
• Laptops cannot be used and phone calls frowned
  upon.

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OPTION 3 PRIVATE MEMBERS CLUBS

• Private Members Clubs offer a private bar and
  restaurant that no-one else can use.
• They are valuable if image and ambience are
  important to business
• But they have no other useful business
  facilities they are an extension of a London
  office not a substitute for one.

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• They have lean back not lean forward
  seating not designed for work
• Mobile phones are banned or limited.
• Laptops are discouraged or banned
• Wireless connectivity is patchy
• Hot-desk space limited
• Office support is non-existent
• Food and drink charges relatively high

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OPTION 4 THE INSTITUTE OF DIRECTORS

• A good meeting and working space with food and
  drink and business facilities
• But can be crowded and hard to entertain clients
  
• The premises in Pall Mall are not ideally
  located for many businesses
• Has a style that does not appeal to everyone

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OPTION 5 A SERVICED OFFICE

• A serviced office is low risk functional office
  space
• London rents are high typically 8000 per
  person per annum everything is extra
• Tenants pay for 5 days a week - 52 weeks a year.
• It is a poor solution for those who visit London
  for only a few days a week
• Support is poor offices tend to be bland

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THE SOLUTION ONE ALFRED PLACE

• A new kind of venue that combines the best of a
  private members club with the facilities youd
  expect from your own London office
• Provides the business focus and facilities of
  the Institute of Directors but with the style of
  a top London Club

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THE BEST OF A MEMBERS CLUB

• A welcoming ambience where you feel recognised
  and appreciated
• A stylish environment to meet contacts or to
  relax
• Food served wherever you are sitting throughout
  the day breakfast, business lunch, dinner and
  an informal club menu
• A stylish bar serving drinks throughout the day
  
• Showers and changing facilities
• Daily newspapers and magazines

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BUT ONE ALFRED PLACE IS DESIGNED FOR WORK

• Open Monday Friday 7am-11pm
• Mobile phones allowed throughout the club
• Power points wireless at every sofa table
• Free IT support
• Bespoke seating designed for work
• Upright sofas and chairs
• Secluded booths and informal meeting tables
• Workstations and private meeting rooms

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• Board Rooms with state of the art facilities
  
• A members-only Quiet Room for peaceful
  contemplation.
• Club Cabin for power naps
• Free personal lockers and long term storage
• Free email - Free Skype-in and VOIP handsets
• Free use of club laptops, phone chargers and 17
  flat screens
• Members events with leading business speakers

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PLUS THE CLUB CONCIERGE AND PAS WHO WILL

• Take messages and change appointments
• Book restaurants, taxis and couriers
• Organise the loan of laptops and screens
• Print or copy documents and organise typing
• Deal with basic IT problems
• Troubleshoot generally for members

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WHO ARE OUR MEMBERS?

• Average age 44 75 men / 25 women
• Entrepreneurs, new businesses and SMEs who
  cannot afford an office in London
• Larger companies based outside London who can no
  longer justify a London office
• Self employed professionals and consultants
• Foreign business visitors to London including
  expatriates who visit London on business

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NOT A TRENDY MEDIA CLUBA BUSINESS CLUB

• Advertising, PR, marketing branding 16
• Management other consultant 12
• Mobile, digital, technology and IT 11
• Recruitment 8
• Accountancy, finance fund management 7
• Property, architecture, surveying 6
• Music 5

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• Writing, publishing journalism 5
• Film, broadcasting acting 5
• Travel transport 4
• Design 3
• Events Management 3
• Law 3
• Business coaching training 4
• Miscellaneous 8

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PUBLICITY
Previous press coverage of One Alfred Place
includes The Daily Telegraph, Arena The Sunday
Times Harpers Bazaar Esquire Magazine City
A.M. In Gear Magazine
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PUBLICITY
The London Paper The Financial Times The
Evening Standard
GQ Magazine Wallpaper Magazine The Mail on
Sunday Urban Junkies
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