Design Principles

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Design Principles

• The rules of design.

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Design Principles

• Unity-A sense of wholeness and completeness.
• Harmony-All items work together to send the same
  message. The relationship between objects.
• Repetition-Using multiples of an object.
• Balance-An equality of optical weight and
  importance that creates a unified presentation.
• Rhythm movement)-Using height, color and other
  design elements to create an appearance of
  rhythmic motion.
• Contrast-Utilizing opposing visual cues by use of
  color, light, or other design elements.
• Emphasis- ensuring the Merchandise is the focal
  point of the design.
• Surprise-Adding an item(s) that is unexpected to
  the eye.

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Design Principles

• Unity-A sense of wholeness and completeness

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Rhythm (movement)-Using height, color and other
design elements to create an appearance of
rhythmic motion.
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Balance-An equality of optical weight and
importance that creates a unified presentation
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Balance
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Design Principle-Balance
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Contrast-Utilizing opposing visual cues by use of
color, light, or other design elements
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Contrast-Utilizing opposing visual
cues by use of color, light, or other .
Contrast-Utilizing opposing visual cues by use
of color, light, or other design elements
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Harmony

• Harmony-All items work together to send the same
  message. The relationship between objects

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Harmony
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Surprise

• Surprise-Adding an item's) that is unexpected to
  the eye.

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Repetition- Using multiples of an object.
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Repetition
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Emphasis- creating a focal point through the use
of color, lighting or line.
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Emphasis- creating a focal point through the use
of color, lighting or line.
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Design Elements-Tools you use

• Color
• The most important element in visual display
• Proportion
• Relationship between two objects that includes
  size and scale
• Direction
• Size
• Line-
• Curved lines-grace, relaxation
• Vertical lines-strength, height
• Horizontal lines-restful
• Diagonal-action
• Sequence_
• Order in which designs are placed in a display.
  An example of this is smallest to largest

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Assignment-Design Principle Display

• Your assignment-,
• Form a team of 4-6 people.
• Your team will be assigned the design
  principle________________.
• Your team must create a way to effectively
  demonstrate your design principle.