Gamer Snacks

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Gamer Snacks
Alexander Macris Themis Group, Inc. Mini Lecture
Design Track Wednesday May 14, 5PM
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• 2007 year-end video game hardware and software
  sales totaled 18 billion, a 43 leap over 2006s
  total of 12.5 billion! (NPD)
• Video games are expected to soar to become a 46
  billion market by 2010, with online and wireless
  games driving growth (PWC Global Entertainment
  Media Outlook).
• More consumers already play online games (49.3)
  than download music (47.1), or download video
  clips (39) (Burst! Survey).
• The majority of young online males would rather
  play games than watch TV (Forrester Research,
  Sept 2005).

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While production costs have tripled in recent
years with the introduction of next-gen consoles,
sales and revenue have hardly changed. - BBC
News
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Easy! Fast! Fun!
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• Website www.travian.com
• Released 2004
• Type Browser, no download
• Genre Turn-based persistent strategy
• Alexa Rank 900
• Revenue Model Free to play with premium service

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• In-game advertising / advergaming
• in-game advertising will grow from 80mm in 2005
  to 400mm by 2009 (Parker Associates,
  2005)Interactive advertisingInteractive
  advertising will grow from 12.9b in 2005 to
  22.3b in 2009 (eMarketer June 2006).
• Virtual property / microtransactions
• Officially supported virtual property sales and
  transfers have hit the 160mm / yr mark for
  single VP model titles.
• Game download sales
• PC game downloads grew from 250mm in 2005 to
  763mm in 2007 (IDC).
• Subscriptions
• Runescape generates more than 50mm annually from
  subscriptions alone.

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