How to Sell a Brand - PowerPoint PPT Presentation

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How to Sell a Brand

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scandals & celebrities. nature. Visual perception. animals. cars. children. food. holidays & rest ... celebrities. nature. Be creative. Be memorable. Be ... – PowerPoint PPT presentation

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Title: How to Sell a Brand


1
How to Sell a Brand?
Brand (???.) ?????
Bulina Ekaterina Bormotova Maria
2
Brand perception
Experiential
Verbal
Visual
3
Verbal perception
??? ?? ????? ????????, ??? ??? ? ????????
4
Choosing a name for your brand
  • Is it memorable?
  • Is it easy to spell?
  • Does it describe your product?
  • Does it limit you?

5
How does the name of a brand sound?
What does it mean in foreign languages?
Lada Nova (in Spanish) a thing that doesnt ride
Coca-cola (in Chinese) eating a
wax worm
6
(No Transcript)
7
Visual perception
animals
8
Visual perception
animals
cars
9
Visual perception
animals
cars
children
10
Visual perception
animals
cars
children
food
11
Visual perception
animals
cars
children
food
holidays rest
12
Visual perception
animals
cars
children
food
holidays rest
humour
13
Visual perception
animals
cars
children
food
holidays rest
humour
money
14
Visual perception
animals
cars
children
food
holidays rest
humour
money
mystery fantasy
15
Visual perception
animals
nature
cars
children
food
holidays rest
humour
money
mystery fantasy
16
Visual perception
animals
nature
cars
scandals celebrities
children
food
holidays rest
humour
money
mystery fantasy
17
Visual perception
animals
nature
cars
celebrities
children
sex
food
holidays rest
humour
money
mystery fantasy
18
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
humour
money
mystery fantasy
19
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
money
mystery fantasy
20
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
women fashion
money
mystery fantasy
21
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
women fashion
money
patriotic ideas
mystery fantasy
22
The most expensive brands in Russia
The most expensive brands in the world
Be creative
Be memorable
Be recognizable
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