Media Use By Farmers

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Media Use By Farmers
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Farm Radio

• Daily information source of
• Market news and analysis
• Weather
• Farm news
• Commercial messages

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Professional Farm Broadcasters

• Members of the NAFB
• Use audio technology to communicate
• Narrowcast Specialist

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Professional Farm Broadcasters

• Knowledgeable about
• Agricultural issues
• Informational priorities
• Local production
• Agri-business conditions

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Professional Farm Broadcasters

• Visible at local, state and national events
• Personal relationships with audience
• Credible

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