Diapositive 1

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Failte go, Hello everybody Limneach, 23 April 2009
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Baboo a Geneva based Niche Quality airline
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Baboo history

• Flybaboo founded in Geneva by
• Julian Cook and François Bouteiller
• First flight 3 November 2003
• 2 Q300s 2 x 50 seat

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Baboo early days
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Baboo early days
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Baboo 2006 2007
2006 New Investor M1
2007 2 Bombardier Q400 2 x 74 148 seats
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Flybaboo good bye Tofu
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Baboo 2008 the challenge
tripling in two months 448 seats
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Baboo in 2008

• Year of change
• New brand
• Proper use of Sabre
• New fare policy
• Network policy for S08 LED IEV
• Revised policy for W08
• Staff growth average seniority 1.2 years

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Baboo in 2008

• Five objectives in tripling overnight
• Keeping the Baboo spirit
• Controlilng growth
• Controlling costs
• Boosting revenue
• Partnerships

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2008 A few figures
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Competition

• S09 slots in Geneva
• Easyjet 21.5 (with Easyjet UK)
• Swiss 13.7
• AF/KL 10.8
• DLH 9.1
• Baboo 8.2 (with Darwin c/s)
• British 4.1

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Competition

• Answer 1 Right fleet
• Best turbo-prop
• Best 100 seat regional a/c

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E190 Exceptional comfort
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Competition

• Answer 2 OPPORTUNITY
• Routes
• Wet-lease

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Geneva - ????a
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Baboo est heureuse de pouvoir senvoler vers
Toulouse
Geneva-Toulouse
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Geneva - Bordeaux
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Baboo Destinations S09

• 12 year-round destinations
• Athens, Bordeaux, Bucharest, Florence, Lugano,
  Naples, Nice, Rome, Toulouse, Valencia,
  Venice, Vienna
• 3 seasonal destinations
• Biarritz, Ibiza and St. Tropez (exclusive
  scheduled service)
• Charter destinations
• Egypt, Cyprus, Greece, North Africa, etc.

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Baboo destinations S09(charters excluded)
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Competition

• Answer 3 Client in focus
• Fare policy distribution
• Geneva strengths

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Clients

• Target
• Both business and leisure clients
• Fare policy
• Fares according to services
• Baboo Smart
• Baboo Twist
• Baboo Saver
• Baboo Promo

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Geneva catchment area
Neuchatel

Bern
Switzerland by train
Fribourg
Burgandy
Lausanne
Swiss Alps
GENEVA
French Alps
Rhone-Alpes region
Annecy
Italian Alps
Lyon
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Competition

• Answer 4 Image
• Brand
• Positionning
• Quality
• Spirit

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A strong brand to accompany growth
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Baboo a Geneva based Niche Quality airline
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Baboo, a surprising airline

• What clients say about Baboo
• Trendy, suprising, fun to fly
• Its like a cocktail in the sky
• The airline that cares about detail
• and all for a competitive affordable price!

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Baboo Spirit
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Baboo Spirit
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Environmentally friendly

• The Baboo forest one tree is planted in the
  Amazon (Rhondonia) for each Baboo flight
• Baboo has a strict fuel control policy
• Baboo has one of the most efficient fleets
• the most performing turboprop
• the most up-to-date regional jet

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Regional airlines ?

• Question
• What is the definition of a regional airline

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Regional airlines ?

• Question
• What is the definition of a regional airline ?
• Answer
• It is an expensive low cost airline

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COST / ASK
The size of the gap is the majors impositions
major

regional airline
low fare airline
CAPACITY
F100 E190
A320 B737
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COST / ASK
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3
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The size of the gap is the majors imposition
1
major
regional airline
low fare airline
CAPACITY
F100 E190
A320 B737
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COST
Trip cost per seat
Acceptable yield
DISTANCE
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Still small but growing fast
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Go raibh maith aginn Any questions ?