Past Consumer Media Standards

1
Past Consumer Media Standards

• When technology allowed for performances to be
  recorded, reproduced, distributed without
  degradation (entertainment).
• Music Recording
• Film Recording
• Broadcast
• Multi-cast

2
Experiential Consumer Media(Versus Passive
Consumer Media)

• Application Domain DefinitionHigh-volume of
  unsupervised, untrained, inexperienced,
  entertainment driven volunteer users of
  high-quality, on-demand, personalized,
  brand-based, simulated, non-linear story
  experience or event capture controlled by
  intuitive, interactive, free-roaming access
  within consistantly evolving virtual communities
  (play).

3
Example Consumer Markets

• A. Entertainment
• Computer Games-Home-Venue Based
• Theme Parks
• Sports
• Shopping/Etail
• Cultural Events

• B. Informal Education
• Home (Enhanced TV)
• Museums
• Professional-Conventions-Mass Training
• Info-tainment
• Virtual Tourism

4
Levels of Content(Shared, traded, sold, rented)

• A. Environments (Immmersion)Widely distributed
  brand-driven worlds (destinations) with commonly
  shared (social) events (adventures) with familiar
  elements.
• B. Devices (Action)Wide variety of intelligent
  vehicles, weapons, obstacles, distractions to
  drive interaction or story.
• C. Character (Presence)
• Consumer-controlled, personalized, roaming
  avatar or agent with unique behaviors.

5
Examples of Content

• Shopping/Brand Placement
• Disney cyber-plush for home movies (MREC)
• Nike shoes for Virtual dress up Barbie
• Ford Mustang in Virtual LegoLand
• Nascar/STP for soap box derby
• Product demonstration at virtual Conferences and
  Conventions
• Backlot for Game Development
• Virtual Frogs for biology class
• Physical modeling of musical instruments for DTV
• Flight simulation through the NASDAQ