Wrap Up

1
Wrap Up

• We did it!

2
What we did today

• 1. Reviewed and discussed key elements of an
  outreach/social marketing plan
• 2. Completed written drafts of an outreach/
  social marketing plan to understand how to plan
  an outreach/social marketing campaign

3
Key Sections of an Outreach/ Social Marketing Plan

• Strategic Analysis including
• - audience analysis
• - competitors
• - current/past strategies
• - internal SW
• - external OT
• - partners
• - PEST
• Strategic Gap ID
• Setting SMART outcomes

• Targeting the audience/s
• 2 Ps Product Pricing
• Other 2 Ps - Promotion Place
• Action Plans (you do this on your own)
• Evaluation
• Budget (you do this on your own)
• Thank you!