The Voice You Can Count On

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The Voice You Can Count On
Educating. Informing. Raising Awareness About
Insurance.
LIFE Foundation Annual Meeting Richard A.
Koob, CLU, ChFC, AEP LIFE Chairman
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(No Transcript)
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LIFE Happens for 137 Reasons!
130 Member Companies
100,000 Contributors
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6 Leading Trade Associations
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Programs and Resources
Media Relations
Advertising
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What LIFE Does!

• Help Consumers to realize their need for
  insurance and professional advicenow
• Educate the public about insurance fundamentals
• Serve as the voice of the industry to the public
• Motivate and encourage producers to sell
  insurance
• Produce effective third-party marketing tools
• Mobilize the industry and improve its image
  (e.g. LIAM, DIAM, realLIFEstories)

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Awareness Building
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Awareness Building
Not exposed to LIFE banner ad
Attitudinal Effectiveness
417,000
Videos Watched
Exposed to LIFE banner ad
In the next year, how likely are you to consider
purchasing life insurance? ( answering
very/somewhat likely)
Cost to Deliver a Video
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22
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Awareness Building
Public Service Announcements
Cliff Defore
50k for LIAM DIAM PSAs
Just in case
275M Media Impressions Generated
2.5M Ad Equivalency
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Voice of the Industry
Multicultural Media Outreach
Hispanic Market
Chinese Market
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Educating and Informing
Print Multimedia Pieces
Website Videos
Media Relations
NextGen Videos
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Educating and Informing
Online Voting _at_ www.lifehappens.org
Whos it for?
College students and college-bound high school
seniors
Hows it work?
Young people submit their stories (written or
video essays) about how the loss of a loved one
impacted their lives and chances of a college
education
LIFE Lessons Kids Invited to Facebook the
popular social networking website
1250 entries received in 2008, including 37 video
entries
How many scholarships are awarded?
25 Scholarships totaling 25,000, including two
5,000 Grand Prize Recipients
Leah Thompson Lebanon, Ohio
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Educating and Informing
High School Education Program
New 3rd Edition coming soon
Web-based
Next Generation 2nd Edition
Interactive
23,600,000 Students Reached
Videos
49,200 Teachers Reached
Artificial Intelligence System
787,300 Classroom Showings
Sharina and Jayson help explain the life
insurance message of Life Insurance 101 from the
teen perspective.
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Educating and Informing
Community College Education Program
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Educating and Informing
LIFEs New Website!
www.lifehappens.org
2008 Winner Award of Excellence
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3rd Party Marketing Tools
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3rd Party Marketing Tools
Idea Exchange Site www.lifeexchange.org
Company Section Features 300 Marketing Samples
Generated by Companies During LIAM
Agent Section Features Dozens of Sales Ideas for
Agents
Company Agent Sections
Recent Updates
Turnkey Kits
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The State Farm Model

• State Farm makes LIFE educational materials
  available on their internal Online Agent Catalog
  System.
• Original plan was to order 50,000 of each piece
  on a quarterly basis. High demand caused them to
  sell out in only 20 days forced them to reorder
  150,000 per piece (600,000 total).

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The Prudential Model

• Prudential uses LIFEs 3rd party materials by
  licensing and reprinting them with their logo
  info

• Over the period of a year, Prudential has
  licensed 9 videos and over 10 print materials

• Their Group Disability department uses the
  licensed LIFE materials with major companies such
  as IBM

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3rd Party Marketing Tools
Free eCards
www.lifehappens.org/ecards
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Mobilize the Industry
First Prize at the PRSAs Big Apple Awards
Recognizing Excellence in Communications
Programming
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Mobilize the Industry

• April Holmes
• Worlds fastest female amputee
• Will compete in Beijing
• Centerpiece for media and industry outreach
  efforts

April 7.2M media impressions DIAM 23M media
impressions
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What Others Say
Broadcast Outreach
Scott Hamilton
Marilu Henner
Molly Shannon
Kwame Jackson
37 Sales Increase
April Holmes
Mike Nolte
20 Sales Increase
73 of Advisors Surveyed Report a Boost in
Sales
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2008 LIAM Spokesperson
And this years LIAM spokesperson is
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Donnie Wahlberg!
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LIFE in the Fast Lane