The Streets of Tanasbourne

1
The Streets of Tanasbourne
The Streets of TanasbourneNW 194th at Cornell
Hillsboro503-533-0561

• Amy Pettis, Sara Yoder, Nathan Schultz, Seneca
  Steber, Andrew Palmer, Kent Bushnell

2
General Overview

• 400,000 sq. ft
• Open air shopping
• Lifestyle Like shopping experience
• Anchor stores Meier and Frank and REI
• Other main stores Gap, Abercrombie and Fitch,
  PF Changs, and Hollister
  

3
Shopping.
Abercrombie Fitch
abercrombie American Eagle Ann Taylor Loft B
aby Gap Banana Republic Beauty First Bella Es
presso Brighton Collectibles Bombay CK Jewele
rs Design  CC McKenzie Chicos Christopher and
Banks Claire's Accessories Clogs N More Club
Tan Coldwater Creek Express/Express Men 52 Go
urmet Subs Fred Meyer Jewelers Gap Gap Kids Go
Wireless Gymboree Hollister Hot Topic   J. J
ill
Koji Lane Bryant Lenscrafters Limited Too Maca
roni Grill Maggie Moo's Ice-Cream Meier Frank
Mimi Maternity P.F. Chang's China Bistro Pac S
un Qdoba   REI   Rose's Restaurant Bakery
Salon 17 Sharper Image Shoe Mill Shutterbug 
Sunglass Hut Thai Elephant Victorias Secret V
itamin World White House/Black Market Zales Zu
miez
4
Idea to Reality..
Design Sketch -

5
Census Data..
Hillsboro Oregon -
Population 70,186 Median Age 29.7
Caucasian 50,391

Hillsboro U.S. Median household income
51,737 41,994
Median Value of houses 165,200
119,600
6
How to get there....

• Going west on hwy 26
• Take the 185th AVE. exit 64
• Turn Left onto NW 185th Ave.
• Turn Right onto NW Cornell Rd.
• The Street of Tanasbourne is on your right hand
  side

Regular Hours Mon-Thurs 10am-9pm Fri Sat
10am-10pm Sun 11am-6pm

7

• Hollister is a Southern California lifestyle
  retailer.
  
• A subsidiary of Abercrombie and Fitch.
• It was formed in 2000, the first store opened in
  2002.
  
• Hollister Co. claims date of its establishment
  as being 1922.
  
• There are 249 stores across the US and Canada.
• Targets high school and college students roughly
  around the ages of 16 through 22.
  
• Named after Hollister Ranch, a prime surfing
  spot located near Santa Barbara, California.
  

8
SWOT Analysis

• Strengths
• Cheaper than Abercrombie and Fitch
• California surf shop feel
• Growing brand
• Club Cali

• Weaknesses
• Still kind of expensive
• Relatively new
• Very dark lighting

9
SWOT Analysis

• Opportunities
• More international expansion
• Advertising and promotions
• Improve lighting

• Threats
• American Eagle
• Gap
• Abercrombie and Fitch (Cannibalization)

10
(No Transcript)
11

• Established in 1993
• Fresh, contemporary China bistro
• The P.F. Chang's experience is a unique
  combination of Chinese cuisine, attentive
  service, wine, and tempting desserts all served
  in a stylish, high-energy bistro.

12
Locations

• Hillsboro - Tanasbourne
• Portland (Pearl District)
• Tigard - Bridgeport Village

13
Stock Quote

• 47.11
• 0.98 (up 2.12)

14
Competitors

• Macaroni Grill
• Thai Elephant
• Qdoba

15
(No Transcript)
16

• Started in 1985 as White House
• Black Market followed in 1995
• Combined the two in 1997
• Sell black, white, and shades of each
• Target women in 20s and older women
• Nothing for the guys

17
SWOT

• Strengths
• Web site
• Excited staff
• Weakness
• Limited variety
• Expensive
• Lots of sale items
• No mens clothing
• Small store

• Opportunities
• Outlet for sale items
• More variety
• Mens clothing
• Threats
• Clothing stores
• Example Gap
• Stores that sell clothes
• Example Fred Meyer

18
Sharper Image

• Sharper Image is a specialty retailer that is
  nationally and internationally renowned as a
  leading source of new, innovative, high-quality
  products that make life better and more
  enjoyable.
• The company was founded
• in 1977 by Richard Thalheimer
• and has been a publicly traded
• company since 1987.
• 180 stores in the US
• Currently have about 2,500
• employees

19
Strengths

• Award-winning Sharper Image monthly catalog with
  annual circulation of 90 million
  
• Website www.sharperimage.com
• Auction and outlet sites which help manage the
  refurbished and close-out inventory
  
• Always have new products coming in, some of which
  are invented by them
  
• Gift registry
• One of the few guy stores in the mall

Floor vac robotic dog iPod
speaker robotic chimp
20
Weaknesses

• Expensive
• Located on the opposite side of the main anchor
  store and parking garage
  
• Luxury items that people dont
• necessarily think of

21
Opportunities/Threats

• Other electronics stores in the mall area
• Shutterbug
• Go Wireless
• Brookstone
• Big stand-alone stores
• Best Buy
• Circuit City

• Stand-alone stores
• Bigger, able to offer more products
• Advertise

22
-In 1938, Recreational Equipment Inc. was created
as a co-op by 21 mountain climbers to buy pick
axes and climbing equipment from Europe.
-Sell through their 78 retail stores in the US,
by internet, mail, and phone. -Claims to be the
largest consumer cooperative with over 200
million members.
23
SWOT

• Strengths
• Man Store
• Great selection of Outdoor stuff
• Website strongly correlates to the store
• Computer on entry
• The workers
• Touching

• Weaknesses
• Not too much appeal to women
• Prices
• Tents on wall, access to stuff
• Did I mention the prices
• In store selection

24
More SWOT, Yay?

• Opportunities
• More Women things
• Maybe an instore pickup type of thing
• Tents off the wall
• Do something about the prices
• More stores
• Better Promotion

• Threats
• Zumiez
• Any mens clothing store or store that sells
  clothing
  
• Sporting Goods departments
• Board shops

25
Sources

• www.rei.com
• http//www.thestreetsoftanasbourne.com/
• http//pfchangs.com/
• www.hollisterco.com
• www.whiteandblack.com
• www.sharperimage.com
• Yahoo Image Search