PROPOSAL TO ESTABLISH THE UNIVERSITY OF HAWAII HOSPITALITY AND TOURISM INSTITUTE

1
PROPOSAL TO ESTABLISH THE UNIVERSITY OF HAWAII
HOSPITALITY AND TOURISM INSTITUTE
The Four Island Experience

• Submitted by
• University of Hawaii
• Hospitality and Tourism Consortium

2
Background

• University system has a number of leading edge
  travel, hospitality and tourism programs.
• Many have significant reputations.
• Low recognition of the Systems resources.
• Industry perception of competition between
  various units.
• Articulation issues.
• Growing recognition of the need for cooperation.

3
The Consortium Process
Establishment of the University of Hawaii
Hospitality and Tourism Committee
Evolution into the University of Hawaii
Hospitality and Tourism Consortium
Recommendation to form the University of Hawaii
Hospitality and Tourism Institute
4
Consortium Members

• Kapiolani Community College
• Kauai Community College
• Maui Community College
• Hawaii Community College
• University of Hawaii at Hilo
• University of Hawaii at West Oahu
• University of Hawaii at Manoa

5
Mission

• Facilitate and support the collaborative efforts
  of University of Hawaii Community Colleges,
  University of Hawaii at Hilo, University of
  Hawaii at West Oahu, and the University of
  Hawaii at Manoa in the development and support
  of system-wide tourism and hospitality
  initiatives.

6
Objectives

• Provide a clearly articulated and transparent
  pathway
• Provide a community international single point
  of contact
• Shared resources faculty, library, etc.
• Meet workforce development needs
• Promote support innovative research and
  training
• Provide outreach services statewide
• Provide leadership in hospitality and tourism
  industry
• Deliver leading-edge professional development and
  consultancy services
• Encourage economic development through the export
  of travel expertise

7
Institute Management
8
Activities
Marketing and Outreach Services
Represent System Hospitality, Tourism Travel
Interests
Coordination Of Initiatives Between Various
Campuses
Integrated Systemwide Academic Policies, Programs
Initiatives
Conduct Cross Campus Interdisciplinary Research
Coordinated Professional Development Outreach
Activities
9
Operating Budget
10
Budget Notes

• There will be core funding required to support
  the Institutes basic system responsibilities.
• Funding from HTA, visitors bureaus and the
  industry will be sought to appoint part-time
  outreach coordinators and support activities for
  each island.
• As the Institute achieves its potential, some of
  the operating costs could be covered by income
  from consultancy and professional development
  activities.

11
Distance Course Delivery

• Facilitators will support course instructors
  based at one of the Institutes members by
  providing in person support and direction on
  Neighbor Islands.
• This level of funding will provide for nine
  courses to be delivered by distance delivery each
  year.

12
Initial Startup Expenses

• The facility renovation funds will be utilized to
  upgrade a space within George Hall.

13
Measures of Institute Effectiveness

• Level of success of students.
• Level of student demand throughout the system.
• Ability of the UH System to meet industry
  workforce needs.
• Surveys of community groups and organizations to
  assess the Universitys responsiveness and
  effectiveness in supporting community and
  organizational efforts.
• Levels of extramural funding in particular from
  Asia-Pacific developed by Institute initiated
  activities.
• Amount and quality of academic, professional
  development and applied research support obtained
  by Institute initiatives.

14
Conclusion

• Need for the University to meet the States
  workforce demands.
• Working together, the system can contribute more
  efficiently to sustainable and responsible
  tourism.
• Allow for the best use of human, technological
  and knowledge management resources.
• Interim Consortium operations continue, using the
  resources of the TIM School