Maximizing Your Affiliate Opportunities

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Maximizing Your Affiliate Opportunities

• ISCS 2007

• Johanna Buckentin
• Director, RegNow.com

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Provide Ways to Close More Sales

• Buy Now text links
• Buy Now image links
• Download Tracking
• Affiliates serve the download with hardcoded
  links
• Commerce Provider serves the download and
  dynamically inserts the affiliate ID

3
Manage Commissions Properly

• Check out your competition
• Sign up as affiliate see how your product
  measures up
• Set your default commission at an appealing level
  
• 30 is the average in RegNow. Start low (you
  can always increase). Never start high (you can
  never go lower).

4
Manage Commissions Properly

• Reward your best affiliates
• Commission that is higher than your posted
  default
• Tiered commissions based on volume
• Run contest to see what affiliates are capable of
• Example Give limited time high commission.
  After time period has expired, allow top 5
  producers to keep high promotion, the rest go
  back to the default commission.

5
Create dedicated affiliate page on your website

• Enhance selling ability and recruit affiliates

• Details

• Sales Text
• Box Shots
• Buy Buttons
• Banner Selections
• Your commission structure

http//www.liutilities.com/partners/affiliate/
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Communicate with your Affiliates

• Emailers within commerce providers interface let
  you contact your affiliates directly
• Send an email to new affiliates congratulating
  them upon their first sale.
• Send personal emails to your best affiliates
  every month (send them your software).

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Reporting Tracking

• Reporting should tell you which affiliates, which
  images, and which downloads generated the most
  sales.
• Monitor affiliate performance and incent those
  that do well

Traditionally, affiliate reporting as provided by
the ecommerce platforms has been weak.
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Find and Recruit Affiliates

• Search affiliate networks
• Check high performing websites for promotional
  opportunities
• Do they have featured products or banners
• Propose higher commission for better placement

Announce your new products in the RegNow
Affiliate Marketplace
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Create an Affiliate Plan

• Define how many new affiliates you will sign each
  month
• Define how many affiliates you will email each
  week
• Commit to adding a new image, box shot, etc.
  every month as a new affiliate image
• Test at least one new commission every month
• Review results by affiliate monthly. Pay rewards
  to best performers

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Never Cheat Your Affiliates

• Discourage leakage. Dont enable alternate
  purchase links on your site that result in lost
  affiliate commissions.
• Dont add multiple Buy Now links within your
  installer that may result in sales not being
  attributed to the affiliate.
• Let your affiliates know that you WANT them to be
  successful.
• At the same time, if an affiliate is cheating
  youdisable their account.

If your affiliates are successful, then you will
be successful.
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Questions?