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(No Transcript)
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In 1999 . . .
Chicago Mayor Richard M. Daley rallied the civic
and educational communities
In order to meet the challenge of creating the
nation's best school system . . . the cultural
community of Chicago must step forward and help
us do more. We want the museums to become
extensions of the classroom, so that the museum
exhibits become learning tools for our children.
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Brief History
Cultural and educational communities
Public / Private Partnership
Chicago Public Schools University of Chicago
Internet Project
Pilot program called Chicago WebDocent
Chicago Public Schools University of Chicago
partnership
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Brief History
Unite museums and schools
Leverage technology to deliver vast resources
Which brings us to today
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Mission

• eFieldTrips provides
• standards-based curriculum solutions
• by
• uniting museums and schools
• to
• inspire cultural curiosity
• and
• promote achievement
• among
• students, grades 3 through 8.

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What is eFT?

• Spirit of Chicago WebDocent pilot
• Online learning company
• Virtual museum field trip experiences
• Work with educators and museums
• Supplemental classroom instruction
• Social studies, science and technology
• Focus on 3rd through 8th grade

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Curriculum Solutions

• Tracking of student activities
• Online quizzes and essays
• No Child Left Behind (NCLB) compliant
• Content is by teachers, for teachers
• Peer-reviewed and field-tested
• Promotes knowledge and citizenship
• Links classroom to historic archives

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Trusted Partners

• The Field Museum
• The Art Institute of Chicago
• The Museum of Science and Industry
• The Chicago Historical Society
• The Adler Planetarium
• The Newberry Library
• The Oriental Institute
• The DuSable Museum of African American History

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What else is eFT?

• Story-based, interactive lessons
• Modules and lessons (50)
• Peer to peer, narrative format
• Age-appropriate stories and activities
• Rich and stimulating online content
• Macromedia Flash Media
• High-resolution, digitized artifacts
• Professional production

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How eFT Works

• Content housed on eFT servers
• Training handbooks for teachers
• Students log in from school/home
• Navigates at individual pace
• Milestones along the way
• Multiple lessons per module

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Existing Modules

• Voice of America the People, the Press, the
  Constitution
• Show Me the Money! Economics in American History
• Table Manners Basics of the Periodic Table of
  Elements
• Origins of Elements Stories of Their Discovery
• A Field Trip to West Africa
• Transportation in the History of Chicago
• Life on the Prairie A History of Illinois
• Here would be nice to have little screen shots of
  each modulelike Seans website pagealmost like
  each one is a bullet header

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Why dont we take a field trip?

• Lets see what this is all about

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Sample Dynamic Module
eFieldTrips Lesson Interface
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Sample Interactive
Make Your Own Mummy
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In the Works

• The Tie That Binds Forces that Hold Building
  Blocks Together
• Introduction to Astronomy Observation
• The Role of the Hubble Space Telescope
• Any others in the works (even just on paper)???

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Going to Market
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The Company

• eFT team
• Education and museum experience
• Production and design
• Advisory board
• Cultural institutions
• University academia
• Education professionals
• Content Partners
• Museums
• Cultural institutions
• Some sort of recycle-sign arrow chart ? between
  the entities would be cool here

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The Customer

• School educators
• Student and parents
• Museum partners
• Some sort of recycle-sign arrow chart ? between
  the entities would be cool here

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The Competition

• Primary
• E-Learning
• E-Museums
• Secondary
• Educational Textbooks
• Educational Publications
• Tertiary
• Educational Software
• Educational Video/Television

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Competitive Landscape
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Business Model

• Subscription service
• Localized start (50-mile radius)
• 3,200 public and private schools
• 1,500,000 students (3rd 8th)
• Strong testimonials
• Secondary opportunities
• Future expansion outside Chicago
• Exit strategy

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Startup Costs

• Content Creation est. 80,000/yr
• Technology Expenses
• Startup Equipment est. 55,000
• Recurring Expenses est. 25,000/yr
• Ad Promo est. 25,000/yr
• Administrative Expenses est. 480,000/yr

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Growth Objectives

• .
• Need a cool chart here

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Break Even

• .
• Some sort of break-even chart?

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Future Opportunities

• Custom logins
• Proprietary pages
• School district specials
• Student e-tracking
• Time spent
• Online grading
• Parent e-notifications
• Grade tracking
• Content emails
• Questions for the dinner table

• 3 stage field trip
• Museum merchandising
• Traveling exhibits
• eFT Passport
• Museum promotion
• Foot traffic tracking
• 3rd party module sponsorships
• Post 8th grade
• High school
• City colleges

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eFieldTrips

• Curriculum solutions for educators
• NCLB
• Supports academic achievement
• Captures excitement for students
• Inspires citizenship
• Arouses cultural curiosity

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Thank You

• Questions?